13:07:02 I love that little AI companion thing.
13:07:06 And that's on too. Okay.
13:07:09 All About Tech websites.
13:07:12 outsourcing and delegating. That's like more of the training that we want to cover
13:07:16 But I'm happy to weave in conversation about any of the tactics and strategies that we talked about previously.
13:07:23 any of the marketing, any marketing
13:07:27 of the what are you selling? Because again, if you're still struggling with what you're selling and how much it's for and who it's for and why they should care.
13:07:35 then a lot of this stuff is not going to like flow well so
13:07:39 Is there anybody here that is still struggling with
13:07:43 what you want to sell moving forward, knowing that we're trying to
13:07:47 maybe do less.
13:07:51 Think about your lifestyle desires, right? How do you really want to work so
13:07:56 Any questions? Hi, Trish.
13:07:58 Hi, Elaine. Any questions or thoughts around that? Are you pretty clear that you have like
13:08:04 three, four, five offerings or something, not too, too many
13:08:08 your main things, two or three things
13:08:12 Yeah. Okay. No questions there.
13:08:14 All right. Then as far as who it's for, everybody has a good idea of the target audience, right?
13:08:20 So you don't have to worry and you know what they want and the wording and all the right messaging perhaps.
13:08:28 If not, we can talk about that.
13:08:30 Because that's important if your message isn't landing, they're not seeing it, they're not paying attention, they're not going to take action.
13:08:37 And then it's, okay, where do I find more of these people? That's marketing, right? And so where are we finding more of these people? We talked about a lot of different
13:08:46 marketing strategies last week, last week.
13:08:49 And the week before, we can keep talking about that. The goal is not necessarily to be in
13:08:55 72 places or to be doing, you know, 42 things is to be doing four or five things really, really well
13:09:03 In your marketing. We talked a lot about
13:09:05 I see your hand. Elaine, you can unmute.
13:09:07 I talked a lot about lead gen and follow-up was huge because a lot of people just don't do enough follow up so
13:09:15 What was your question around that, Elaine?
13:09:17 I was just going to, I wanted your opinion
13:09:22 So I, you know, for years I've been sort of known as the video queen. I was live video and then I was short form video
13:09:28 And now I'm wanting to go
13:09:32 deeper into signature talks.
13:09:36 but also still do video with people. So do you think it's
13:09:41 Do I need to, I guess…
13:09:44 Can I just start talking more about signature talks or do i need to say
13:09:48 Yes, I'm still doing video.
13:09:52 Do people care
13:09:54 I guess.
13:09:55 Well, signature toxin and video go hand in hand, I think. So…
13:09:59 Great.
13:10:00 I don't know you can just
13:10:01 So it's okay to still talk about video but be like
13:10:04 I mean, I say I work on help people with their business and their books so
13:10:09 Okay.
13:10:09 So you should just say
13:10:14 Yeah.
13:10:13 Right.
13:10:10 That was my question. Why does it have to be or? Unless you don't want to continue to do the video.
13:10:16 Yes. No, I'm…
13:10:18 You have to.
13:10:17 I'm happy to do it, but okay. Yeah, it doesn't have to be or.
13:10:22 Okay. Thank you.
13:10:22 Yeah.
13:10:23 Because it could be multiple streams of income for you, depending on where that takes you.
13:10:28 Right. Okay. Thank you.
13:10:30 I mean, some people come to me just for the books some people come to me
13:10:33 Because their business is not thriving and they need to make more money.
13:10:36 Some people come to me for a website. I mean, all the different things and then
13:10:41 Once they get in, then they see all the other stuff too. So it is good to
13:10:47 have like three, you know, top three things backs or something that people would come to you for.
13:10:54 Okay.
13:10:54 But make it known on the very top of your website. We're talking about websites, right? So all of you might want to pull up your websites.
13:11:00 maybe even log in if you know how to change your website, because then we can go and look at them.
13:11:05 And pull up like a tab, put everything else, minimize everything else
13:11:10 of your website, pull up your top social sites.
13:11:15 And maybe even your CRM or database thing too. So we can look at that. Yeah, Trish.
13:11:20 I have a question on that because i
13:11:24 I am a professional residential organizer. I don't offer classes. I offer just like help inside the home.
13:11:33 So my challenge has always been
13:11:36 what to offer. So when I give a speech, my call to action is always a 30 minute call if they like to chat about getting tips and tricks or if they'd like to do it as a test run to work with me.
13:11:46 And the other thing that I do in my business is that we offer packages of
13:11:51 Four is the basic, 24, no, four, 12, 24, and 40 hours. That's pretty much it.
13:11:58 I do share different things in my signature talk depending on who the audience is. So I'll tweak a few things.
13:12:03 But other than that, I had my website built by
13:12:08 someone during COVID and
13:12:12 I'm not a social media, a happy social media user. I use it because I know I
13:12:18 could get business from it, but most of my business is from networking so
13:12:21 that's where I struggle with continuing to do more on the social media aspect.
13:12:27 Because I do better in person if that makes sense
13:12:29 People don't need to do a lot of social media okay so
13:12:31 I hate it, honestly.
13:12:35 So there's that.
13:12:34 professional organizer clients.
13:12:37 tour in LA and one was in the Bay Area.
13:12:41 And like, they didn't like to do a lot of website and social stuff either.
13:12:45 They're very much the same. And they were just active in their local community and then they started getting lots of referrals and repeat customers or long-term clients. They get a lot of
13:12:55 Yes.
13:12:55 Some of them get lots of long-term clients, like they go in every week and help the same person
13:13:01 do bills and all the
13:13:01 Yeah, like chronically disorganized. Yeah.
13:13:05 Okay.
13:13:03 Right. So if that's you, I mean, I would focus on as far as marketing goes, I would focus on
13:13:10 nurturing everybody who knows you. Everybody who knows you.
13:13:16 Excuse me.
13:13:18 So your database marketing, especially the local and then
13:13:24 And then all the circles
13:13:25 that you belong to.
13:13:28 Okay.
13:13:29 highly, highly focused on referral marketing.
13:13:33 So especially those repeat clients, what can you do
13:13:37 for them if they if they bring a friend.
13:13:40 Right. Focus on incentives.
13:13:43 for those people to bring referrals.
13:13:47 As far as
13:13:50 I mean, if it's just, it could be also that um
13:13:55 I mean, do you spend money on other local advertising
13:13:59 we'd have to look at that, right?
13:14:02 Some.
13:14:00 And I am happy to look at some of that if you're being
13:14:04 courted, so to speak, by some local advertisers, let me know and let me see what you're looking at because I come from the advertising world. So I could tell you this is not worth it. This is worth it. This is not worth it.
13:14:16 This is worth it, right? So as far as you're concerned.
13:14:20 there are some things that you might want to be visible in.
13:14:23 could be community calendars, though. It could be parks and recs district that let you put something on their board
13:14:30 You know, it could be there's lots of local stuff. I'm a huge local marketer. That's where I started.
13:14:36 So it could be coffee shops and park and rec districts and other business professionals.
13:14:43 It could be that you come in and do an event with some local people
13:14:48 who have other local clients and customers
13:14:51 and you come in and do like a little workshop to teach some people stuff and then
13:14:56 that's how you get leads and clients that are local.
13:14:59 Okay, that sounds good.
13:14:59 is somebody brick and mortar will partner with you, someone that you know that has a brick and mortar or retail store.
13:15:06 They want to have more visibility to their location. You want to have more visibility in general locally, but you don't have a place. So you partner together and that kind of marketing.
13:15:17 You spend a few bucks on some refreshments and
13:15:20 you both market it and you get…
13:15:22 in front of each other's audiences. So that could be huge for you.
13:15:24 I like that.
13:15:27 Yeah.
13:15:27 Yeah, I'm going to an event tomorrow night where a lot of the women, it's basically called
13:15:31 golden women in business in gold in colorado
13:15:34 Perfect.
13:15:33 And quite a few of them have coffee shops and different things. So that'll be good. I can have a focus to talk to them about
13:15:38 start looking at all the people who own a business locally who you say every month I'm looking for a different business who wants to partner with me to do little pop-up events kind of thing.
13:15:49 That is where I would spend my time, just all local. None of this online stuff really matters now.
13:15:53 Okay.
13:16:02 Okay.
13:15:54 There's some online groups like I'm in a Roseville Chamber of Commerce for my local area. So I go into that group and Facebook and I'll do some stuff in there. So make sure you're nurturing
13:16:05 the local groups that might be in social media.
13:16:08 Still make sure your profile has up-to-date pictures and
13:16:12 a post here and there, right? So they know you're not, oh, nothing since 2010. Oh, she's not on here, right?
