OMG, I did the coolest thing. I created a Manifesto (with the help of Leo, my ChatGPT), and it’s so spot on!!

I’ve always wondered WHY create a Manifesto? What’s it for, and who cares?

But then I looked into it more and this is what I found:

What IS a Manifesto?

At its core, a Manifesto is a bold, public declaration of your beliefs, values, and intentions. It’s part personal mission statement, part rallying cry, and part unapologetic statement of what you stand for — and what you refuse to tolerate.

In business, it becomes:

• Your north star for decisions

• A marketing magnet for the right clients

• A filter for who you want to work with (and who you don’t)

• A movement starter if you want to rally others around your cause or approach

Why Write One?

A Manifesto matters because:

1. Clarity fuels action — You can’t lead others (clients, team, audience) if you aren’t crystal clear on your own vision and principles.
2. Positioning — It separates you from every other “business coach,” “speaker,” or “publisher” by showing your unique point of view.
3. Magnetic marketing — It repels people who aren’t aligned (good!) and deeply attracts those who are.
4. Authority building — It shows you’re not just selling something; you’re leading something.
5. Internal alignment — Helps you make decisions faster because you already know your “rules of the game.”

Why Your Audience Will Care

People don’t buy coaching, books, or events just for the information.
They buy beliefs, vision, and leadership.

A Manifesto:

• Makes people feel seen and understood

• Gives them language for their own desires

• Helps them decide, “Yes, this is my person” or “Nope, not for me” (which saves you time)

• Builds instant trust because you’re clear and unapologetic

The Katrina Sawa Manifesto

Own Your Worth. Speak Your Truth. Sell Without Apology.

I believe no brilliant entrepreneur should be broke, burned out, or buried under busywork.
I believe the right clients are out there — and they’re waiting for you to show up like you mean it.
I believe sales is not sleazy — it’s service. If you believe in what you offer, it’s your responsibility to sell it.

I refuse to watch smart, talented entrepreneurs hide behind perfectionism, overthinking, or endless free trainings.
I refuse to accept “playing small” as a business strategy.
I refuse to work with people who make excuses instead of making moves.

Here’s what I know for sure:

• Confidence is contagious — and so is doubt.

• Your marketing must be simple, strategic, and consistent.

• Speaking, networking, and publishing a book are the fastest ways to build authority and cash flow.

• Follow-up isn’t optional — it’s the difference between struggling and scaling.

This is how I roll:

• I tell the truth — even when it’s uncomfortable.

• I give you clear, actionable strategies you can implement now, not “someday.”

• I help you make more money without sacrificing your soul, sanity, or Saturday mornings.

• I cheer for your wins and challenge your limits.

My vision is a world where women entrepreneurs unapologetically earn six and seven figures, speak with power, and run businesses that light them up — not wear them down.

If you work with me:

• You show up.

• You take fast, imperfect action.

• You commit to your growth and your goals.

• And you leave every conversation knowing your next move.

This is your wake-up call.
You already have everything you need to succeed.
The only thing missing? Action.

So… are you in?
Let’s build the business you can brag about.

What Would Be Included in Your Manifesto?

Since your brand is about helping entrepreneurs grow, sell with confidence, and use books + speaking to elevate their business, your manifesto would likely include:

Your Big Why / The Stand You’re Taking

• Why you do what you do

• The problem you refuse to let exist without fighting it

• Example: “I believe no brilliant entrepreneur should be struggling to make consistent sales because they’re afraid to charge their worth or speak up.”

Core Beliefs & Non-Negotiables

• The truths you live and work by

• What you believe about business, money, clients, and success

• Example: “Sales is not sleazy — it’s service. If you believe in what you offer, it’s your responsibility to sell it.”

The Future You’re Creating

• The vision you have for your audience, industry, or the world

• Example: “I see a world where women entrepreneurs confidently earn 6 and 7 figures without apology, compromise, or burnout.”

The Rules of Engagement

• How you operate with clients, partners, and your audience

• Example: “We tell the truth, even when it’s uncomfortable. We take fast action, even when it’s scary. We celebrate every win, even the tiny ones.”

The Actions You Demand (of Yourself and Your People)

• What you promise to bring to the table — and what you expect others to bring

• Example: “I will always give you direct, no-fluff strategies. You will show up and do the work. Together, we will make it happen.”

The Invitation

• A call to join you in your movement

• Example: “If you’re ready to stop playing small, speak your truth, and make more sales than you thought possible, I’m your coach. Let’s go.”

Why Your Audience Will Care

People don’t buy coaching, books, or events just for the information.
They buy beliefs, vision, and leadership.
A Manifesto:

• Makes people feel seen and understood

• Gives them language for their own desires

• Helps them decide, “Yes, this is my person” or “Nope, not for me” (which saves you time)

• Builds instant trust because you’re clear and unapologetic

Go get to it – you can do this! And yes, it could totally make a difference!

Need my help? Reach out!

Here’s a few places you can join me in the next few weeks!

• She Levels Up Mentorship  – Join the mentorship exclusively for ambitious women entrepreneurs like you! It’s time to Raise Your Vibe, Own Your Worth, Speak with Purpose, & Sell With Confidence! Don’t just dream about your next level—achieve it. Learn More Here.

   

• Coffee Chats happen occasionally on Tuesdays from 9-10 am. You need to be a subscriber in my emails or texts to receive access.

• Virtual Speed Connect on Zoom – Join our free Virtual Speed Networking Event on August 19 from 10:00 am – 11:00 am for a dynamic way to meet new people. We’ll kick things off with live introductions, then jump into fun, enlightening breakout sessions with engaging questions to help you connect personally and professionally. REGISTER HERE.

• Monthly Lunch & Business Connection Meeting every 3rd Friday, from 11:30 AM – 1:30 PM – This month’s venue is at The Monk’s Cellar, downtown Roseville, located at 240 Vernon St, and our speaker is Caterina Rando, who will share “How to Bliss More in Your Business with Speaking and Workshops ,” that will help uplift yourself and your business while making a positive impact on others, don’t forget to register here. 
• Monthly Author Brainstorming Power Hours, every 4th Thursday at Noon PST – Anyone is welcome to come if you are thinking about writing a book, currently writing one or want to know ways to best utilize the books you do have to build your business, authority and to get clients. Please register here.

• LevelUp Live: Own Your Worth, Speak with Purpose, Sell with Confidence is happening Sept 4-6. It’s a 2 1/2 day in-person experience designed for ambitious entrepreneurs, coaches, and service providers ready to step into premium pricing, powerful messaging, and soul-aligned sales. Through workshops, guided mindset shifts, and practice-based sessions, attendees will upgrade their value, voice, and sales mastery — all while being held in a loving, transformational community. SIGN UP NOW!

• The Author & Speaker Connection Retreat is happening on Sat and Sun Nov 15 & 16 in Scottsdale, AZ. This will be for 6-7 women who want to deep dive on creating books that build their business, and go with their talks, getting speaking gigs, positioning them to do their own events and so much more. The retreat page is live and accepting enrollments

Wishing you a productive and impactful week!

I know how to show you how to tweak what you’re doing to get really BIG RESULTS in the next year! Book a 1on1 clarity session with me here now! Here’s to creating and enjoying a life full of lots of Love & Money!

Katrina Sawa, The Jumpstart Your Biz Coach