You DON'T Have to Master AI

Let’s talk about the elephant in the room: AI.

If you’re anything like most business owners right now, you’re probably drowning in ads telling you that AI is the next big thing. That if you don’t jump on board RIGHT NOW, you’ll be left in the dust. That you need to take this course, download that framework, master these tools… or else.

The FOMO is real, my friend.

Permission to Take Baby Steps

Here’s what I want you to know: You don’t need a master’s degree in AI.

Read that again. Let it sink in.

I’m in marketing. I do business coaching. If anyone “should” be all-in on AI, it’s probably me, right? So here’s my confession: I recently invested $12,000 in a mastermind to learn this stuff. And you know what I discovered after months of intensive learning?

The more I learned, the more overwhelming it became. Every call was another “you need to do THIS before you can do THAT.” It was a never-ending spiral of prerequisites, tools, and strategies.

So I made a decision: I’m taking one step at a time. And I’m only focusing on what actually moves the needle.

What Actually Matters

Here’s the truth about AI that nobody’s telling you: you don’t need to learn everything. You need to learn the things that will directly impact your revenue and your clients.

For me, that means:

Speaking and presentations – I’ve created frameworks for developing speaking topics, graphics, and materials that I actually use in real presentations, webinars, and client sessions.

Client-facing tools – I’ve built custom GPTs that simplify processes for both my clients and me. These aren’t fancy party tricks; they’re practical tools we use every single day.

Revenue-generating activities – Every AI implementation I focus on ties directly back to making money, getting clients, or increasing engagement.

That’s it. No fluff. No keeping up with every shiny new tool that launches.

The Mistake Everyone’s Making

Want to know the biggest mistake I see people making with AI right now?

Spreading themselves too thin.

Buying a $47 download here. Investing in a $397 course there. Signing up for a $3,000 certification program. Before you know it, you’ve spent thousands of dollars and countless hours, but you haven’t actually implemented anything that moves your business forward.

Sound familiar?

A Different Approach

I’m not here to sell you another course that promises to teach you “everything about AI.” (Honestly, I’m not a fan of those massive courses that take forever to complete anyway.)

What I am here to do is show you exactly what you need to know to dip your toe into AI without drowning in information overload. To help you streamline your systems. To use AI as what it really is: a power source that amplifies your very human business.

Because here’s the thing, everything is more human than ever these days. AI isn’t here to replace the human element; it’s here to enhance it. To give you back time. To help you do the things that matter most, better and faster.

The Bottom Line

You can stay focused on what matters. You can learn AI in bite-sized pieces that actually serve your business. You can stop feeling guilty about not having “mastered” every new tool that comes out.

Give yourself permission to take baby steps. Choose one area where AI could genuinely help your business. Learn it. Implement it. See results. Then move on to the next thing.

That’s how you win with AI, not by knowing everything, but by strategically implementing the right things at the right time

1. She Levels Up Mentorship – this is the women-only group of highly motivated women that I truly want to work with. You can be at any level in your business and work in any industry. Right now I’ve got a special going on – when you join She Levels Up in January, you can get $200 OFF every single month you remain active!! That’s me in your hip pocket for just $97/month!! Coupon code is 200OFF. Check out how this mentorship works now before you miss out.

2. Live Workshops & Conference – in-person events are my favorite thing. I’ll be doing some in-person, and some virtual, some free, some paid, and some that offer speaking opportunities too by the way, so stay tuned. These will be for business, marketing, and sales, and author or speaking topics.

3. 1-on-1 Coaching & Consulting – The other day, someone who’s known me for a while said she was looking for a consultant. I thought, “Well, that’s me, I can help,” but she thinks of me just as a coach. I personally DO BOTH in all of my coaching… some people will argue that they are different. Not me, to me, it CAN be the same, and that’s what I provide. FYI.

4. Book Self-Publishing Support and Launches – these services are all 1-on-1 right now, and pricing is all “a la carte” depending on what you need. I love helping people self-publish as it’s the fastest way to get your message out there and start getting your book to work FOR YOU in your business, bringing in leads, clients, and speaking.

5. Speaking opportunities and Co-Author opportunities – there are many… if you want to learn more about these, book a call, please.

Let’s make this YOUR BEST YEAR ever!

I know how to show you how to tweak what you’re doing to get really BIG RESULTS in the next year! Book a 1on1 clarity session with me here now! Here’s to creating and enjoying a life full of lots of Love & Money!

Katrina Sawa, The Jumpstart Your Biz Coach

Click Here to Take the Jumpstart Your Biz Quiz

“In four short months, I went from a panic state of, ‘I’m not working!’ to effectively running my own business and generating nearly $5,000 in just one month!”

Jody Jones

RN and CEO of Balance with Dr. Jody

“I published my first book, and I am on my way to a 6+ figure business, and this would not have been possible without Katrina Sawa and her mastermind!”

Michele Mariscal, PhD

EnergyM