Let’s be real: if your social media game isn’t on point, you’re probably losing out on potential clients. Social media is your virtual storefront, and if it’s locked up tight with a “Closed” sign, people will walk right by—digitally speaking. Don’t let that happen! Here are some super easy tweaks you can make today to stop missing out on business and make your social media shine.
1. Is Your Profile in Hiding?
Imagine this: you have an amazing product or service, but your social media profile is locked down like a secret vault. How are people supposed to find you? If your settings are too private, you’re basically putting a giant “Do Not Disturb” sign on your business.
What to Do:
Check those privacy settings, especially on Facebook and Instagram. Make sure people can actually find and follow you. Worried about personal content? Create a separate group for family and friends—then open up your business profile to the world. If you wouldn’t put a gate in front of your physical store, don’t do it online either!
2. Hide-and-Seek Contact Info?
True story: I can’t even tell you how many times I’ve tried to reach out to a business through social media, only to find…nothing. No email, no phone number, not even a website! It’s like playing hide-and-seek, but no one wins.
What to Do:
Make sure all your contact info is easy to find. On LinkedIn, hit that “Contact” section and make sure everything is filled out—email, website, phone number, you name it. Same goes for Facebook and Instagram. Don’t make people jump through hoops to connect with you. The easier it is, the more business you’ll get!
3. Your Personal Profile is a Ghost Town
“I only use my personal Facebook for friends and family,” you say. Cool, but if I check out your profile and have zero clue what you do, you’re missing an opportunity! Your personal profile can totally be a sneak peek into your business world without losing that personal touch.
What to Do:
Use your personal profile to give subtle (or not-so-subtle!) hints about your business. Add a fun description of what you do in the “About” section, and make sure your business page is linked correctly. You want someone who’s checking you out for the first time to instantly know what you’re about.
4. Oops, Wrong Link!
One of the biggest mistakes I see is broken links or—gasp!—the wrong links entirely. Maybe you tried to link your Facebook profile to your business page but accidentally sent people to a random “Entrepreneur” page instead.
What to Do:
Check, double-check, and triple-check your links! Make sure they go exactly where you want them to. If you’ve got a Facebook business page, link it correctly from your personal profile. No more sending potential clients into the social media wilderness!
5. Instagram Links: More Than One!
Okay, Instagram only lets you have one link in your bio. Not ideal, right? But don’t worry, there’s a way around it, and no, it doesn’t involve social media magic.
What to Do:
Use tools like Linktree (or something similar) that let you have multiple links under one. That way, you can send people to your website, your booking page, your latest blog post, and whatever else you want to show off. One link, infinite possibilities!
6. LinkedIn Needs Some Love
LinkedIn is like the suit-and-tie version of social media, and yet, so many people ignore it! If you’re not using LinkedIn’s newsletter feature or filling out your profile to the max, you’re definitely leaving business on the table.
What to Do:
Start a LinkedIn newsletter. Seriously, it’s a great way to stay in front of your connections and keep them updated on what you’re doing. And don’t forget to load up your profile with all your details. The more complete it is, the easier it is for people to do business with you!
7. Link to Everything!
If you’ve got multiple websites or landing pages, don’t be shy about linking them all. The more ways people can find you, the better!
What to Do:
Got an event page? A booking link? A main website? Put them everywhere! Use URLs that are easy to remember and redirect them to the right pages. Make it super simple for people to get to exactly where they need to be—whether it’s booking a call or signing up for your next event.
Social media is a treasure chest of potential clients, but you’ve got to make it easy for them to find you! Fix these little details, and you’ll stop losing out on business. I promise, making these small changes can lead to BIG results.
And hey, if you’re feeling overwhelmed or need help, I’ve got workshops, coaching sessions, and tons of tips to get your social media sparkling. Let’s get your business in front of more people, shall we?
Here’s a few places you can join me in the upcoming months!
1. November 15, 2024 all day (in Mesa, AZ)
The Empower & Elevate Conference is happening again, it’s twice a year and I fly out to attend, vendor and speak each time because it’s THAT worth it! Get your tickets and join me there for a full day of inspiration, education and connection.
2. November 9, 2024 (9-11am PST) – Coffee Connect
Monthly Coffee Connects: 2nd Saturday from 9:00am-11:00am (Locations Vary around the greater area and are held typically at women-owned businesses.): These are casual get togethers with minimal agenda of introductions, sharing what everyone does and how to best connect each other. No fee, buy your own food/drink. Come as you are, bring friends and connect with other women. November Coffee Location: Shady Coffee & Tea, 325 Douglas Blvd, Roseville, CA 95678. REGISTER HERE!
3. November 22, 2024 (4th Friday from 10am-12pm PST) – Monthly Brunch & Business Connection Meetings
Arrive by 9:45 to connect with members and plan to connect afterwards too… held at the Oak Leaf Cafe, 5540 Douglas Blvd STE 110, Granite Bay, CA 95746 (In the Peet’s Coffee Shopping Center, so it’s easy for those coming from Hwy 50 or 80). No fee to attend as a member or guest (one time only), but please support our venue by buying your own breakfast/lunch and drink. Menu items range from $16-20 + drink, + tax and gratuity. SIGN UP HERE!
4. January 28-30, 2025
The Business Reimagined Conference is happening again end of January and you’re invited to come IN PERSON to network, learn and take your business to the next level. Panelist spots and sponsorships still available plus TICKETS ARE JUST $77 right now on Early Bird! Reserve your seat today so you can start the year off with a bang.
I know how to show you how to tweak what you’re doing to get really BIG RESULTS in the next year! Book a 1on1 clarity session with me here now! Here’s to creating and enjoying a life full of lots of Love & Money!
Katrina Sawa, The Jumpstart Your Biz Coach
“Thanks to Katrina’s Jumpstart Your Marketing tools and training I now know what to do to get started in my business.”
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