by Claudia | Mar 16, 2026 | Business Strategy, Marketing, Marketing Plan
The Problem With ‘Marketing to Everyone’ If you’re in a B2B service business, whether it’s cybersecurity, insurance, consulting, or anything else, you’ve probably been tempted to cast the widest net possible. Post everywhere. Email blast...
by Claudia | Dec 3, 2025 | 6 Figure Business, Business & Money, Business Strategy, Business Success
If you’re an entrepreneur who feels like you’re “doing all the things” but still not seeing enough paying clients, you’re not alone. Every single week, I talk with business owners at networking events, on coaching calls, on livestreams, and I hear the same...
by Claudia | Oct 10, 2025 | 6 Figure Business, AskKat, Business Strategy, Life Balance
Running a business can feel like juggling a dozen spinning plates at once. Between client work, marketing, family, health, and personal time—it’s easy to feel like balance is impossible. But here’s the truth: you can have a thriving business and still have time for...
by Katrina Sawa | Aug 12, 2025 | Attract New Clients, Business Strategy, Manifesto
OMG, I did the coolest thing. I created a Manifesto (with the help of Leo, my ChatGPT), and it’s so spot on!! I’ve always wondered WHY create a Manifesto? What’s it for, and who cares? But then I looked into it more and this is what I found: What IS...
