How Love Impacts Your Business & Life

Happy February! Let’s Talk About Love (and Business)

It’s the month of love, of red hearts everywhere (which I adore, by the way), and, yes, the perfect time for a heart-to-heart about something most entrepreneurs forget: the actual, life-changing power of love. Not just in your personal life, but in your business, too. 

Now, I know some of you might be thinking, “Katrina, what does love have to do with landing more clients, hitting consistent $10K months, or building a high-impact business?” Stick with me, because after over two decades of helping women entrepreneurs grow bold, profitable businesses, and living my own story of love, heartbreak, reinvention, and success, I can tell you, love is the foundation. 

In this blog, I’m sharing highlights from my signature book, Love Yourself Successful: A Woman’s Step-by-Step Guide to Finally Taking Charge of Your Life and Designing the Business of Your Dreams, plus a few raw stories from my own love journey (what worked and what didn’t). If you’ve ever struggled with overwhelm, felt “stuck” in a job, by toxic people, or wondered if it’s “selfish” to want work and a relationship you love, this is for you.

Let’s make this February the month you fall in love with your business, your relationships, and most importantly, yourself.

Love is a Business Strategy: Why Heart Matters in Hustle

I’ve coached hundreds of business owners, and here’s what I see over and over: If you’re chasing someone else’s dream, neglecting yourself, or tolerating relationships (business or personal) that drain you, you will never reach your full potential. Period.

Love is the secret ingredient that:

• Fuels your growth and confidence 
• Attracts better clients and opportunities 
• Makes you more resilient when things get hard (and they will) 
• Gives you the clarity to design not just any business, but a business that makes you happy and wealthy

In short? If you want sales, systems, and sanity, you have to bring love into the equation.

The Four Types of Love That Propel Your Life (and Your Business)

In Love Yourself Successful, I break it down into four essential types of love. Let’s unpack them, with a dash of real talk:

1. Love for Self: You Can’t Pour from an Empty Cup 

You have to put your oxygen mask on first, yes, especially if you have a family, team, or clients relying on you.

Here’s what that looks like for me:

• Prioritizing sleep, healthy food, time with my family and friends 
• Carving out time for joy, a walk with my dog, catching up with girlfriends, and a solo glass of wine after a long launch week
• Saying “no” to things (and people) that deplete me

Too many women believe self-care is selfish or that they have to “earn” rest. Let’s be real: you can’t serve your clients or loved ones if you’re depleted. Loving yourself is the foundation for every other kind of love and success.

2. Love for What You’re Doing: Stop Settling for “Meh”

Let’s get direct. If you hate your job (or the business you’ve built), no amount of mindset work or marketing hacks is going to fix it.

You must love what you do. Does that mean every single day is rainbows? No. But it means you’re in a career, business, or practice that lights you up more often than it drains you. If your work is a constant struggle, maybe it’s time for a leap, start the business you secretly dream about or pivot to an offer that truly energizes you.

If you’re feeling stuck or scared? Trust me, I’ve been there. Don’t let fear stop you from stepping out in faith. Life’s too short for “meh.”

3. Love in Your Environment: Protect Your Energy (and Your Dreams)

This one’s huge, especially for entrepreneurs. Your environment is everyone and everything that fills your day. Toxic relationships, “well-meaning” friends who undermine your confidence, clients who never pay on time, or even negative Facebook groups, it adds up.

You need to guard your entrepreneurial energy. Create a bubble of love and encouragement. Limit time with chronic complainers and energy vampires, even if they’re family or old friends. Find people who will cheer you on and actually support your dreams.

When you’re surrounded by negativity, it festers in your motivation, your mindset, and, yes, your money.

4. Love with a Significant Other: Choose (and Be) a Good Partner

Let’s go there. I don’t care if you want to love a man, a woman, or anyone in between; I just want you to be madly in love and loved well back. You deserve to wake up feeling cherished, seen, and supported.

It breaks my heart to see smart, driven women settling for less, staying in unfulfilling marriages or relationships because “it’s easier for the kids” or because they’re scared to start over. Been there, done that. Please don’t settle. Model love and courage for your children, your friends, and most of all, yourself.

