
If you’re a coach, consultant, speaker, or entrepreneur, here’s a truth bomb: writing a book could be the most powerful marketing tool you’re not using yet. It’s not just about the $20 sale; it’s about the $2,000 client or the $20,000 opportunity that follows.
I didn’t always see it this way. Early in my business journey, I asked myself, “Why would I write a book when I could sell high-ticket offers?” But then I watched my colleagues take to more stages, land TV interviews, and attract premium clients, all thanks to their books.
So, let’s talk about how you can use a book to grow your business – even if you’re not a writer (yet).
4 Reasons Your Business Needs a Book
- Visibility – A book boosts your visibility and positions you as the go-to expert in your field.
- Bookability – Speakers with books get booked more. Period.
- Credibility – Want to be trusted by your prospects? A published book instantly builds authority.
- Impactability – Books let you share your message with the masses, long after your talk or webinar ends.
Think Beyond the Book Sale
You don’t write a book just to make money from book sales. You write it to open doors.
📚 One woman read my book overnight during a conference, and the next month, she hired me for a $14,000 program.
📚 Another read it after a networking event and said, “This is exactly what I needed.”
That book wasn’t just content; it was a 24/7 salesperson.
Your Book is a Marketing Tool
Here’s the deal: you’re probably not going to stop at just one book. And you shouldn’t.
👉 Write a story-based book to share your journey.
👉 Write a system-based book to teach your framework or method.
👉 Write a collaborative book and feature your clients (hello, income stream!).
Each book can align with a new offer, event, or stage of your business.
Don’t try to fit your entire life’s work into one giant volume. Get one book done, and then move to the next. Done is better than perfect, and done brings results.
Creative Ways to Leverage Your Book
- Stage Speaking – Use it to pitch yourself for speaking gigs.
- TV & Media – Journalists love experts with books.
- Swag & Lead Magnets – Include books in swag bags or virtual boxes.
- Client Gifts – Send books in the mail to wow prospects.
- Collaborative Projects – Host summits, book launches, and group author experiences.
Even if your book never hits the New York Times list, it can still land you high-ticket clients, partnership deals, and global recognition.
Mistakes to Avoid When Publishing a Book
❌ Not planning the marketing strategy first
❌ Not positioning yourself as the expert inside the book
❌ Trying to DIY the process without support
❌ Waiting until everything feels “perfect”
If you’re going to write a book, you need clarity, organization, and a strong marketing plan before you write a single word.
Your 7-Step Path to a Profitable Book
Here’s a quick overview of what you need to do:
- Clarify your book’s purpose
- Align it with your business goals
- Map out the content (story, system, or both)
- Create your marketing + launch strategy
- Publish with quality design and editing
- Promote consistently; don’t just “launch and leave.”
- Leverage it in your funnel, lead gen, and offers
Want a deeper look? 👉 Join my Author & Publishing Brainstorm Round Table every 4th Thursday of the month.
Final Thoughts
Writing a book isn’t just about the book. It’s about the business the book builds.
It’s about more impact. More income. More credibility.
And if you’re ready to write, publish, or promote your first (or next) book, I’m here to help.
💬 I host free monthly author Q&A calls and work hands-on with authors to get their books DONE, faster than they ever imagined.
Let’s turn your message into a marketing machine because your next client could be one page away.
Here’s a few places you can join me in the next few weeks!
- Pool Party & Open House on 12th of July at 1pm PST – Get ready for some fun in the sun at our next Dots social event, hosted by Jess and Ronnie Arce! This is a fantastic opportunity to deepen our connections and get to know each other’s loved ones. Guests and significant others are welcome! Make sure to register here.
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Dot Social & Guest Open House on 14th of July at 4pm PST – Join us for a summer social at Plank Craft Kitchen & Bar! We’re all about sisterhood, collaboration, and building connections within our chapter and beyond. This July, our theme is “Connect and We Can Flourish!”—let’s strengthen our bonds and celebrate the power of our community. REGISTER HERE.
- Monthly Lunch & Business Connection Meeting every 3rd Friday, from 11:30 AM – 1:30 PM – This month’s venue is at The Monk’s Cellar, downtown Roseville, located at 240 Vernon St, and our speaker is Erin Summ, who will share “3 C’s to More Confidence to Attain Your Dreams,” offering tips to boost your confidence and achieve your goals. Don’t forget to register here.
- Monthly Author Brainstorming Power Hours, every 4th Thursday at Noon PST – Anyone is welcome to come if you are thinking about writing a book, currently writing one or want to know ways to best utilize the books you do have to build your business, authority and to get clients. Please register here.
- LevelUp Live: Own Your Worth, Speak with Purpose, Sell with Confidence is happening Sept 4-6. It’s a 2 1/2 day in-person experience designed for ambitious entrepreneurs, coaches, and service providers ready to step into premium pricing, powerful messaging, and soul-aligned sales. Through workshops, guided mindset shifts, and practice-based sessions, attendees will upgrade their value, voice, and sales mastery — all while being held in a loving, transformational community. Registration page coming soon but save the date and get ready to travel!
- The Author & Speaker Connection Retreat is happening on Sat and Sun Nov 15 & 16 in Scottsdale, AZ. This will be for 6-7 women who want to deep dive on creating books that build their business, and go with their talks, getting speaking gigs, positioning them to do their own events and so much more. The retreat page is live and accepting enrollments
Wishing you a productive and impactful week!

I know how to show you how to tweak what you’re doing to get really BIG RESULTS in the next year! Book a 1on1 clarity session with me here now! Here’s to creating and enjoying a life full of lots of Love & Money!
Katrina Sawa, The Jumpstart Your Biz Coach
“In four short months, I went from a panic state of, ‘I’m not working!’ to effectively running my own business and generating nearly $5,000 in just one month!”
“I published my first book, and I am on my way to a 6+ figure business, and this would not have been possible without Katrina Sawa and her mastermind!”
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