Business Strategy Archives

Before You Write a Book, Do This First (Almost No One Does)

by Claudia | Jul 9, 2026 | Book Launch, Book Writing, Business Strategy, Jumpstart Author Program, Jumpstart Your Business Now Radio Show

Most people start writing their book the same way. They open a blank document. They type a title. And they begin. It feels productive. It feels exciting. It’s also backward. Because if you don’t know what your book is meant to do, you’re just creating content… not...

You’re Not Selling a Service; You’re Selling a Transformation

by Claudia | Jun 21, 2026 | Branding, Business Strategy, Business Success, Jumpstart Your Business Now Radio Show, Sales Skills

This is one of those shifts that changes everything. Because most entrepreneurs are out here talking about what they do. “I offer coaching.”“I run a program.”“I provide services.” And while that’s technically true… it’s not what people are buying. People don’t wake up...

Why Writing a Book Isn’t Enough (And What Actually Moves the Needle)

by Claudia | May 29, 2026 | Branding, Business Coaching, Business Strategy, Jumpstart Your Biz, Jumpstart Your Business Now Radio Show

There’s a quiet misconception floating around in the online business world: “If I just write a book, the opportunities will come.” Spoiler alert… they won’t. Not on their own, anyway. A book is powerful, yes. But not because of the pages. Not because of the words. And...