Can you imagine losing half of your email subscribers? That is such a nightmare, but what if I told you there’s a way to avoid it?

Some huge requirements are coming that you need to take action on, or you could!

In case you haven’t heard, Google and Yahoo recently announced their plan to implement new email authentication and spam-prevention policies. Starting in February 2024, the two major email providers will begin to block and aggressively filter incoming email traffic that doesn’t meet domain authentication and procedural requirements.  I was getting blocked last November by some people, and it was so annoying…

“Starting in 2024, we’ll require bulk senders to authenticate their emails, allow for easy unsubscription, and stay under a reported spam threshold.”

What does this mean for you?

1. Authenticate Email Service

You must authenticate your email in your email service/CRM through Domain-based Message Authentication, Reporting, and Conformance, commonly known as DMARC.

You should already have a check box on your opt-in forms confirming a customer’s consent to receive emails. Most email services automatically add an unsubscribe link at the bottom of your emails.

Now, what else you may want to do…

2. GET PHONE NUMBERS AND MAILING ADDRESSES!!!

You really can’t rely on just emails these days or social media either with all the algorithms. You must contact “old school” by phone and direct mail. Yep! THOSE are the BEST, tried, and accurate methods for marketing and follow-up that I have never stopped doing.

3. You also want to FIGURE OUT A WAY to get your subscribers to:

• Open
• Click
• Reply
• At least once a month. WHY?

Because some of the email software out there is archiving the subscribers who aren’t ‘engaging’ with you or paying attention, my system seems to be doing that, and one of the old systems I was in did that too, and I lost over 10,000 subscribers a few years ago!

Please make it a HUGE GOAL in 2024 to manage your database effectively, proactively, and practically. You must develop new strategies, activities, and more if you want your efforts to be recovered.

I hope this information helps you avoid losing your subscribers in the future!

Meanwhile, the registration for the upcoming Business Reimagined Conference will end this week. So, make sure to sign up now and get a chance to level up your business this 2024!

ONE-DAY TICKETS are also available if you can’t make it both days! Email katrina@jumpstartyourbiznow.com to get the link!

I know how to show you how to tweak what you’re doing to get really BIG RESULTS in the next year! Book a 1on1 clarity session with me here now! Here’s to creating and enjoying a life full of lots of Love & Money!

Katrina Sawa, The Jumpstart Your Biz Coach