by Claudia | Mar 16, 2026 | Business Strategy, Marketing, Marketing Plan
The Problem With ‘Marketing to Everyone’ If you’re in a B2B service business, whether it’s cybersecurity, insurance, consulting, or anything else, you’ve probably been tempted to cast the widest net possible. Post everywhere. Email blast...
by Katrina Sawa | May 8, 2023 | Business & Money, Business Strategy, Customer Retention, Lead Generation, Marketing, Marketing Plan, Marketing Tips, Relationships
Setting (and Respecting) Your Boundaries One thing you may not know about me is that this year was the year to set more boundaries. Do you set boundaries? With the hours you work Allowing interruptions during the day Who can get on your calendar and take your time and...
by Katrina Sawa | Apr 27, 2023 | Business & Money, Business Strategy, Customer Retention, Lead Generation, Marketing, Marketing Plan, Marketing Tips, Relationships
Your Customer Journey vs List Building Ah… the dreaded list building. That means marketing, right? So many entrepreneurs tell me how much they ‘hate’ marketing. It comes super easy to me which is why they hire me to help them! But it’s NOT all...
by Katrina Sawa | Feb 10, 2023 | Marketing, Marketing Plan, Marketing Tips
Doing things in “Order of Importance” for you, your goals, your business, your offerings, your personality and your ideal clients… is critical to seeing more success faster. Do you believe that?Are you realizing that now… after trying many...
by Katrina Sawa | Jan 18, 2023 | Marketing, Marketing Plan, Marketing Tips
What’s Up with Me in 2023?? Well, I have a few projects as usual… what’s really fun is that I get to travel for a few speaking gigs and conferences AND I get to do a bunch virtually too. I am really enjoying the post-covid world we live in where...
by Katrina Sawa | Jan 13, 2023 | Marketing, Marketing Plan, Marketing Tips
Watch out! Overwhelm in action right here! I shared this a few years ago on my blog and just found this, thought I would share again… it’s been updated for 2023 and what I’m doing and recommending a lot of my clients do. Weekly Marketing Checklist:...