13:16:20 So there are some people like that, that they'll have a profile and then they haven't had anything on there for like 10 years. And you're like, okay, clearly this is not the place to find this person.
13:16:28 Right.
13:16:28 And Trish, to me, you could also, this is like where you say, this is what everybody makes mistakes. Everybody says I'm going to get organized in January. We all know resolutions don't work.
13:16:39 So I think you could talk about like why working with you makes it different because you set up systems or blah, blah, blah, blah, blah, all the things.
13:16:46 So you could talk about, we all know what's coming
13:16:51 in january and we all know it doesn't work, but we still do it.
13:16:56 Yeah.
13:16:57 Yeah.
13:16:55 And then you could, you know, you can make it fun and funny and
13:17:00 And that could be a great way to get people to come out too.
13:17:04 I like that. Cool. Thank you. That'll be fun to chat about.
13:17:07 you can always talk.
13:17:07 I would suggest you um
13:17:09 See if you can find some
13:17:11 consignment shops or the pop-up sales in your area
13:17:15 Because everybody that is everybody
13:17:17 selling at those things needs help clearing out their stuff.
13:17:22 Yes.
13:17:22 Oh, good point.
13:17:23 you know at one of my sales, I tried to get a lady to come in and have a
13:17:28 have a booth and talk to people but um
13:17:31 you know, if you worked with those people
13:17:34 collaborated, you may be able to get on their email list because they need help
13:17:39 the month or two before the sale to start clearing their stuff out.
13:17:43 Oh yeah, that's brilliant. Thank you.
13:17:47 Yeah, same thing goes for any network marketers that sell a bunch of stuff like cabi
13:17:51 Something like that.
13:17:54 Okay.
13:17:54 Yeah, cool.
13:17:56 All right. Hi, Anne.
13:17:57 Thank you.
13:17:58 Okay, we're just doing like a little recap to see if anybody needs help with some of the things we talked about.
13:18:06 what you're selling pricing you were going to raise your rate from 57 to 97 on your membership. Did you do that?
13:18:12 Yeah, good. Awesome.
13:18:15 And then making sure we have the right messaging and then
13:18:20 anything to do with the marketing. So Trisha had a question about marketing. And so we're going to talk about website stuff.
13:18:27 We're going to look at people's websites. So pull up your website, pull up socials that you're active on. You don't have to pull up all the ones you're not.
13:18:34 But the ones you really want to be active on, maybe even your CRM,
13:18:39 Anybody have any questions before we dive into some of this stuff? Because I want, while we're talking, I want you to be looking at your stuff.
13:18:45 And seeing where you can make improvements and seeing where
13:18:48 click to edit as you're doing it if you can. If you can click to edit since while we're here
13:18:53 And if you have any questions, like, I don't know how to do this or whatever, like we're not going to have time to dive into your tech and show you how to use your tech necessarily today. I can do that on a one-on-one.
13:19:04 Denise can probably do that. And Anne might be able to do that depending on the software, right?
13:19:11 So if you already know how to use your tech
13:19:15 we definitely could make sure you're getting stuff done.
13:19:18 You can also just take notes of what you need to change and then pass it off or delegate it later.
13:19:24 But I personally think there's no better time than the present to just get it all done.
13:19:29 Okay, any other questions before we dive in with any other
13:19:33 This stuff. Okay.
13:19:35 Does everybody here have a website? I just want to check.
13:19:39 Anybody not have a website?
13:19:41 Okay, good.
13:19:44 All right. Let me just share a few things.
13:19:48 and slides and we already kind of covered some of this stuff
13:19:52 And then we'll…
13:19:54 So today we're on week five.
13:19:57 homestretch. I mean, there's three more months after this. Our next call, by the way, is January 13th.
13:20:02 So we don't have another call till January 13th. So write that down. It's from 12 to 1 Pacific time. That's
13:20:11 one o'clock start time mountain, 2 o'clock central, and three o'clock start time
13:20:17 Eastern.
13:20:19 And it's usually just an hour. So you definitely want to be on time. We're going to do, it's like quick laser coaching throughout.
13:20:25 What are you working on? Oh, let me see that.
13:20:27 Let me see what you're doing here. Same kind of thing that you're seeing me do in the Facebook group, although there's not that many
13:20:33 people posting stuff in the Facebook group, but I am commenting pretty in-depthly on what to do or I'm asking questions.
13:20:40 back.
13:20:43 So the goal is to have better systems to make more money so we can have more freedom.
13:20:48 and make bigger impacts.
13:20:50 So tech website
13:20:53 tweaking and delegating.
13:20:55 We're going to look a lot about systems and how to set up systems. It's not just techie systems, it's strategy systems too.
13:21:03 So we can talk through step by step of what you want to do.
13:21:07 These kinds of things here, this list are things that
13:21:11 Also, some of you might need to work on in order to make a smooth running consistent money making business.
13:21:18 If you know there's some lacking here, we need to put this into your order of importance so that
13:21:24 You can be working on this over the next couple months. Okay, so copywriting, like how many of you feel really confident on writing content for emails, for web pages, for posts?
13:21:36 If not, let me give you some tips on copywriting or something.
13:21:40 Please mark that down and ask questions about it.
13:21:44 And then creating funnels and effective web pages
13:21:48 I think the ones of you that are on understand the importance of a landing page that does something, makes them go here and then
13:21:56 And all that and creates autoresponders and all that.
13:22:01 I think you all understand the importance of email marketing and to do more.
13:22:07 We're going to talk about these two here. Let's see. Speaking from stage or running events. Some of you might not understand why it might be good to do that. So please ask and then we'll talk through
13:22:19 to see if or how it would work best for you to do that kind of thing and what kinds, because we were just talking to Trish about
13:22:27 not doing as much social or virtual networking because the in-person stuff is where she really wants
13:22:34 to get clients. So that's really where you want to spend your time. Whereas somebody else might be the complete opposite. Okay.
13:22:42 All right.
13:22:45 And remember, we talked about these since day one
13:22:48 Got to keep that big picture vision on top of your mind if you're going to do, it's the perfect time to do a vision board workshop. If you know anybody doing a vision board workshop
13:22:57 Or January is to
13:23:00 um and
13:23:02 Keep that mindset positive with quick money-making decisions, you guys. That's another thing that slows people down.
13:23:09 We got to stay motivated on what we want, right? Like this month
13:23:13 My chapter did a big adopt a family and we had two kids that we were buying for. So giving back, right?
13:23:19 I want to give back at least once a quarter, do more quarterly things personally. So that's in my list of things that I want to add.
13:23:29 And I can't wait till we go to Mexico
13:23:32 January 3rd. So I'm looking forward to that.
13:23:35 I don't know that we talked about this very much, but this is
13:23:39 Just one of the things that I created years ago, my three-year Live Big Entrepreneur evolution plan.
13:23:48 And regardless if you're in year one or year 10, but you feel like you're in year one because you have all this stuff to do and get into place, right?
13:23:57 This is a system that I created.
13:24:00 the way I wanted to share it today is about you and positioning you as an expert. What kind of graphic or things do you have
13:24:10 portraying the system that you might
13:24:12 offer even trish you could do something like this, right? From like the disorganized closet and kitchen to an organized kitchen and you some kind of graphics can really help show visually because
13:24:25 This day and age, people are very
13:24:29 Quick.
13:24:29 to look at your stuff. And if they have to read a lot, it's too much but a
13:24:35 quick visual or something that's more interesting
13:24:38 Like Denise, you would have a roadmap probably on your funnel if I can't imagine you
13:24:43 don't, you probably do.
13:24:45 And Elaine, you could have a roadmap. It doesn't have to be a roadmap or car oriented thing.
13:24:52 But with, you know, from
13:24:54 going from timid and resistant to the sage to being clear and conscious to owning the stage to owning it and selling from it and then
13:25:05 really repurposing all that into video and la la. And so that I see as a good flow.
13:25:11 So it just could be something to think about as far as
13:25:14 what could be a good overarching visual for representing you and what you do or your business so
13:25:22 If anybody has any thoughts or questions on that.
13:25:26 Happy to…
13:25:29 Okay. And then…
13:25:32 We've been talking that
13:25:34 I think of it in terms of a three-year process because most people who work with me work with me for three to seven years.
13:25:40 Because there's always more to do and there's always more
13:25:44 The beginning is year one here where you're here
13:25:47 I know that not hardly any of you were in year one, but sometimes you don't even have the basic business setup stuff.
13:25:55 that we need in order to be seamlessly
13:25:58 consistent with the marketing and the money making so
13:26:04 I'm just kind of re emphasizing this so you can see where the holes might be so we can focus on those over the next three months.
