I’ve had the honor of joining some amazing podcast hosts lately to share my journey, my insights, and some of the strategies I use to help entrepreneurs build thriving businesses. Here are two of my most recent interviews that I’d love for you to check out!
🎙️ That’s Audacious Podcast with Lauren Clement
Topic: How to Turn Your Thought Leadership into a Marketing Powerhouse
I sat down with Lauren Clement on her That’s Audacious podcast to talk about one of my favorite things—how to use your book as a marketing tool, not just a passion project.
What We Covered
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My unexpected path to becoming an author (hint: it wasn’t part of the plan!).
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Why your book should be treated like a business in itself and how it ties into your overall brand.
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The power of writing your back-cover copy before you even start the manuscript.
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Ways to leverage books for speaking gigs, media exposure, and building credibility.
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How short, focused books can often make a bigger impact than a long one.
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Why marketing your book is just as important—if not more important—than writing it.
Top Takeaways
1. Your book isn’t just a product—it’s a business builder.
2. Think marketing first: start with your back cover to clarify your message.
3. Smaller books can sometimes pack a bigger punch.
4. Giving away your book strategically can lead to more clients and opportunities.
5. In business (and life), don’t settle for less than you deserve.
🎙️ Dig the Well Podcast with Vicki McLeod
I also joined Vicki on the Dig the Well podcast to dive deep into how entrepreneurs can stop spinning their wheels and really start building the business—and life—they’ve been dreaming of.
What We Covered
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My journey from the corporate world into building my own coaching business.
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Why speaking is still one of the fastest ways to attract clients and build credibility.
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The importance of having multiple income streams and not relying on just one offer.
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How to shift your mindset and confidence when stepping into bigger opportunities.
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Practical strategies for automating, delegating, and systemizing your business so you can scale.
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Why networking and building authentic connections are still key to success.
Top Takeaways
1. Speaking is the fastest path to cash—get yourself on stages, live or virtual.
2. Build multiple streams of income so you’re not dependent on just one source.
3. Automate and delegate where you can so you can focus on growth.
4. Networking is still one of the most powerful ways to grow your business.
5. Confidence is everything—believe in yourself and take bold action.
Watch the full interview below:
Allow me to guide you through the process of tweaking your current approach and getting BIG RESULTS. Book a one-on-one clarity session with me here now! Here’s to creating and enjoying a life full of lots of Love & Money!
Katrina Sawa, The Jumpstart Your Biz Coach
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