Influence Marketing vs. Traditional Marketing

All About Follow Up Marketing


Are you doing enough follow up marketing in YOUR business?

Probably not… I find 100% of the entrepreneurs I speak with never are. That includes myself you know!

Why? It’s just hard…. there is way too much to do ALL the time!

I get overwhelmed with follow up too. Yes, it’s true and I teach this stuff!

So, how do I navigate that and get more of it done?

I outsource a lot of it. I have systems in my CRM to make it faster and easier to duplicate previous follow up emails and stuff so I can put more out for upcoming and current events and speaking gigs.

I outsource:

  • Initial direct mailings to those I capture mailing addresses for.
  • Emails after a speaking gig.
  • Setting up autoresponders for all the giveaways and summits I’m a part of.
  • I even have pre-recorded audio messages that get delivered to people’s voicemail with a service I use online.

You can do this too – and yes, it could be a little bit of an investment but it’s TOTALLY WORTH IT! You will get more clients when you are in their inbox, mailbox and voicemail MORE often!

Most entrepreneurs only do email follow up or connect with people on social media. But even when they connect on social they only just send a request; the majority of the time they don’t stop to write a compelling message. You’re wasting time NOT doing the other things, trust me.

Here are a couple recent shows and calls I was on where we’re talking ALL ABOUT FOLLOW UP MARKETING. Go listen in and get some tips to help YOU with YOUR follow up!

I was asked to be a part of Mastering Your Follow-Up Panel on July 21, 2022 with my friend Mindy Van Vleet. She brought together 3 other experts on follow up and we all shared tips and our best strategies and practices regarding what we do and how we do our follow up, or what we recommend other entrepreneurs do to maximize your lead generation and sales process.

Listen in and take notes then go implement this all in YOUR business too!

I was asked to present to a friend’s Facebook group of clients all about consistent follow up practices recently and so this is more of a presentation but you can watch it and learn ton about how to get leads, follow up with them, what to say even in your follow up emails, posts, messages and calls, and then a little about the systems and technology needed to make it so this all gets done consistently. Because you’re leaving money on the table if you’re NOT being consistent!

Listen in as Nicole Majik brings Katrina Sawa to The Alchemy of Transformation® group ( to discuss her proven 6 Follow Up Steps to Consistent Cash Flow.

In this presentation, you will learn:

  • The easiest, quickest ways to build an effective follow up system and which technology is best to use to make it more efficient
  • How to delegate and automate the majority of it so it all gets done
  • Kat’s 3 Step Jumpstart Your Marketing System to attract even more prospects & clients

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Here’s to creating and enjoying a life full of lots of Love & Money!


“Katrina gave me the push I needed to implement changes in my business and helped my marketing take off with her “jump start your business” bootcamp. IF you’re not happy with how your business is going, it’s not going to get better until you gain the right knowledge and learn the right way to proceed. I had been listening to different teachers, a little bit here and a little bit somewhere else. But no one gave me the methodology Katrina has. Hire Katrina and watch your results!”
Kay Smith

Energy Dressing Coach

“In just 3 short months in your Live Big Mastermind, wow, you helped me get clarity around my entire planning schedule, and how to make sure I keep the balance in my own business and life, especially since that’s what I teach. I’ve simplified my website, and lead generation systems so things run a lot smoother now which is taking a lot of stress out. I’ve taken advantage of more speaking opportunities, online summits and am collaborating a lot more with other experts that are growing my reach tremendously. Plus I finally created and launched the high-end mastermind that I have been called to lead for years now and filled it with 5 new people in 30 days! I can’t wait to see what else we create as I’m on target for my best year yet!”
Dr. Heather Tucker

Founder & Ceo,

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