13:26:11 Okay, so that's what I want you to think about is like, okay, basic business setup. What does that include? It includes
13:26:18 a website. It includes a CRM, obviously a bank account and credit card
13:26:23 purchases, not invoicing, but some easier way to send a link to somebody and have them pay.
13:26:29 Easy autoresponders follow up.
13:26:33 Some basic marketing material creation. You have business cards, flyers, maybe a banner. You have some basic business stuff that can represent your business.
13:26:43 You might even have some covers for social media and some regular meme
13:26:48 templates. You might have an email template you might have
13:26:56 a basic assistant, for example, like someone who can at least help you
13:27:00 troubleshoot tech and troubleshoot tech
13:27:03 You have obviously the tools and things that are going to help you like canva
13:27:09 And, you know, Word and spreadsheets and maybe a bookkeeper as well so
13:27:14 It's that kind of stuff is basic business setup.
13:27:19 Big picture vision, clarity of offerings we've been talking about quite a bit. So hopefully you're pretty clear on that.
13:27:24 jumpstarting your marketing for fast cash. We talked about some different levels of offerings from the easy yes offer to the
13:27:33 middle of the road, like this is the thing everybody you want everybody to buy. And then you want just the premium people to go high end with you.
13:27:40 And there's some other in-between stuff.
13:27:43 that can fill in the gaps.
13:27:45 as a client, does that make sense?
13:27:49 So make sure you're you're
13:27:53 The thought here is that, you know, always be marketing, always be marketing, always be marketing.
13:27:58 And wow, that sounds salesy, I just want you to be thinking about it at all times. People don't always think to
13:28:06 Oh, I'm going to this event. I should bring flyers with me so I can put them on the display table where everybody puts flyers or I should bring a stack of cards or I should leave all that stuff in the car.
13:28:16 Or if I'm coming to a virtual event, I should make sure I have those little blurbs pre-written so I can copy and paste them with the link.
13:28:22 into the chat for the top three things that I want to share right now, right? So it's being prepared for that.
13:28:29 And or for making money or, you know, oh, and having a calendar to sign up for calls with you.
13:28:34 That's a basic business setup thing in this day and age.
13:28:39 And maybe not just having everybody text you so you have to manage all that, but maybe there's a way to capture them in some way
13:28:48 This is more of a system where you can capture contact information in a different way
13:28:52 So it's not just all in your phone and then you're overwhelmed with your phone because you have to figure out where everybody is and whose name is whose and how to sort them.
13:29:01 So that kind of stuff can really bog you down with getting more done and reaching more people.
13:29:08 Networking more than maybe you're thinking. Like last week I realized, oh, I didn't have that many polka dot meetings on my calendar. Besides my own, I hadn't gone and put any virtual ones on the calendar, really. And I'm like, oh my God.
13:29:21 What am I thinking, right? I should be putting some other virtual ones on the calendar before the end of the year.
13:29:27 So that I can meet more dots around and connect with more, not only for personal reasons, but to share my event for January, right?
13:29:36 So we sometimes get too busy and caught up or we think we're too busy.
13:29:41 I work better with things on my calendar. So if things are on my calendar personally, then
13:29:46 it's better for me. I will block in
13:29:49 walk with the dog or go to the gym or make dinner or whatever if I need to. But I personally, if it's not on my calendar, then it's sometimes
13:29:57 I get squirrely and don't do a lot of stuff.
13:29:59 So I don't know about you, but make sure you go
13:30:02 to your personality and make sure you do things accordingly.
13:30:08 Okay. And then self-care love and mindset shifts.
13:30:13 We need to be making sure we have enough time for that. Year two, again, website and technology.
13:30:19 So this is, oh, puppy dog over there. I see you, puppy.
13:30:25 Dog love.
13:30:28 Website and technology.
13:30:30 are the two biggest things that you'll probably constantly be paying attention to every week.
13:30:36 You should be in your website and on your technology every single week for the most part or somebody in your company should be.
13:30:43 All right. Delegating.
13:30:45 doubling your marketing for making more money. So how do you double your marketing? Well, if you're only doing one post a day on social media, do two or three.
13:30:54 You can do more than one post a day, right?
13:30:58 It might be that you do one or two posts a day on your socials and then you go into
13:31:04 pick three groups that are really
13:31:07 like where your target audience is or where you're going to be able to comment the most.
13:31:10 And just be in those three groups like three times a week.
13:31:13 That's a way to double your marketing in your social media is to go in there and answer questions and give tips and stuff like that.
13:31:21 Not just promote, promote, promote or drop your links but
13:31:25 actually talk to people and connect with them in there.
13:31:28 So that's one thing that that's just social media, not just all of marketing. So we talked last week about adding some direct mail, right? So how many of you thought about doing Christmas cards and already plotted something out?
13:31:41 holiday cards of some sort, yeah? Two, three of you.
13:31:45 Okay, four. Good. So, okay, what are we going to do for high, like if you can't see the bed behind me, it's like, it's a mess because I've got…
13:31:53 stacks of stuff there for sending to clients and stuff. So I'm already, usually I have a spare bedroom
13:32:00 And then that bed is where I put all my stuff out, but I don't have anything else downstairs and I am not going up and down and up and down these stairs.
13:32:08 Every day, all day for that.
13:32:11 So…
13:32:12 restructuring your business models and pricing. We've already kind of done that for those of you who need it. Some of you didn't need to do that.
13:32:20 simplify and systematize and speak.
13:32:22 So where can we speak more? We talked a little bit about the marketing to
13:32:28 As far as creating your own speaking gigs, right? And then, of course, we have to market those and get people to our own
13:32:34 webinars, masterclasses etc
13:32:37 These are the things though that are going to get
13:32:42 get you more business, get you more money coming in the door is to get more visible by speaking and doubling your marketing.
13:32:50 delegating even before you think you can afford it or need it. Because when you really need to delegate.
13:32:58 You don't have time to go find the people and train them appropriately. So you want to hire someone or at least have one or two people on hand ready to go.
13:33:07 in some format to where when you start getting busy, boom, now you can just start sending them stuff. But you have to start talking to that person so you can build relationship
13:33:17 with the people that you're going to
13:33:19 connect with okay
13:33:23 And then year number three or the next level after that
13:33:27 is up leveling your, some of you are in this stage, meaning you're up leveling your positioning your platform
13:33:34 your level of influence and expert status.
13:33:38 You're really looking at that consistent, you've already got some revenue coming in, but you really are trying to get it to
13:33:44 10,000 a month consistently or
13:33:46 14,000 a month consistently or something, right?
13:33:49 Or you've already got a couple of team members, but it's time to expand so you can really pull yourself out of some day-to-day activities.
13:33:56 And really just be the CEO of the business owner.
13:33:58 and the marketer in the face of the business. That is where some of you need to be.
13:34:04 automating a lot more market. There's always more marketing. There's always more things to add.
13:34:08 Someone will come up with something else. Oh, you should be over here now. This is where we're all over. This is where you should market. This is where people are. Oh, do I want it? First of all, do I want to go over there? Second of all, do I need to go over there? Third of all, okay, if I am going to go over there, then I have to figure out how to
13:34:23 create systems around that.
13:34:26 And restructure your business models and pricing again, perhaps every year or six months, you want to look at what you're selling.
13:34:33 And you want to consistently just keep tweaking and tweaking them to fit the marketplace. It's always changing and what people are willing to buy.
13:34:41 is always changing.
13:34:43 And then these are areas where you can simplify more. So if you're feeling overwhelmed or if you're feeling like you have too much on your plate.
13:34:51 then pare down what you're selling, pare down your technology, your website.
13:34:56 probably not your team, but how you're marketing, you know, I told my assistant this morning, the one that does my social media, I said, I think I'm just going to release Instagram.
13:35:08 For next year. I might still have you post over there, but I am going to release it
13:35:14 And I actually want to embrace YouTube more because it's video.
13:35:18 And it's the biggest search engine besides Google, right? So I really am going to
13:35:24 step up my YouTube, does that mean I'm going to have to step down a little bit?
13:35:29 and do half as much on Facebook and LinkedIn? Probably.
13:35:34 YouTube is where I think I can…
13:35:38 I've only kind of half-assed it over on YouTube and I'm getting no results. So I want to go 100% into
13:35:47 So I can at least see much bigger results because I think video is really where it is.
13:35:54 And yeah, so you don't have to do that. I'm just, that's what I'm doing. Okay.
13:35:59 So it's reevaluating what you're doing.
13:36:03 Follow-up systems.
13:36:05 I wish there was a way that I could…
13:36:08 There must be a way these days to put these little hand slips
13:36:12 into AI.
13:36:14 transcribing them. I bet there is. I got to figure that out.
