Did you know that most personal brands fail at growing their audience, but it’s not for the reason you think…
It’s not because of:
• Content skills
• Social media prowess
• Intellect
It’s because of CONSISTENCY.
I see it all the time, and I’ve done it myself.
One week, you’re bursting with inspiration. You publish killer content; you see some good responses. Then, for whatever reason — a project, a vacation, a day off — you lose the momentum.
And it becomes harder and harder to build back up.
But growing a profitable personal brand business, the one where 𝘺𝘰𝘶 are the face of the business (or the product!)… It only happens by consistently showing up. Every single day.
Ask any creator or entrepreneur what the hardest part of their job is, and I guarantee you they’ll say, “The courage to keep going even after a flop or when inspiration doesn’t strike.”
The solution?
Have a scheduled content creation time block each week.
No matter what, the time gets moved for NOTHING.
I’ve seen this work for my clients. I don’t necessarily do this myself (just being honest) because I can create content in an instant; it’s easy for me. Heck, I come up with ideas in the shower then dictate it to myself via email when I’m getting ready. But DON’T DO THAT if you need more structure!
If you want more clients and to grow your business, you also need to CONSISTENTLY NURTURE your database!
Why do we want to nurture our databases?
To create a WOW Customer Experience.
Why do we want to create a WOW Customer Experience?
I think that’s obvious, but, because then the more referrals and happy clients you will have plus, often times they will buy more!
What do you mean by my Database?
Your email list for starters, but also you want to nurture everyone in your circles: social media followers, referral partners, clients, prospects and people in organizations that you belong to as well. (You never know who is watching, who will buy, or who will give you a great referral.)
So, what DO YOU DO to nurture them more?
Here are 9 ways on top of the 10th way, consistent content creation and visibility as mentioned above…
1. Call people – what a concept! It works… now, you usually get voicemail these days so be prepared to leave a detailed voicemail with your name, info, why you’re calling and perhaps also how they know you in case they forgot. Plus, remember to remind them to check their spam or trash inboxes for your emails (if they are on your list). You can do this one-on-one or send a broadcast voicemail like you might have received from me at some point. When you have a LOT of people in your database, it’s near to impossible to leave vms one by one.
2. Text people ONLY IF they have agreed to receive texts from you! And don’t assume all phone numbers you have ARE, in fact, cell phone numbers. It’s better if you can create a text-message strategy with opt in and offer that but BE CONSISTENT!
3. Private Message people on your (or their) preferred social media platform. If you are connected to them, then it’s easy to get their attention. If they don’t reply quickly, that doesn’t mean they aren’t interested, it could just mean they aren’t on that platform often.
4. Send them a note or something fun in the mail! Yes, this works too… and it’s very memorable. Hardly anyone sends fun mail anymore. I like to make it “bulky” and something more like a small package. This is more like a gift then, and they open these first. I am on the lookout for inexpensive yet fun stuff I can slip in a notecard or a small manilla envelope all year long. It doesn’t have to cost a lot, it just needs to be “memorable”.
Yes, this means that you have to get their mailing address. Often you can find those on their websites, LinkedIn or other platforms, or by a Google Search. If not and they are on your list then I recommend running a fun contest, sale or promo for a free something then make sure that info is required on your form they have to fill out.
5. Delegate some of 1-4 to a Virtual Assistant if you need to, but still make it personal.
6. Send a video personally to them. You can email it using some apps that do that like bombbomb, or upload to messenger or inbox online.
7. Refer and connect them to someone they need to know. Do an email introduction with the two of them, or via FB or LI message.
8. Share their content, article, or post on social media.
9. Offer to host them on a live broadcast or podcast if you have one or inside your email newsletter or emails.
Are you doing the majority of these consistently now?
Which can you add in right away?
What will you delegate, and do you need referrals for that? Let me know!
Are there any that you just aren’t sure HOW to do or get going consistently? I can help!
This could be your year to turn things around or TURN THEM UP!
Let’s chat! Reach out or go to my website and schedule a call.
You can’t say you “can’t afford it” because you don’t even know how much “it is”!
Go to www.AskKat.biz to schedule a complimentary 1on1 Clarity & Focus Call!
Here’s a few places you can join me in the next few weeks!
1. Sept 4, 12-1 pm PST – I’m on a panel about How to Stand Out with a Personal Brand and Online Presence with the Koa Club – anyone is welcome to join, you don’t have to be a member. RSVP here.
2. Sept 8, 6-8 pm (local) – Music in Royer Park with the Placer County Dots. Anyone is welcome to join us, RSVP here.
3. Sept 14, 9-11 am (local) – Coffee Connect with the Placer County Dots. Anyone is welcome to join us, RSVP here.
4. Sept 18, 8-1 pm PST – Magnetic Marketing Summit is happening online… I’m speaking on: Speaking: The Fastest Path to Cash and there are many other powerful speakers sharing too… on many different topics for Entrepreneurs. Join me, this one will be very interactive too – RSVP here!
5. Sept 20, 10-12 pm (local) – Brunch Meeting with Placer County Dots – come get connected, share what you’re passionate about, let us celebrate you and learn more about this amazing sisterhood. At Oak Leaf Cafe in Granite Bay, CA. Register here and bring a girlfriend!
6. Oct 4, 12-4 pm (local) – I’m hosting a 1/2 day Jumpstart Your Biz Results Workshop here in Roseville… only 20 seats available and just $159. Come get stuff done and dialed in to smoke the rest of the year and plot out your entire 2025. Registration coming soon!
7. Jan 28-30, 2025 – The Business Reimagined Conference is happening again end of January and you’re invited to come IN PERSON to network, learn and take your business to the next level. Panelist spots and sponsorships still available plus TICKETS ARE JUST $77 right now on Early Bird! Reserve your seat today so you can start the year off with a bang.
I know how to show you how to tweak what you’re doing to get really BIG RESULTS in the next year! Book a 1on1 clarity session with me here now! Here’s to creating and enjoying a life full of lots of Love & Money!
Katrina Sawa, The Jumpstart Your Biz Coach
Get Started Today
Sign Me Up!
Sign Up Now to Receive My Email Newsletters, Video Tips, Articles, Advice, Free and Paid Events and Opportunities, Plus, Tools and Resources to Grow Your Business Every Week!