After my first marriage ended amicably, but because the love and connection had faded, I threw myself into the wild world of online dating. It was a hot mess (I’ll spare you the worst stories!), but here’s what worked: I set clear intentions, took action, and didn’t give up. Eventually, after a lot of trial and error, two relationship workshops, and a bucket-load of faith, I met my amazing husband, Jason. If I can do it, so can you.

From Settling… to Love (and Business) That Lights Me Up

Real talk: I spent eight and a half years in my first marriage to a genuinely nice guy. We got along, we had a dog and a cat, but the spark and intimacy faded. I knew deep down I was meant for more, not just in love, but in life.

Leaving was tough. Scary. But absolutely necessary. And after some time solo, a LOT of awkward coffee dates, and more than a few “what was I thinking?” moments online, I met the right person for me. Now my husband and I have a blended family and a business I adore, and I get to model REAL love for my stepdaughter.

I’m sharing this because I know some of you reading are staying too long, at a job, with a partner, or even in a business model, out of fear. Please, don’t. The grass can absolutely be greener, but only if you leap and put in the work.

Action Steps for More Love (and Success!)

You know I’m not about fluffy, abstract “just love yourself” advice. Here’s what works:

• Don’t settle for negativity, toxic people, or “just okay” jobs/relationships.
• Take action. Whether you want clients, money, or love, put yourself out there. Set intentions and follow through.
• Be efficient: Online dating? Don’t waste hours texting, move to a call or meet-up and see if there’s a vibe. Business networking? Tell people what you actually want (referrals, introductions, etc).
• Consistently work on your goals: Schedule time for marketing and online dating (if you’re looking). Put as much drive into finding love as you’d put into a launch!
• Ask for help: If you need support, whether for your business, your confidence, or your love life, reach out. That’s what I’m here for.

Let This Be the Month You Say “YES” to More Love

Here’s my February challenge: Pick one area, yourself, your work, your environment, or your relationship, and commit to generating more love there this month. I promise you, your business (and joy) will grow.

If you need a roadmap, grab a copy of Love Yourself Successful, buy it from my websiteand I’ll sign it and send you a fun free gift!

And don’t go it alone. Whether you want to level up your business, gain more confidence, or finally find that loving partnership, I’m here. Book a call, shoot me a message, or join our community.

Let’s jumpstart more joy, more love, and more profitable results this month, and every month.

Wishing you a fabulous, love-filled February!

1. Call for Authors & Speakers – I’m looking for authors AND speakers this year for my Power of Connection book and virtual summit happening this Summer. I have a client filling a book with co-authors called, The Way She Leads. And I have openings for about 5 more clients writing solo books this year. Will you be one of these best-selling authors? 

2. PolkaDot Powerhouse Events – If you’re looking for more connection, sisterhood, support, and community with other positive-minded women, then I would invite you to check out what we’re doing at Polka Dot Placer County! Learn more about our upcoming events and get on the email invite list here. (P.S. There are chapters everywhere and online if you’re not local to me, still go.)

3. She Levels Up Mentorship (Monthly Coaching Program) – If you’re ready to get coached, be seen, take aligned action, and you want real-time strategy from someone who sees the whole you (not just your funnels)… You belong here. This is for ambitious women on a mission to create a better life for themselves, their family, and those they serve. Click here to learn more.

4. Book Self-Publishing Support and Launches – these services are all 1-on-1 right now, and pricing is all “a la carte” depending on what you need. I love helping people self-publish as it’s the fastest way to get your message out there and start getting your book to work FOR YOU in your business, bringing in leads, clients, and speaking. Learn more here.

5. Speaking opportunities and Co-Author opportunities – there are many… if you want to learn more about these, book a call, please.

I know how to show you how to tweak what you’re doing to get really BIG RESULTS in the next year! Book a 1on1 clarity session with me here now! Here’s to creating and enjoying a life full of lots of Love & Money!

Katrina Sawa, The Jumpstart Your Biz Coach

I know how to show you how to tweak what you’re doing to get really BIG RESULTS in the next year! Book a 1on1 clarity session with me here now! Here’s to creating and enjoying a life full of lots of Love & Money!

Katrina Sawa, The Jumpstart Your Biz Coach