13:36:18 that's something that I need to figure out.
13:36:21 And calendar schedule, you can keep honing your boundaries.
13:36:25 So simplifying your boundaries and when you want to work so you don't get all these random
13:36:31 people scheduling at odd times so you can't focus because we usually need like good blocks of 90 minutes or so
13:36:40 In order to get things done for ourselves. So be careful and make sure some of those blocks of 90 minutes or 60, if you really want 90 or two hours, whatever it is you think you need.
13:36:52 Put those on your calendar.
13:36:54 Like ahead of time, put at least two or three of those on your calendar every single week.
13:36:59 Because you're going to need it. You're going to need some kind of time to work on the stuff that we're talking about.
13:37:05 And the clients will find other times to fall into.
13:37:09 Just make sure you do double check your calendar that you have some availability and you're not just too booked.
13:37:15 Okay, so that was a lot. We talked about all these. I'm not going to go back into the pricing.
13:37:21 This slide we saw the other day, if you weren't on the call the other day, you can take a snapshot of this.
13:37:27 But as far as everything I just covered it was
13:37:30 it was more of a overview of the things that we need to focus on on a regular basis.
13:37:36 And the things that will help you build a more consistent money-making business.
13:37:40 Does anybody have any questions about those things?
13:37:46 Before we move on to
13:37:47 Can you put that can you put that last slide back up katrina, please?
13:37:52 The marketing one?
13:37:53 Yeah, thank you.
13:37:55 And the one right before it, I didn't get a chance to take a snap of that either.
13:38:02 And this one.
13:38:06 This is picking a lane. It means just more, do you want to do more offline in person
13:38:12 and speaking and networking or do you want to do online that kind of thing
13:38:17 And then this one, it should be in your thank you page too. I thought I did put that there. I swear. If not, I will, but.
13:38:28 We talked to a lot of these on the last call. So you might want to listen to the replay of the last call.
13:38:34 talks about a lot of different, like almost every single one of these
13:38:40 And when is a good time to do it? Because year three has a lot of advanced marketing strategies.
13:38:45 So if you're not really making your goal yet with money on a regular
13:38:51 then these may be a little bit overwhelming and not as quick to produce money.
13:38:58 As the year one and two ones.
13:39:01 Okay.
13:39:03 And they might be more costly.
13:39:07 Okay.
13:39:08 So now we want to look at your websites and see what's missing.
13:39:11 So we kind of want to, so if you can put this screen side by side with your website
13:39:19 It would be really good to look at your web pages as we're going through some of these.
13:39:25 So and then I'll pull up some of your websites and we'll do live critiques okay
13:39:31 Because when we go to your homepage, the homepage is what most people are going to go to from…
13:39:36 random searches. Doesn't mean they don't follow on other pages. And because they do sometimes fall on some other pages internally.
13:39:44 You got to make sure you have good footers and good headers.
13:39:48 And a good call to action perhaps at least somewhere on each page
13:39:54 Or buttons or something to make them get to another page
13:39:57 from the page they're on, which is why I don't necessarily like
13:40:02 the landing page.
13:40:05 Solution.
13:40:07 for doing your web pages because we can't really get anywhere else if we land on a landing page. It's either that or nothing.
13:40:15 So usually. So make sure the wording though right on top
13:40:19 is really clear and descriptive
13:40:22 For who you want to help.
13:40:25 why you want to help them, what you're going to help them with
13:40:29 And what's important to them. So what's in it for them? It talks about the problem they're having.
13:40:35 Or the solution that they want.
13:40:37 And make sure the beginning top of your website is not just about you.
13:40:42 It can't just be about you because nobody cares. Hi, I saw somebody over there.
13:40:47 Is that your husband, Trish?
13:40:50 Oh, you're muted.
13:40:53 I was looking, I'm looking, that's probably why I'm looking over to the side on the camera because I'm looking at your pictures over there.
13:41:02 All right.
13:41:04 How many of you, is there any of you that think, oh, whoops, it's kind of all about me.
13:41:10 on the top of my website. Anybody?
13:41:13 I mean, we want your picture but we want
13:41:15 Okay, good.
13:41:18 On the homepage for one.
13:41:21 there should be more than one free thing to sign up for.
13:41:26 The one thing should never just be a call.
13:41:29 That can be on there, but it can't be the only thing on the homepage for free.
13:41:34 Yes, Elaine.
13:41:36 So everybody I've talked to has always said, don't give more than one. So I would just love to know
13:41:42 No, because there's different learning styles. I disagree wholeheartedly. There's different learning styles and most people, you want to design your website for people that don't know you at all.
13:41:54 Don't know you at all.
13:41:56 And so you have to be super clear as to who it's for, why they should care, what problem you solve or whatever.
13:42:03 And then someone that doesn't know you is not going to sign up for a call with you
13:42:07 99.9% of the time.
13:42:09 when they first see your website. So therefore.
13:42:13 give them something that's for free that's a bite-sized
13:42:17 try me out. Listen to this audio
13:42:20 Watch my free talk on this. Grab my free checklist, download this thing with some testimonials about how amazing it is.
13:42:29 And then for those of you who might be ready to dive in or who've met me at an event.
13:42:35 Then those of you might be ready for a call. So here, click here to sign up for a call if you're ready, right? That's how the two things could work.
13:42:41 Oh.
13:42:42 So if they had, because I have like a video
13:42:44 I'm changing everything but so do you recommend having the testimonials above the fold on
13:42:52 Not necessarily.
13:42:54 Okay.
13:42:53 No, because we don't care what other people say until we know that you have what we got.
13:43:00 Okay. Okay.
13:43:00 what we need. Unless…
13:43:03 we're going to, unless it is a landing page or a sales page, it might be a little different because I'm talking about your homepage right now. A homepage is where someone gets to know who you are, what you do.
13:43:15 If you have the problem or solution for their problem.
13:43:19 Or if you have what they're looking for or
13:43:22 if you're talking to the topic of the things they need help with.
13:43:28 If you look credible enough if you look
13:43:32 legit enough.
13:43:33 So to speak, right? If you look experienced enough, meaning your website has to look
13:43:42 pretty good. I mean, it doesn't have to be, again, when I say pretty good i mean
13:43:46 a WordPress template with your picture on it
13:43:48 that's 500 bucks could be could look really good depending on how you put the stuff in there right
13:43:54 So it doesn't have to be expensive. It just has to look good.
13:43:57 Too many people don't have an eye for color. And so they'll put pink over here and blue over here and purple over here and orange over here and all different color buttons and they're all different shapes.
13:44:05 You just don't pay attention to that design wise and that makes you look a little amateur so
13:44:11 We don't want that to happen.
13:44:13 But a video of you on the top is good.
13:44:17 That kind of gives an overview again of, hey, if you're on this site, then you're probably looking for or you're looking for a solution to this, or you're having this problem.
13:44:25 and you're looking for a solution. And yeah, you've probably seen about seven people who do what I do.
13:44:30 And so you could talk to and agitate those things that they might be thinking. What are they thinking?
13:44:37 When they land on your page. If they don't know you at all, right? And so pose those questions on the copy.
13:44:44 In the video. And then get them to do something. I know the best thing to do is just really come to a call with me. But for those of you who've never met me
13:44:54 The likelihood of you doing that is probably very slim. So I put together a checklist below where you can download that.
13:45:00 And if you want, you can watch the short little 20 minute video on that page as well because it gives you kind of an overview of the
13:45:06 of the solution that you're looking for. And I'm telling you, it's really worth a watch, right? And so go sign up for it and get that.
13:45:13 And get started. And if it makes sense, then come talk to me.
13:45:17 We've already met and you're ready to go, then click down below to sign up for a call with me and let's just move faster.
13:45:25 So depending on just think about all the people
13:45:29 that are actually landing and what they're going through and that wording matters.
13:45:35 to keep them engaged. Oops, I didn't mean to go on.
13:45:41 Fill in forms. Sometimes it's okay to just put a button to another page that has the fill-in form.
13:45:47 But the less steps you have them take, the better. So if you can push the filling form right on the page with next to the image of the thing.
13:45:55 Visuals are good. We need pictures of you, but I'll show visuals of whatever it is they're going to download or
13:46:01 You know, that kind of thing.
13:46:02 Good looking graphics and layout we talk about that
13:46:06 testimonials
13:46:09 One thing that I would recommend staying away from these days with testimonials is the scrolling
13:46:14 testimonial
13:46:16 think about it. We don't have time to sit and wait for the next one to come around and the next one to come around.
13:46:22 Just make images of your different testimonials and spread them around the site or stack them all together so people can read that.
