If you’re planning to publish a book, there’s one thing you should never skip: pre-launch promotion. Whether you’re self-publishing or launching through Amazon, success depends just as much on your marketing strategy as it does on your manuscript.
Why You Need a Book Supporter List
The secret behind many best-selling books? A supporter list—made up of friends, clients, followers, and even family who are willing to do more than just buy your book. These supporters help amplify your message by:
- Purchasing your book on launch day
- Sharing your promotion on their social media or email lists
- Leaving reviews on Amazon or Goodreads
When I launched my first solo book on Amazon in 2018, I had over 150 supporters who committed to buying, reviewing, and sharing it. Their collective reach led to international best-seller status, not just from my own audience, but theirs too.
Start Marketing Before You Start Writing
One mistake many authors make is waiting until the book is finished to start thinking about promotion. But in reality, you should be building buzz long before launch day.
This means:
- Teasing your book on social media
- Sharing sneak peeks or cover reveals
- Creating a “runway” of excitement and visibility that builds momentum
Remember: if people don’t know your book is coming, they won’t be ready to buy it.
Collect Full Contact Info – Yes, Even Phone Numbers!
Email addresses are great, but if you want to take your promotion to the next level, start collecting:
- Phone numbers
- Mailing addresses
Here’s why: You can send voice blasts or text messages before launch day, and even mail physical promos like bookmarks, postcards, or flyers. For example, I’m currently preparing a mailing campaign for my upcoming LevelUp Live! event, targeting everyone in my database with a mailing address.
Even if a few people complain about receiving a message, the return on visibility and action is usually worth it. Don’t market based on what you like—market based on what actually works.
Run Contests to Build Your Launch List
One smart way to grow your list fast? Run a giveaway. For example, you can offer 10 free copies of your book, but require full contact information to enter.
It’s a small investment that can give you dozens (or even hundreds) of:
- New leads
- Mailing addresses
- Engaged potential buyers and sharers
Once they’re in your system, you can keep them updated about your launch and future offers.
Final Thoughts: Your Book Deserves a Solid Launch Plan
If you’re serious about writing a book, be just as serious about how you’ll launch and market it. Don’t wait until the last minute to scramble for attention. Instead, build your runway, rally your supporters, and leverage every channel—from email to snail mail—to get the word out.
You’ve poured your heart into writing the book—now give it the platform it deserves.
Want Help with Your Next Launch or Marketing Strategy?
Whether you’re launching a book, a program, or a business, the truth is the same: you need a solid plan and the right strategies to gain traction.
🔥 That’s exactly what we’re diving into at LevelUp Live! – a powerful 2.5-day business event designed to help you:
- Build your brand and visibility
- Attract the right audience
- Grow your email list
- Create systems that scale
- Launch your offers with confidence
You’ll walk away with real action steps and a community to cheer you on!
🎟️ Learn more and grab your seat now at: www.LevelUpLive.biz
Seats are limited, and the transformation is BIG.
Here’s a few places you can join me in the next few weeks!
-
- Monthly Lunch & Business Connection Meeting every 3rd Friday, from 11:30 AM – 1:30 PM – This month’s venue is at The Monk’s Cellar, downtown Roseville, located at 240 Vernon St, and our speaker is Caterina Rando, who will share “How to Bliss More in Your Business with Speaking and Workshops ,” that will help uplift yourself and your business while making a positive impact on others, don’t forget to register here.
- Monthly Author Brainstorming Power Hours, every 4th Thursday at Noon PST – Anyone is welcome to come if you are thinking about writing a book, currently writing one or want to know ways to best utilize the books you do have to build your business, authority and to get clients. Please register here.
- LevelUp Live: Own Your Worth, Speak with Purpose, Sell with Confidence is happening Sept 4-6. It’s a 2 1/2 day in-person experience designed for ambitious entrepreneurs, coaches, and service providers ready to step into premium pricing, powerful messaging, and soul-aligned sales. Through workshops, guided mindset shifts, and practice-based sessions, attendees will upgrade their value, voice, and sales mastery — all while being held in a loving, transformational community. SIGN UP NOW!
- The Author & Speaker Connection Retreat is happening on Sat and Sun Nov 15 & 16 in Scottsdale, AZ. This will be for 6-7 women who want to deep dive on creating books that build their business, and go with their talks, getting speaking gigs, positioning them to do their own events and so much more. The retreat page is live and accepting enrollments
Wishing you a productive and impactful week!
I know how to show you how to tweak what you’re doing to get really BIG RESULTS in the next year! Book a 1on1 clarity session with me here now! Here’s to creating and enjoying a life full of lots of Love & Money!
Katrina Sawa, The Jumpstart Your Biz Coach
“In four short months, I went from a panic state of, ‘I’m not working!’ to effectively running my own business and generating nearly $5,000 in just one month!”
“I published my first book, and I am on my way to a 6+ figure business, and this would not have been possible without Katrina Sawa and her mastermind!”
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