I’ve been working with entrepreneurs for decades now, and if there’s one pattern I see over and over again, it’s this:
People don’t have a marketing problem. They don’t have an offer problem. They don’t even have a visibility problem.
They have a sales problem.
But here’s the tricky part… most of them don’t realize it.
Instead, they say things like:
“I just need more leads”
“I need better content”
“I need to grow my audience”
And yes, those things matter. But what I often find is that even when they do get in front of people… they don’t convert.
Why?
Because of how they feel about selling.
There’s this deep fear I hear constantly: “I don’t want to sound salesy.” “I don’t want to annoy people.” “I don’t want to come off pushy.”
And I get it. Nobody wants to be that person.
But here’s what I want you to really hear:
If you’re worried about being pushy… you’re probably not even close to being pushy.
In fact, what usually happens is the exact opposite.
You hold back.
You hesitate.
You soften your message so much that people don’t even realize you’re offering something.
You avoid making a clear ask.
And then you end the conversation with something like, “Let me know if you’re interested,” instead of confidently guiding someone to the next step.
That’s not strategy. That’s avoidance.
And I say that with love, because I’ve been there too.
The truth is, selling is not about pushing people into something they don’t want. It’s about helping the right people move forward when they’re already feeling the pull.
If someone has a problem… If they’re actively looking for a solution… If you can genuinely help them…
Then not offering your solution clearly is actually doing them a disservice.
And here’s the other thing most people don’t talk about:
When you avoid sales, you don’t just lose money. You lose impact.
Because the only way you can help more people… is if more people say yes to working with you.
So if you’ve been telling yourself that you just need better marketing, I want you to pause for a second and ask:
“What happens when someone is actually interested?”
Do you lead them confidently? Or do you shrink back and hope they figure it out on their own?
Because that right there… is where your growth lives.
If you’re reading this and quietly thinking, “Okay… but what would this actually look like for me?” That’s exactly where a simple conversation can help.
You can take a look at what a focused strategy session might feel like HERE.
No pressure, no big commitment. Just a space to get clear, get unstuck, and see what your next best move could be.
Sometimes one honest conversation is all it takes to shift everything.
1. The Profitable Author Program is coming in April… This group program is all about writing books that help you get clients and speaking gigs and serve to help you scale your business. We’ll be helping you through the writing process, publishing, best-seller launches, and all the marketing—before, during, and after. It’s going to be $397 for 5 months with me and calls every other week. Plus, bonus additional trainings are provided as needed. Interested in this?
2. The Power of Connection Book (Anthology) and Virtual Speaker Summit – These two events happen this summer, and there are still a couple spots left to get into the book and also to be a speaker. You can do both if you sign up right now—last call for authors is this week. Otherwise, you can be a speaker in the summit, but know that topics are exclusive, so whoever gets in first secures that topic. (ex: The power of connecting with yourself, or with your money, or with your children or health, audience, etc.). To speak only, it’s $297; to speak and be an author in the book is $797 total (plus, there’s still a 6-month payment plan when you enroll in March). Learn more and apply here.
4. She Levels Up Podcast and Live In-Person Experience — I primarily attract women entrepreneurs who want more out of life and want to live a happier, more financially secure, and more prosperous life and future for themselves and their families. I also tend to get a little direct and bossy, so women relate to that a bit better… which is what I’ll be doing on my podcast (launching soon) and what we’ll be doing at the event happening this fall. As soon as I have a date, I will share it, and I’ll be opening up speaking spots for this too, as a guest on the podcast (that you can do here now) and for the live event TBA soon (which will be an investment like all the other in-person conferences that I’ve held).
5. PolkaDot Powerhouse Events – If you’re looking for more connection, sisterhood, support, and community with other positive-minded women, then I would invite you to check out what we’re doing at Polka Dot Placer County! Learn more about our upcoming events and get on the email invite list here. (P.S. There are chapters everywhere and online; if you’re not local to me, still go.)
4. The Author Success Collective Group – Are you writing a book and want some motivation, inspiration, or guidance to write, market, or sell a book? Do you have questions about book publishing, Amazon, or getting visible with your book? Or how you can leverage it in your business? If so, you want to join ‘The Author Success Collective’ Facebook group today—it’s free! Join HERE!
5. Bay Area Connections Conference – Happening on April 24th in San Mateo, CA. I’m on a panel about marketing plus I have an exhibitor booth. Networking, speakers and more all in person, I can’t wait! Join me, get your tickets here. If you’re coming from Sac, LMK so we can carpool!
I know how to show you how to tweak what you’re doing to get really BIG RESULTS in the next year! Book a 1on1 clarity session with me here now! Here’s to creating and enjoying a life full of lots of Love & Money!
Katrina Sawa, The Jumpstart Your Biz Coach
“Before I met Katrina, I was a personal trainer/ group fitness instructor in Manhattan running around like a madwoman all day long. By the time I came home I had just about enough energy to stare at the wall and drool. I knew I couldn’t go on like this forever. And I was planning on having a child, so my time for running around was about to be, well, cut out completely. How was I going to make more money than I was making, and work less??? I had no idea, and I am so fortunate that I stumbled into Katrina Sawa! She spelled out exactly what I needed to do, step by step, and supported me along the way. Before I knew it, I had launched my first online fitness program, and it was successful! Before I met Katrina, I would never have thought I could do this, but she prompted me to keep taking steps, whether I thought I could or not! I now run fun and effective online fitness programs regularly and end up helping many more people in much less time! And I have plenty of time to spend with my son.”
“Katrina is a master at internet marketing. It was Katrina that introduce me to having a business that can be global and mobile. She gave me the tools to launch and build my online empire and create my very first tele-seminar that feature me interviewing top 6 & 7 figure women entrepreneurs including Kat the Kat-alyst herself. All of this has allowed me to receive and sell $10,000 coaching program within a week. I would not be the entrepreneur I AM today if it weren’t for my coaching session and connection with Katrina. I highly recommend working with her if you are serious about becoming successful and abundantly prosperous in your life.”
I know how to show you how to tweak what you’re doing to get really BIG RESULTS in the next year! Book a 1on1 clarity session with me here now! Here’s to creating and enjoying a life full of lots of Love & Money!
Katrina Sawa, The Jumpstart Your Biz Coach
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