4 Main Ways to Follow Up Like a Pro

Let’s be honest, “follow-up” can feel like a dirty word. It conjures up images of pushy salespeople and endless email chains. But here’s the truth: effective follow-up is the backbone of any successful business. It’s about building genuine relationships, providing value, and staying top-of-mind with your audience.

The problem? Many entrepreneurs either neglect follow-up altogether or approach it with a haphazard, “spray and pray” mentality. They send a few emails, maybe make a call or two, and then give up when they don’t see immediate results.

But what if I told you there’s a better way? A way to follow up that feels authentic, builds trust, and actually converts?

In this blog, we’ll explore four key areas of follow-up marketing, providing actionable tips and strategies to help you connect with your audience and achieve your business goals.

1. Email Marketing: The Art of the Inbox

Email remains a powerful tool for nurturing leads and driving sales. However, with overflowing inboxes and ever-evolving algorithms, simply hitting “send” is no longer enough. To truly maximize your email marketing efforts, consider these strategies:

• Escape the Spam Trap: Ensure your emails land in the primary inbox by using a reputable email marketing provider, obtaining proper opt-ins, and avoiding spam trigger words.
• Craft Compelling Subject Lines: Your subject line is your first (and sometimes only) impression. Make it count! Use strong verbs, create a sense of urgency, and personalize whenever possible. Don’t forget to utilize preview text to further entice your readers.
• Keep it Concise and Clear: Respect your audience’s time. Get to the point quickly and make your call to action clear and compelling.
• Consistency is Key: Don’t be afraid to send multiple emails. Not everyone will open every email, so a consistent cadence increases your chances of being seen.
• Segment Your Audience: Tailor your messages to specific segments of your audience for a more personalized experience.

2. Phone Calls: The Power of the Human Voice

In a digital world, a phone call can be surprisingly impactful. It allows for real-time conversation and a deeper connection. Here’s how to leverage phone calls in your follow-up strategy:

• Voicemail Broadcasts: These can be a great way to reach a large audience quickly. Keep your message concise (under 30 seconds), personalize it with the recipient’s name, and clearly state your purpose.
• Direct Calls: For high-value leads or clients, a personalized phone call can make all the difference. Be prepared, be engaging, and focus on building rapport.
• Text Messaging: Texting can be a valuable tool for quick updates, reminders, or informal check-ins. However, always obtain consent before sending text messages and be mindful of your audience’s preferences.3. Direct Mail: The Personal Touch

3. Direct Mail: The Personal Touch

In a world dominated by digital communication, a physical piece of mail can stand out. Consider these direct mail strategies:

• Speed is Key: Send something within a week of meeting someone to capitalize on the initial connection.
• Visual Reminders: Include a business card with your photo or a personalized note to jog their memory.
• Delegate for Efficiency: If direct mail feels overwhelming, consider outsourcing the process to a fulfillment service.

4. Social Media: Nurturing Connections Online

Social media platforms offer a unique opportunity to connect with your audience on a more personal level. Here’s how to leverage social media for effective follow-up:

• Connect and Engage: Connect with your leads on platforms like LinkedIn, Facebook, and Instagram. Send a personalized message, comment on their posts, and participate in relevant conversations.
• Provide Value: Share valuable content, offer insights, and be a resource for your audience.
• Be Patient and Persistent: Building relationships on social media takes time. Don’t get discouraged if you don’t see immediate results. Continue to engage and provide value, and the connections will follow.

The Key to Follow-Up Success: Authenticity and Value

No matter which methods you choose, the most important elements of successful follow-up are authenticity and value.

• Be genuinely interested in your audience. Ask questions, listen to their needs, and provide solutions that address their challenges.
• Offer valuable content and resources. Share your expertise, provide helpful tips, and demonstrate your commitment to their success.
• Be patient and persistent. Building strong relationships takes time. Don’t give up after a few attempts. Continue to nurture your connections, and you’ll see the results over time.

Ready to Take Your Follow-Up to the Next Level?

If you’re ready to create a follow-up strategy that truly converts, I’m here to help. Let’s schedule a call to discuss your specific needs and develop a customized plan to achieve your business goals.

Click here to book your free consultation: https://go.oncehub.com/katrinasawa

Remember, consistent and authentic follow-up is an investment in your business and your relationships. By implementing these strategies, you can build trust, nurture leads, and ultimately achieve greater success.

Here’s a few places you can join me in the next few weeks!

• March 18th – FREE MASTERCLASS – How to Scale Your Biz Without Burning Out! – Join Katrina Sawa on March 18th at 3:00 PM PDT for actionable strategies to grow your business smarter, not harder. Learn how to future-proof your marketing, become the go-to expert, and leverage automation to scale without overwhelm. Don’t miss this chance to gain clarity, focus, and sustainable growth!
• March 21st – Monthly Brunch & Business Connection Meetings –It’s held at the Oak Leaf Cafe, 5540 Douglas Blvd STE 110, Granite Bay, CA 95746 (In the Peet’s Coffee Shopping Center, so it’s easy for those coming from Hwy 50 or 80). No fee to attend as a member or guest (one time only), but please support our venue by buying your own breakfast/lunch and drink. Menu items range from $16-20 + drink, + tax and gratuity.  The monthly speaker would be Jill Lublin and she will be talking about How to Use Publicity to Boost Leads, Visibility and Profits. Learn more HERE.
• April 25th – Our Monthly Brunch & Business Connection Meetings: 3rd Friday, (this one however is on the 4th Friday due to Easter weekend) from 10:00 am – 12:00 pm. Arrive by 9:45 to connect with members, grab a nametag, seat and place your brunch order. The monthly speaker would be Jenell Garcia and she will be talking about Success Strategies That No Longer Serve. Learn more HERE.

• LEAP Business Incubator Mastermind – every 3rd Tuesday. Join Mary Gaul, CEO of Leap, and myself, Katrina Sawa. We’re partnering monthly on leading this high-level mastermind that any women entrepreneur can attend. You may attend this event in person one time as a guest, then if you are not joining as a member, there is a $20 fee that will be applied per event. Click here to learn more and register for an upcoming mastermind
• NEXT LEVEL MASTERMIND – is an annual coaching program with personal mentoring with me, Katrina Sawa plus a very highly motivated group of like-minded entrepreneurs like you. It’s unlike any other coaching program I offer plus unlike many masterminds out there on the Internet or with other coaches. Learn more HERE.
• Author Brainstorming Round Table – every 4th Thursday and this is FREE for now (so grab the opportunity now!) This a monthly gathering held on Zoom where nonfiction writers meet in a small group to brainstorm ideas, share their experiences, and collaborate with each other.It’s like having your own advisory board with fellow writers who are walking in your shoes and at different stages in the journey. ONLY FOR ACTIVE SUBSCRIBERS – SIGN UP NOW!

I know how to show you how to tweak what you’re doing to get really BIG RESULTS in the next year! Book a 1on1 clarity session with me here now! Here’s to creating and enjoying a life full of lots of Love & Money!

Katrina Sawa, The Jumpstart Your Biz Coach