by Claudia | Jul 9, 2026 | Book Launch, Book Writing, Business Strategy, Jumpstart Author Program, Jumpstart Your Business Now Radio Show
Most people start writing their book the same way. They open a blank document. They type a title. And they begin. It feels productive. It feels exciting. It’s also backward. Because if you don’t know what your book is meant to do, you’re just creating content… not...
by Claudia | Jun 21, 2026 | Branding, Business Strategy, Business Success, Jumpstart Your Business Now Radio Show, Sales Skills
This is one of those shifts that changes everything. Because most entrepreneurs are out here talking about what they do. “I offer coaching.”“I run a program.”“I provide services.” And while that’s technically true… it’s not what people are buying. People don’t wake up...
by Claudia | May 29, 2026 | Branding, Business Coaching, Business Strategy, Jumpstart Your Biz, Jumpstart Your Business Now Radio Show
There’s a quiet misconception floating around in the online business world: “If I just write a book, the opportunities will come.” Spoiler alert… they won’t. Not on their own, anyway. A book is powerful, yes. But not because of the pages. Not because of the words. And...
by Claudia | Apr 25, 2026 | Branding, Business Coaching, Business Strategy, Jumpstart Your Biz, Jumpstart Your Business Now Radio Show
The Silent Credibility Check Before someone hires you, refers you, or even pays attention to what you’re saying, they’re evaluating your materials. Your brochure. Your flyer. Your logo. Your headshot. They’re running a fast, mostly unconscious...
by Claudia | Apr 19, 2024 | Business Systems, Jumpstart Your Business Now Radio Show, Technology, Website
There have been SO many changes to email marketing lately, if you’ve been busy you may not have seen. It’s important to know what to do/tweak with your email marketing AND your website frankly. Sometimes I feel like a website strategy consultant and...