13:46:29 enormous amount of testimonials, however it's going to be on your web page right but
13:46:34 waiting for the next one to scroll is silly just like
13:46:38 people used to do that in the header. They used to have scrolling header images. Don't do that anymore. Nobody has time to watch and wait for those.
13:46:49 Oops, I keep hitting the button.
13:46:52 your story, how you work, who you are and what you're doing. You could do that in the video, like I was saying.
13:46:57 Along with the other things. You could also on the homepage, especially on the
13:47:02 you know, after a little bit of content
13:47:04 You might say, and who the hell is Elaine and Wiley's and her? Well, and then you'd have two paragraphs here and then click a big button that says click to read more about Elaine and her experience and why you might want to
13:47:16 You know, hire her. And so then you take them over to the about page.
13:47:23 Your full contact info, please put in the footer of all pages.
13:47:27 They need to be able to contact you and they need to be able to see it makes you legit when you have an address, a phone number, and an email address. Even if that email address is not an actual link.
13:47:37 Because you don't want a bunch of spider spam to come to your email.
13:47:41 You can write Elaine at elainewilliams.the word dot com.
13:47:47 If you could write it out so at least we know, well, we know she has an email. I'm a human, so I can go figure that out and write it on her an email, right?
13:47:55 without filling out her form if I don't want to.
13:47:59 And it's against the law to not have full contact information with a mailing address. If you're selling anything whatsoever on your website.
13:48:05 You don't want to get dinged for that.
13:48:08 sales pages
13:48:11 We'll look at it in a minute. A speaker page if you're trying to get booked as a speaker, please have a speaker page.
13:48:18 Some people don't even think to put a book page on if they have a book.
13:48:22 good grammar, spelling.
13:48:24 And enough content. I was on a site the other day that had just like a sentence here, a big picture, a sentence and a big video and a sentence and a
13:48:32 couple boxes and that's not enough content.
13:48:35 for the website. So even if you like it clean and neat, you still need good blurbs with keyword rich content.
13:48:42 In order for you to be found.
13:48:44 by the search engines. We can talk a little bit about SEO, but there's a lot more to do there. The basics
13:48:53 I can tell you about.
13:48:56 And…
13:48:58 things that make it easier for your website to load faster compressed images. I mean, I don't know if I want to get into all of that
13:49:03 But I've had to deal with that because I upload all these big images not knowing. And then my web person has to go fix them.
13:49:11 So I pay extra because I don't pay attention in the front end. I pay extra in the back end to get somebody to fix some of the things that I don't want to pay attention to in the beginning.
13:49:20 So it's just a matter of however you want to work on that.
13:49:26 all the automation into your email system. Some people I see on their websites.
13:49:30 They're just giving away their thing without any opt-in at all, which let's make sure
13:49:37 whatever piece of content you're giving away, it needs to be really good too. Like I'm in a giveaway right now.
13:49:43 I don't know if you've seen the best year yet giveaway
13:49:47 But I'm giving away my entire sales training. Like you guys might want it if
13:49:53 You need help with that sales conversation. You want to go get in the giveaway. But I downloaded a couple of people's checklists, what they were giving away.
13:50:01 And it was just the lame little checklist. I'm like, I'm giving away like a superhuman, like super great
13:50:09 training and some people give away the same little checklist at all the things, the same little checklist at all the things.
13:50:15 And then, you know, if you see him again, oh, she's giving away that same checklist I got three years ago, same checklist.
13:50:20 Three years ago like you gotta you gotta get more creative and you'll get more opt-ins and you'll get more
13:50:29 If you have a few different opt-ins too and do these things
13:50:33 But you do them with a different
13:50:35 It's just a strategy. Oops.
13:50:38 I think I went backwards.
13:50:42 And then a techie virtual assistant so let's
13:50:46 stop here and look at some websites.
13:50:50 Who thinks, oh, I need help with my website
13:50:54 Yikes. I don't want to look at it, but I do.
13:50:58 Tammy. Okay. So unmute Tammy and give us the link in the chat, would you?
13:51:07 I'll share.
13:51:09 Okay.
13:51:10 With some comments.
13:51:31 Yeah.
13:51:28 Okay, the healingrchard.com. I've looked at it already.
13:51:33 Okay. All right. So I'm going to share.
13:51:35 Yeah, it's pretty good, but it does still need some help.
13:51:38 Okay. So before I open it up.
13:51:42 Tell us who you're trying to attract and what problem you're trying to solve for them.
13:51:48 I am trying to solve
13:51:52 any emotional baggage that they may have that is causing them
13:51:57 stress or to be blocked and not be able to move forward.
13:52:02 Okay. And then…
13:52:03 And that's men, women, animals.
13:52:07 you know, you know.
13:52:09 If I had to pick my ideal client, it would be a woman between the ages of 30 and 70.
13:52:17 That would be the ideal.
13:52:20 My personal background is, you know, I was stuck at a time and i
13:52:25 was able to move forward from anxiousness and alcohol
13:52:30 and bad people.
13:52:31 So that's the people that I want to help.
13:52:34 And so it's a very broad market.
13:52:37 Yes, very broad.
13:52:40 All right, so let's look and see.
13:52:42 how we can help Tammy.
13:52:45 So the first thing you see
13:52:49 is home services meet Tammy and contact.
13:52:53 So at least you have a services page there. Okay, welcome to the Healing Orchard
13:52:59 And I'm just going to do it as if I were looking at the website myself. I'm not going to read the stuff I wouldn't.
13:53:05 Imagine releasing everything that's bothering you. Discover healing, how the healing orchard helps you.
13:53:12 Sadness, pain, I'm reading bullet points.
13:53:18 body cut and much company code right for you. Find out more about the emotion code.
13:53:24 definitions of emotions, free chart
13:53:27 Yeah, that's my only freebie at this point.
13:53:31 schedule a session.
13:53:34 For pay.
13:53:36 Looks like.
13:53:38 what to expect in your session, who does Tammy help?
13:53:43 what people are saying.
13:53:49 Okay. Be the first to know. Email.
13:53:53 Okay.
13:53:57 Bayview, Idaho.
13:54:03 I'm just going to check something really quick. So I clicked on your website.
13:54:09 designer. This is one thing that is a little nitpicky for me. But on the very bottom, you have website designer. So whoever designed your website linked to their own website here, but they didn't open it up in a new tab.
13:54:21 So therefore, if I'm curious who did your website, then your website is now gone and I'm now on their site, which is rude.
13:54:27 Oh, okay.
13:54:28 So they should never do that. They should always open it up in a new window if they're going to do that.
13:54:34 Okay.
13:54:33 And some people just don't think about it.
13:54:39 So let's get rid of welcome to the healing orchard
13:54:43 I think your headline is more imagine releasing everything that is bothering you
13:54:49 and feeling at peace.
13:54:53 Okay.
13:54:52 And that's a bigger, bolder headline. While we're at it, the font, this font is really hard to read.
13:54:58 It's pretty, but it's hard to read at a glance.
13:55:01 At a glance, I have to really concentrate on those words.
13:55:06 Like, especially here, I have to really concentrate.
13:55:09 I would get rid of that font.
13:55:12 Okay.
13:55:13 It's just you're making it difficult for some people not everybody
13:55:16 But if you're making it difficult for some people, stop it, right? Let's just get a different, easier to read font.
13:55:23 And personally, I think
13:55:26 Yeah.
13:55:28 So I'd much rather have that.
13:55:31 So that's deterring me. Instead of a picture here, you could put a video.
13:55:36 You can also make it more horizontal instead of vertical so that this header isn't that big.
13:55:41 Okay, so the header will shrink.
13:55:43 And therefore, we'll be able to get to the next section faster.
13:55:48 Okay.
13:55:47 I think also changing up where the reason why I don't have a lot of dark backgrounds sometimes
13:55:55 is because that means I have to pretty much put all white. So none of this wording stands out at all.
13:56:01 Except for I can see the bullet points that are spaced out a little bit better. But all of this stuff, like none of it stands out because it's all white and it's all the same font. I can't bold some. I mean, you could bold something, but it may not make a difference.
13:56:15 Do you see what I'm saying? So I haven't gotten to the actual content yet. I'm just looking at the overview of the layout first.
13:56:26 I see where you have first person here. I called my practice the healing orchard a growing sanctuary
13:56:33 And then you have the third person here. Who does Tammy help? Tammy is able to help women so
13:56:38 To me, it's just a little, that's weird, wonky writing
13:56:46 I would not actually put this on the homepage
13:56:51 I would actually do it differently. Like I love working with women who
13:56:57 women and animals who are feeling blah, blah, blah.
13:57:01 You know, people who have emotional balances like this right here reads like a paragraph.
13:57:07 Rather than these bullets. So I would rather see these things in bullets, perhaps that it's easier.
