Let’s be real—email marketing isn’t optional anymore.
It’s one of the most powerful tools in your business growth toolbox. Yet so many entrepreneurs treat it like an afterthought.
So ask yourself:
- How often are you emailing your list?
- Are you sending value-packed newsletters or just the occasional promotion?
- Do you only reach out when you’re selling something?
If you’re nodding your head thinking, “Yeah, that’s me”—keep reading because this could be the wake-up call your email marketing strategy needs.
Why Email Still Reigns in the Digital Age
It’s tempting to pour all your energy into social media—after all, that’s where the engagement seems to be. But here’s the problem: you don’t own your social media audience.
Algorithms change. Accounts get hacked. Platforms disappear.
But your email list? That’s YOURS.
That’s why it’s critical to build and nurture a high-quality list of subscribers who want to hear from you.
Let’s Talk Numbers
After 23 years in business, I’ve spoken on countless stages, networked like crazy, participated in summits and giveaways, and yes—sent thousands of emails.
At one point, I had over 14,000 subscribers.
But due to some shady practices from a former email software platform (yikes), I had to do a major clean-up. I cut that list down to around 5,000 to protect my sender reputation and ensure deliverability.
That may sound painful, but let me tell you—it was necessary.
If you don’t regularly clean your list, you’re not just wasting your time—you’re hurting your chances of showing up in inboxes at all.
The Harsh Truth: Most People Don’t Read Your Emails
And that’s okay.
Even my most loyal fans sometimes only open one email a month. So what do you do?
You keep showing up.
📬 You keep sending valuable content.
📬 You include strong calls-to-action.
📬 You make it EASY for your subscribers to engage—click, reply, opt-in again.
If you’re not doing that, it’s time to change the game.
3 Email Marketing Must-Dos for Entrepreneurs
- Use a trustworthy email platform.
Avoid systems known for spammy marketers. If you’re unsure, let’s talk—I’ll help you evaluate your setup. - Encourage engagement.
Ask your subscribers to click links, reply to questions, and download resources. Engagement keeps you out of spam folders. - Focus on quality, not just quantity.
A small list of active, interested people can drive major results—IF you know what they need and how to speak to them.
Real Talk: Missed Opportunities Are Expensive
One of my former clients is an amazing service provider. But she avoided email like the plague—even though we helped her write emails!
She’s active on social and does some really fun stuff… but still isn’t using email to convert followers into leads.
That’s a huge missed opportunity.
Because email builds trust faster than any Instagram Reel ever could.
Start Thinking Like a Pro Marketer
When I offer free resources, I don’t just ask for name and email.
I ask for phone numbers and mailing addresses, too.
Why? Because when I give more value, I deserve more access—and so do you.
You need to shift your mindset from “I don’t want to be pushy” to “I want to build real, lasting relationships.”
And that happens with email.
Ready to Get Serious About Business Growth?
If your marketing plan needs a refresh—or you don’t even have one—it’s time to stop winging it.
Join me at LevelUp Live this September, where we’ll build your personalized strategy to grow, scale, and market your business with more ease and confidence.
Final Thoughts: Email Marketing Isn’t Dead—Your Strategy Might Be
You don’t need a massive list.
You need a smart list, a consistent strategy, and the courage to connect.
Whether you’re sending weekly newsletters, solo email blasts, or still figuring it all out—just start. Your future clients are waiting in their inbox.
Here’s a few places you can join me in the next few weeks!
- Monthly Lunch & Business Connection Meeting every 3rd Friday, from 11:30 AM – 1:30 PM – This month’s venue is at The Monk’s Cellar, downtown Roseville, located at 240 Vernon St, and our speaker is Erin Summ, who will share “3 C’s to More Confidence to Attain Your Dreams,” offering tips to boost your confidence and achieve your goals. Don’t forget to register here.
- Monthly Author Brainstorming Power Hours, every 4th Thursday at Noon PST – Anyone is welcome to come if you are thinking about writing a book, currently writing one or want to know ways to best utilize the books you do have to build your business, authority and to get clients. Please register here.
- LevelUp Live: Own Your Worth, Speak with Purpose, Sell with Confidence is happening Sept 4-6. It’s a 2 1/2 day in-person experience designed for ambitious entrepreneurs, coaches, and service providers ready to step into premium pricing, powerful messaging, and soul-aligned sales. Through workshops, guided mindset shifts, and practice-based sessions, attendees will upgrade their value, voice, and sales mastery — all while being held in a loving, transformational community. Registration page coming soon but save the date and get ready to travel!
- The Author & Speaker Connection Retreat is happening on Sat and Sun Nov 15 & 16 in Scottsdale, AZ. This will be for 6-7 women who want to deep dive on creating books that build their business, and go with their talks, getting speaking gigs, positioning them to do their own events and so much more. The retreat page is live and accepting enrollments
- Powerfully Positioned LIVE – Join me in this summit and learn how to achieve visibility that truly empowers you, without the exhausting burnout. This summit offers 8 expert-led sessions, providing a clear blueprint to confidently get booked without begging, speak with conviction, build genuine brand trust through emotional intelligence, and market your unique voice effectively. Whether you’re navigating visibility challenges, stepping into a new arena, or aiming to be the definitive voice in your industry, these talks are the catalyst you’ve been waiting for. Get free access to live talks (with an optional VIP upgrade) and start shining authentically! SAVE A SEAT NOW!
Wishing you a productive and impactful week!
I know how to show you how to tweak what you’re doing to get really BIG RESULTS in the next year! Book a 1on1 clarity session with me here now! Here’s to creating and enjoying a life full of lots of Love & Money!
Katrina Sawa, The Jumpstart Your Biz Coach
“In four short months, I went from a panic state of, ‘I’m not working!’ to effectively running my own business and generating nearly $5,000 in just one month!”
“I published my first book, and I am on my way to a 6+ figure business, and this would not have been possible without Katrina Sawa and her mastermind!”
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