From: Meeting Summary with AI Companion <no-reply@zoom.us>
Subject: Meeting Summary for Katrina Sawa, JumpstartYourBizNow.com & JumpstartPublishing.net's Personal Meeting Room
Date: March 3, 2025 at 12:07:20 PM PST
To: katrina@jumpstartyourbiznow.com

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Meeting summary for Katrina Sawa, JumpstartYourBizNow.com & JumpstartPublishing.net's Personal Meeting Room (03/03/2025) 	

Quick recap 		

The meeting covered various aspects of email marketing strategies, including challenges with spam filters and deliverability, as well as the idea of running a contest to gather more contacts. Participants discussed the setup and pricing of a new service, transitions between different marketing platforms, and strategies for selling products at events. The group also explored the concept of a mastermind group and the importance of networking, while touching on personal matters and upcoming plans. 		

Next steps 		

• Anne to send out email newsletter by Wednesday 		
• Anne to review mastermind information and consider joining 		
• Katrina to confirm 5 people for the mastermind and schedule meetings 		
• Denise to send an email to her list about the Google Business Profile topic 		
• Denise to continue calling through her database, starting with past clients and those who booked sales calls but didn't buy 		
• Katrina to write a review for Anne on Google Business Profile 		
• Anne to write reviews for Katrina on Google Business Profile and LinkedIn 		

Summary 		

Email Marketing Strategies and Challenges 		
Katrina and Dr. discussed their respective email marketing strategies and challenges. Katrina expressed her frustration with email blocklists and the need for more creative wording to avoid spam filters. Dr. shared his approach of using fewer graphics and limiting links in emails, drawing from Google and Yahoo's guidelines. They also talked about the importance of calling past clients and those who didn't purchase after a sales call, with Dr. planning to start with past clients and then expand to others. They agreed on the need to double-check email deliverability and the importance of keeping email content engaging. 		

Running a Contest for Business 		
In the meeting, Katrina and Dr. discussed the idea of running a contest to promote their business and gather more contacts. Dr. suggested that having a book on hand could be used to run a contest, where participants enter to win a free copy and provide their contact information. They agreed that this method could be effective in gaining more addresses and phone numbers. Dr. also shared that she has a book from her previous coaching business that could be used for this purpose. Towards the end, they had a casual conversation about their plans and experiences, including Katrina's plans to join a conference in Arizona. 		

Service Setup and Pricing Discussion 		
Katrina, Anne, and Dr. discussed the setup and pricing of a new service. Dr. is partnering with an agency to offer a full-service platform, including website creation, automation, and onboarding. The service will be sold in different levels, with the highest level including an AI conversation bot. Dr. is considering whether to charge a setup fee or include it in the monthly payment. Katrina suggested selling the service as a yearly package with monthly payments, and Dr. agreed this could be a good idea. The team also discussed the potential for a discount for paying the setup fee upfront. 		

Transition to Go High Level Discussed 		
In the meeting, Anne and Katrina discussed Anne's transition from Kartra to Go High Level for her business. Anne appreciated the customization options in the new system. Katrina shared her experience with Kartra, highlighting some difficulties she faced, such as the lack of clear notifications and the inability to easily find survey responses. Anne expressed her intention to send a new email newsletter and was considering a marketing push for the "Empower and Elevate" campaign. The team agreed to continue supporting each other in their respective projects. 		

Swag Bag Strategy Discussion 		
Anne was advised to focus on selling her Marketing club flyers and snacks to attendees of an event, instead of donating to a specific group. She was suggested to staple her business card to the snack, along with a QR code for a free download. Katrina also suggested not to pack the swag bags too much as attendees would look through them the next day or week later. 		

Email Marketing Strategies and Optimal Frequency 		
Anne and Katrina discuss email marketing strategies. They agree that shorter, more frequent emails are better than longer, less frequent ones. Anne shares her plan to write about the importance of Google Business Profiles for small businesses. Katrina emphasizes the need for weekly emails, suggesting that Anne plan out her next four topics. They discuss examples from other email marketers, noting the trend towards simpler, text-based emails with fewer images. Katrina advises Anne to follow up emails with phone calls to ensure recipients see the content. 		

Compliments and Mastermind Group Discussion 		
Katrina, Anne, and Dr. discussed the importance of giving and receiving compliments, with Anne suggesting that writing reviews for others can lead to more reviews for oneself. They also discussed the concept of a mastermind group, with Katrina planning to start one in April, targeting more experienced business owners. The group also touched on the idea of attending conferences for women, with Katrina suggesting the Texas Conference for Women. The conversation ended with Katrina offering to help Dr. with any further needs and Anne expressing interest in attending a small business owners' conference. 		

Mastermind Group Benefits Discussed 		
Katrina discusses the mastermind group with Anne, explaining that it's designed to help participants make better business decisions, increase productivity, and scale their operations. Anne expresses interest but is unsure about taking on another commitment. They also touch on personal matters, including caring for aging parents and upcoming surgeries. Katrina reminds Anne about sending out an email and confirms that the mastermind group is forming. The conversation concludes with Anne agreeing to review the mastermind information and expressing interest in joining. 		

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