13:57:15 But let's not start it with who does Tammy help let's start at
13:57:19 And Tammy is able to help women, that makes it about you instead of putting in a headline about them.
13:57:26 like.
13:57:28 if you're a woman who is da-da-da-da
13:57:31 then you might be interested in
13:57:35 then I, you know, and you're having trouble and maybe you've tried another
13:57:40 practitioner, maybe you've tried a few different things maybe you've tried Reiki, maybe you've tried a life coach, maybe you've tried hypnotherapy
13:57:47 But you haven't tried me. And this is where, you know what I'm saying so
13:57:51 that I think talking to it a little bit differently than just making it about you here. Because we see the headline, who does Tammy help? Oh, you're just kind of sharing with me about your services there.
13:58:05 Yeah.
13:58:04 Right. So those are a couple of thoughts.
13:58:08 I don't know if you have photos of these ladies or if they would like to show their photo.
13:58:14 but um
13:58:17 it might be good if you can to show a photo image, like an actual image with the person's picture if they're willing to do that.
13:58:26 And this background makes it really hard to read. It's pretty, but testimonials are a really important part of your website.
13:58:33 And I don't know that I would make it harder to read my testimonials.
13:58:42 As far as your
13:58:43 Let's go back up to the content here. So this
13:58:50 So is this helpful for the rest of you to see how I'm picking this apart a little bit? Yeah.
13:58:55 Yes, very much so.
13:58:56 Yeah. Okay.
13:58:59 Yeah.
13:59:01 Okay.
13:59:01 Well, and I had, I did have a video on there
13:59:05 But it didn't show me, it didn't come across as confident as I wanted. So I took it down.
13:59:11 I totally get that. So until you get…
13:59:14 So how can you get a video that makes you more confident? Can you get one of your clients on with you?
13:59:19 that could maybe
13:59:21 interview it out of you or a friend or something who could interview this what you want to say in this video so that you feel more confident.
13:59:29 And it's not just you bobbleheading over here, like trying to figure out what to talk about yourself.
13:59:35 Right. Yeah.
13:59:36 Yeah, it could be. And you can keep changing the video. So if you get more confidence, want to say something different, record a new video.
13:59:43 change it out. You know, that's the beauty of having this
13:59:47 the way it is, is you can change it anytime you want.
13:59:52 I think up here you have as a certified body code, emotion code.
13:59:57 You have Tammy Bell here again. So it's third person yet
14:00:01 You have first person in some places.
14:00:04 I would do it all about you. It's not like
14:00:06 You have a team of people right now, right? It's just you?
14:00:10 Yes, it's just me.
14:00:10 Yeah. And it's if it becomes a team of people, then you might talk differently. But for now
14:00:17 I would talk directly to the person because this is a very personal
14:00:22 thing you're helping people with.
14:00:32 Right.
14:00:24 And they don't need a third person talking about it. You know what I mean? They don't need like a narrator to your website. They need you and your voice, in my opinion.
14:00:35 So I would just look at that kind of a
14:00:37 wording and you don't necessarily have to talk about yourself up here other than
14:00:41 Like, let's talk about, we have to get their interest so they will scroll.
14:00:47 Okay, because most people won't scroll if you're not capturing their attention here.
14:00:54 Now.
14:00:56 the how the healing orchard helps you
14:01:02 We just have to get this in a way where we can pop some of the words out, I think.
14:01:07 And so typically on a web page, you want like max three colors
14:01:12 So you have the gray, blue, purple
14:01:16 Pretty much in black.
14:01:20 Like here, you can have the blue text, you could have some black folded text in here. You've got to change some of the
14:01:29 So there's some contrast. So it's easier to read.
14:01:34 I think…
14:01:48 So if you get rid of this as a certified body code and motion code.
14:01:56 I honestly think you need like an FAQ about body code, emotion code
14:02:01 and belief code, not necessarily on your home page
14:02:03 But you might want to put
14:02:08 FAQ up here or something and you can link over to it.
14:02:13 So if you're not going to say the body code, emotion code in this paragraph in this header.
14:02:20 then um
14:02:21 Again, this is about you, this header, how the healing orchard helps you
14:02:25 Okay, already I don't want to read this paragraph because it's not about me.
14:02:28 That's about you, how you're helping me instead of about me and what I'm feeling and what I need.
14:02:34 Okay. So, um.
14:02:37 when you could say stuff like when you work with me
14:02:42 We…
14:02:43 you will gain relief quickly, easily, and naturally.
14:02:48 I help you release trapped, absorbed, and inherited emotions. And as a result, alleviate the negative symptoms that may impact your body.
14:02:56 Studies show the correlation between emotions, thoughts, and overall health.
14:03:00 When you carry trapped emotions, then when you hold your back
14:03:04 And then you say something like, this is why I became certified in three different modalities, the emotion code, the da-da and the da-da.
14:03:14 And the reason I did all three is because they go hand in hand and it makes sense that if you work on this, then that'll help that. If you work on that, then it'll help this or whatever. Say something in here.
14:03:25 about those three things.
14:03:27 And that you are certified or whatever.
14:03:30 perhaps here. And then the sum of the imbalances could be a whole nother section
14:03:40 And I don't think it's imbalanced because we're not sitting here going, oh, I feel a little imbalanced. I have pain or sadness.
14:03:46 You know, we're not thinking we're imbalanced. So that word may not work
14:03:51 I don't know. I'm just sharing some general thoughts.
14:03:55 you might say um
14:03:57 some of the thoughts and feelings you might be having
14:04:03 are da da da da da da da.
14:04:05 And then you can say you might also be experiencing
14:04:10 substance abuse, skin sensitivities, food cravings, digestive issues, anxious thoughts, unhappy about. So you might have two different things. So what are you feeling and thinking?
14:04:21 And then things you might be experiencing either in your body or your life.
14:04:26 If any of this applies to you and you want to improve on it so that you can live your, now this is where you might want to give them hope.
14:04:33 in the page. So you can experience your best life ever. You can have better relationships, better sleep.
14:04:40 or better relationships with your kids, your family members, and even your career and
14:04:47 This is where working with me can really help you, right? If you don't believe it yet, then there's two things you can do today. Number one, you could download my free checklist on.
14:04:58 Or number two, just come straight to a call where we can really work on what's
14:05:03 holding you back and figure out if or how I can support you, right?
14:05:07 And there's no pressure. I just want to be here to help to da-da.
14:05:13 Okay.
14:05:12 Okay.
14:05:16 So then some of this stuff would go away because we're going to reframe those two things. You might have
14:05:22 one section with two sides. Are you feeling this or are you experiencing this with the right bullets underneath?
14:05:29 And then…
14:05:31 We're not going to send them to send them
14:05:33 You can learn more about the motion code but um
14:05:37 Oh, good. It's already over here. Okay.
14:05:40 So learn more.
14:05:44 So this could be a button in that section. Don't put it in another section. Do you see how it's just all divided now?
14:05:50 Mm-hmm.
14:05:50 Right. Okay. And then here you might put in one section, one free thing and two free things.
14:05:59 Okay.
14:06:01 So then, okay, so this is your free thing that you're not even asking for an opt-in form.
14:06:08 Yeah.
14:06:09 No. So that has to change.
14:06:11 Yeah, because basically we're seeing everything. We don't have to get on your list for anything.
14:06:18 Yeah.
14:06:20 That means you need a whole nother web page that's going to sell me to want that.
14:06:25 the definitions of emotion for each heart. Why do I need it? What's it going to do for me? How's it going to help me figure out what's going on?
14:06:33 Is it going to help me align things? Is it going to help me discover things? Is there a worksheet you can put with it?
14:06:40 Instead of just this, can you ask me questions in between? And then it's more of a guide.
14:06:45 So maybe you can interject some questions or and then please make sure any PDF that you're giving away
14:06:54 always has call to action in your bio and testimonials on the bottom
14:06:59 and it has some kind of
14:07:02 introduction page.
14:07:06 any kind of free thing should have an introduction page who this is for, why you should care.
14:07:10 This is what we're going to cover, just like in a presentation or an essay, right? The intro and then the body.
14:07:20 Okay.
14:07:18 And then the conclusion. So most people in their free things just give you the body.
14:07:23 They don't do the intro. They don't do the conclusion. Therefore, there's no call to action. There's no testimonials.
14:07:28 You just got a bunch of great content, but now we don't know, we may not know what to do with it. So here's a bunch of content that we don't know what to do with.
14:07:36 You haven't given us a framework.
14:07:38 of what to do with some of these things. If you're feeling this, then here's the first two things you need to do.
14:07:44 Really, you just don't need to come and talk to me because I can clear all of this out for you and probably
14:07:49 three or four sessions or whatever, right?
14:07:51 So you need to be writing that stuff in here though.
14:07:56 Okay.
14:07:56 So you're taking them on a journey in that.
14:07:58 in that process, right? So that's just the homepage.
14:08:04 That's a lot. But I mean…
14:08:06 What I didn't say was, good job, you have a homepage. You have a lot of stuff on there. That's awesome.
14:08:12 But you're not building a list, I'll bet, because they're not signing up for anything, right? And that's not helpful. Then you can't continue to market to them.
14:08:21 Yeah.
14:08:21 It's slightly
14:08:23 imbalanced with the third person, first person. You're talking a little bit more what it seems like to be about you instead of them.
14:08:31 Right. So I think if you fix some of those things, you'll see a huge improvement.
14:08:37 Thank you.
14:08:38 Yeah. Is that good?
14:08:40 All right. I love doing those kinds of things.
14:08:43 So we could do one more. Trish, have you looked at your website lately?
14:08:50 We did. Have I?
14:08:52 I just looked at it. You have not. I just noticed that two links are broken. So I'm already writing those down to talk to my person.
14:08:57 Okay, perfect. Yeah, you have to click the links and fill in your own forms and you have to do it like every three to four months because sometimes things will get broken.
14:09:05 Oh, that's a good tip.
14:09:08 And we don't know why. And it's annoying.
14:09:10 And I'm like, I don't know how this changed.
14:09:14 Right.
14:09:12 I didn't touch it. Nobody touched it.
14:09:17 Okay, so that's that. How about social media?
14:09:22 One of you want to go on a social media or just pick one platform and we'll look at your platform.
14:09:28 I'd love a little bit of feedback just on the website. I did just look at things today and know that my Calendly is not updated either.
14:09:36 Okay.
14:09:37 I struggle with that one.
14:09:39 And your website.
14:09:40 I put it in the chat.
14:09:42 Okay.
14:09:44 And then we'll do this.
14:09:44 because like what you could, whatever input you have, I could potentially work with my person between now and the end of the month.
14:09:49 Right? Okay, good.
14:09:50 So it's good to go for January.
14:09:54 Okay, so I didn't ask you. Well, we already know who this is for. Somebody local in your area who wants you to come in and do organizing and stuff like that for them, right?
14:10:03 Could be. I also have done international sessions with tiny house dwellers or people that want to be because of the global talks that I've been a part of.
14:10:12 Any house because you have a tiny house that's right okay
14:10:15 Yeah.
14:10:16 So if that's a big focus for you, then I would, no tiny house is going to have this kitchen.
14:10:23 So if they land here, they're never going to think you're the person to talk about that. And no, we're on here. Do I see anything tiny house.
14:10:30 So it needs to be
14:10:31 Okay, it'll be up under areas of focus.
14:10:33 doesn't matter. It needs to be in this
14:10:35 Oh, okay.
14:10:39 Oh, okay.
14:10:36 view right now before I click on anything. Something about tiny houses has to be here.
14:10:42 Before I click, before I look at any dropdowns, before I scroll.
14:10:47 I have to know. So I know simplify your life so you can relax and enjoy it. Professional organizing services to declutter, right size and simplify your life.
14:10:55 Perfect. I know exactly what you do. Now, I don't know it, but if I want to know, oh, where do you focus on it? I don't know if you do this virtually.
14:11:06 So first thing, if I was local
14:11:10 Or in a certain city, I'd be like, I wonder if she comes to my area. Areas of focus.
14:11:15 Okay.
14:11:16 I don't see areas of locations for organizing.
14:11:22 So I would think, let's go.
14:11:26 Right. So you might have a page here on
14:11:29 Okay.
14:11:30 locations for in-person
14:11:33 organizing.
14:11:35 Okay.
14:11:34 Even if it goes to one of your other pages that's already there.
14:11:38 The wording for the dropdown might be in-person organizing.
14:11:41 Because then I'm going to go, oh, let me see where she does in-person organizing.
14:11:46 Okay, that makes sense.
14:11:47 Okay, so that's just one thing.
14:11:49 Over here, though, you could have a little call out picture on top of the refrigerator. We don't need to see this refrigerator. You can put just a little square image in here that says.
14:12:02 by the way, have a tiny house. I live in a tiny house and know how to help you organize and maximize space.
14:12:12 So you could do that. And then you could have a button learn more. And then that could be just taking them to a page
14:12:17 That's just about the tiny houses.
14:12:21 So you could put a little inset picture in here.
14:12:26 Under professional organizing services, declutter, right-size, and simplify your life.
14:12:30 You could just put another button. You could put instead of areas of focus, which to me, I don't.
14:12:37 I mean…
14:12:40 Yes.
14:12:44 Movement, I would put
14:12:46 I don't know. I would rather probably see three buttons up here
14:12:51 one that says move management, professional organizing
14:12:56 and tiny house
14:13:02 Max.
14:13:02 those three features okay
14:13:04 Yeah, like the three key things.
14:13:09 And
14:13:15 Welcome to All About Ease. Do you feel overwhelmed? I'm Trisha.
14:13:21 rest assured our packages include our, I like how you put the LGBTQ
14:13:26 Because right off the bat, if the wrong person is looking here, they'll just go away, right?
14:13:32 And that is fine.
14:13:30 Yeah, that's fine with me. That's why I put my prices on here too. I'm like tire kickers go elsewhere.
14:13:38 Yeah.
14:13:36 It's fine. Yeah. Now, the only thing that might make it better is if you put a video up here, right?
14:13:42 So.
14:13:41 I was thinking that too. I liked that idea a lot.
14:13:44 videos were really, now your homepage is very short, so you don't have to, you could leave this picture here
14:13:54 Our packages include, I'm passionate about community national speaking events.
14:14:00 That might be the link that's broken. Let me see.
14:14:01 I think the learn more is too much for all these things. So right here you're talking about
14:14:07 Okay.
14:14:08 perhaps services, more about you and your packages and speaking.
14:14:12 So one button is not going to cover all those things.
14:14:15 Right?
14:14:15 I think the learn more takes you to my all about me page
14:14:19 Okay. So again, either you have three buttons here like
14:14:24 Okay.
14:14:24 learn more about me.
14:14:27 book me to speak.
14:14:30 check out our services.
14:14:33 Okay.
14:14:33 that could be something, right?
14:14:36 I like those.
14:14:37 And then…
14:14:39 our areas of focus, which picture applies to you
14:14:42 See, now I see the tiny dwelling. That's good.
14:14:45 Busy lifestyles looking to move.
14:14:47 Okay, so that's good. But I bet you have a page for each one, don't you?
14:14:53 Okay, so learn more button.
14:14:52 Thank you. Should that go up higher then?
14:14:57 Maybe.
14:14:58 Okay. Okay.
14:14:56 No, no, don't do anything else there. I would say learn more button, learn more button, learn more button.
14:15:02 Okay.
14:15:02 And then immediately under those things was some kind of a divider line, perhaps.
14:15:08 I would put a video of you
14:15:11 next to a free thing download.
14:15:15 Okay.
14:15:16 Okay. And then please do something much better with this testimonial.
14:15:24 So.
14:15:23 We've got them peppered throughout the website, but yeah, that makes sense.
14:15:34 Okay.
14:15:26 Well, I love the background image right here. I would put it in a box to the right. So you've centered this testimonial on this background.
14:15:36 I would write adjust this testimonial in like a little
14:15:41 purple box or something.
14:15:42 Just his own text box. Okay.
14:15:43 Yeah, or something to make it stand out a little bit more
14:15:46 Oh, I get it. Yeah, yeah.
14:15:47 like in an actual box. It could be an image, but it should probably be not an image but
14:15:53 It could be a white background on here. It could be a purple background on top of this.
14:15:57 I think I love this image.
14:16:00 So, but scoot it over and over but
14:16:03 Okay.
14:16:04 Your background here is blending in, which is fine if it's this short, but if you're going to add
14:16:09 If you're going to have this with three buttons, then you're going to have this with three buttons. Then you're going to have another section with a video and a freebie. You're going to need a little bit of dividers.
14:16:18 Somehow it could be a thin line if you want it nice and neat.
14:16:22 It could be just a different background color on this middle one.
14:16:28 And then you have white behind the video and the opt-in. So the video and the opt-in ideally should go here between these two sections.
14:16:37 Okay, so put the video below the three
14:16:40 Yeah.
14:16:40 areas okay
14:16:42 Because if people are interested to hearing what people say about you, they will look for your testimonials so
14:16:49 Okay.
14:16:52 And you might even…
14:16:57 Packages and gallery, I would think
14:17:01 What is media?
14:17:04 It talks about the talks I've given.
14:17:16 I would say media to me is more like
14:17:19 I'm in the media.
14:17:21 Oh, okay.
14:17:22 I think it should say speaking or speaker speaking.
14:17:26 Okay.
14:17:29 or book to speak or something. And you can get rid of the word me to shorten this out because we know it's about you. So just get rid of the…
14:17:37 Okay.
14:17:37 you need to skinny up some of these things.
14:17:39 Instead of areas of focus, it could be services and it would shorten it.
14:17:45 And you might like areas of focus but
14:17:49 And then it's just I'm trying to think of the navigation on how to get speaking in here
14:17:53 how to get maybe testimonials in here right
14:17:57 Okay. So give testimonials its own page
14:18:00 Maybe, or…
14:18:04 gallery.
14:18:08 Do you have testimonials from these particular people that you can put next to their gallery images by chance?
14:18:16 Some of them, yeah.
14:18:18 Or I could just change the pictures and do that.
14:18:27 So you have a free 30 minute phone consultation here. It does not open up in a new window, by the way. It needs to.
14:18:34 Okay.
14:18:36 Because that way, if I decide not to book with you, then I then I leave and
14:18:39 Your site's no longer there.
14:18:42 Okay.
14:18:42 So just think most things need to open up in their own window.
14:18:46 Okay.
14:18:51 And even getting back to the home. So I know to hit your logo to go back to home, but not everybody does.
14:18:56 It's always good to have.
14:18:58 So a home button.
14:19:05 About me.
14:19:10 Yeah, this testimonial is way buried down here.
14:19:16 The images are…
14:19:14 Okay, so we'll feature those. I could have them do a purple box or something.
14:19:18 The images are great but
14:19:21 This one would be left adjusted, right?
14:19:25 Oh, to match. Okay, that makes sense.
14:19:27 Yeah, just think design wise and you want
14:19:31 Yeah.
14:19:32 And if you have more text than this, then you're going to want some different backgrounds and section dividers.
14:19:39 Whereas, for example, Tammy had
14:19:41 so many section dividers. It's no fun. But like, and you have none right so
14:19:48 somewhere in the middle for both of you would be good.
14:19:51 Makes sense.
14:19:53 I don't know.
14:19:56 packages.
14:20:12 So this page here.
14:20:16 I don't think you've come…
14:20:18 I don't think you've convinced us yet to hire you okay
14:20:22 So there's not enough info as to why we should hire you over another organizer.
14:20:30 Okay.
14:20:30 I almost think this packages should be
14:20:35 like if you had a services
14:20:41 Move management, how we bring ease to transition, decluttering
14:20:45 great, you have a button that says browse packages, right? Now, you might want more than just the button. You might want
14:20:53 So we can read all about it here. So this is a little bit more, not that much, honestly.
14:21:00 You need to give more examples, in my opinion about like
14:21:04 And you can put some before and after pictures on this page from the move management.
14:21:11 Okay.
14:21:11 But we need more
14:21:14 You know, why hire a mover?
14:21:18 Why is it helpful to hire someone who's an organizer as a move manager instead of just movers to come in and slap your stuff in boxes?
14:21:25 Right. Like literally like literally
14:21:27 paint the picture for them on what they're thinking. They're thinking, well, why should they're thinking what I just said.
14:21:35 Yeah, that makes sense. No, that's fair. Thank you.
14:21:37 Right. And so what could be people thinking when they're ready to move?
14:21:43 I have so much to…
14:21:44 So more details about the process, it sounds like.
14:21:46 Yeah, yeah.
14:21:49 If I'm considering…
14:21:48 Okay. Because I am a minimalist with words as well, but I see now why that might be a little bit not enough.
14:21:53 Do you see? Yeah, because you have to convince us on this page has to convince us
14:21:59 to number one, go and browse your packages
14:22:03 Okay.
14:22:02 and then realize
14:22:04 Shit, that's a lot of money. Is it really worth it? I mean, you have to really convince us.
14:22:11 Okay.
14:22:10 I mean, granted, most of this you're going to talk to people first so
14:22:14 whether you show this packages
14:22:17 page or not, I don't know.
14:22:19 I don't know if it's
14:22:21 scaring people off or not.
14:22:22 There's nothing wrong with the pricing.
14:22:25 I just, because I know what it takes.
14:22:28 But it could be scaring people off that have never hired someone like this.
14:22:33 So you might want to think about
14:22:38 It's just a thought. You can keep the page, but it can be a hidden page. Do you see how it can be a hidden page? It doesn't have to be
14:22:43 on your navigation.
14:22:47 And that way you can still link to it from other pages. I don't think it should be in your navigation.
14:22:54 No. Okay.
14:22:54 I think you want somebody to read about these first.
14:22:59 And then once you convince me, yeah, it might be really nice to have a move manager. And what does the move manager do and why do you need one?
14:23:07 And let me show you a couple pictures of what we do during our move and
14:23:12 Okay.
14:23:12 You know?
14:23:14 So then just if I'm understanding you.
14:23:17 take off the button on the top, but still have down here like browse the packages. So once they get to this point.
14:23:20 You could browse, but you want some wording down here that says, you know, our packages range anywhere from $1,100 to
14:23:30 $6,500. It really depends on how big your house is, what we're moving.
14:23:34 If we're just consulting with you, if we're doing the work, if we're hiring vendors, there's a lot of things involved. The best thing to do is just to schedule a call with me if you're interested.
14:23:43 And we can talk about and build a custom you know
14:23:48 package for you, but you can certainly build, you know, check out some of our general packages here
14:23:52 But again, it may not be exactly what you need. I don't know until we talk.
14:23:58 Okay, so that's good. Yeah.
14:23:59 that wording may it may take away the sticker shock when I go there
14:24:05 Do you see so that's see
14:24:07 Yeah, so this this is
14:24:10 copywriting. This is the most important thing on someone's website.
14:24:14 I know it feels like it should be the functionality, a video here, some buttons and funnels.
14:24:20 But it's the copywriting.
14:24:23 that is going to make people sit and read and take action and do something and
14:24:27 You know what I mean? You might…
14:24:30 I would put a video on every single page.
14:24:35 Okay.
14:24:34 maybe not the speaker page or the contact, but all of these pages could have a video, even your about page. And same thing.
14:24:42 For you, Tammy, I think you need a one on your about page too. But here it's like
14:24:48 you know, being organized
14:24:51 Right up there with the love of purple. If you know me at all, then you know everything I have is purple. My husband is so tired of purple. It's ridiculous. But the reason I want, you know what I mean?
14:25:00 Or whatever.
14:25:02 Yeah, it's really good.
14:25:05 The reason I say that is because I'm a perfectionist. I'm passionate about
14:25:11 solutions for your home and you want someone like me to come. And so you have to convince me in this video
14:25:18 to want to come and talk to you.
14:25:19 Okay.
14:25:21 Right?
14:25:22 You want someone who's OCD. You want someone who's committed to success. You want someone who's going to spend detailed amount of time
14:25:30 Not just kind of throw shit around.
14:25:32 Trust me, you don't want your stuff. You want it babied. If you're like me, then you want. So you want to get this personal in a video
14:25:42 with on the about page.
14:25:45 On the other pages, you do stuff like okay
14:25:49 you're having to move. The first thought is
14:25:52 Who's going to move the big furniture? I got to hire a mover. But have you given thought to who's going to do this for you and who's going to do that for you and who's going to do this for you and who's going to do that for you?
14:26:01 That's what a move manager does. That's what we do.
14:26:04 When you're doing a move, whether it's from here to here or here to there or this, that, or this to that, or doing it for yourself or doing it for a loved one.
14:26:12 There's so many instances. And if you're over 40, like I am, then you're going to be in pain.
14:26:22 Accurate.
14:26:17 Just after one half a day of moving. Trust me. I don't know, you just paint the story of your target audience.
14:26:24 If they're all over 50, you don't want to be doing any of this yourself. You don't want to enlist your kids who are going to break their back or take off work and have to lose income.
14:26:32 You want to hire a move manager. Do you see how I'm talking to every
14:26:37 instance and oh well my my husband can move or my son can move me
14:26:41 No, they're busy. They don't have time.
14:26:43 So anyways, those are the things.
14:26:46 that are so critical if you're not thinking about these things on these web pages.
14:26:51 It's huge.
14:26:56 We're good ideas. Thank you.
14:26:59 Yeah.
14:27:01 Can you make sales without all of this stuff? Yeah, you can.
14:27:05 But can it be easier for someone to navigate themselves in and through your website?
14:27:11 To get on your list or get to this contact page or to ask for a quote or to sign up for a call.
14:27:18 You want them to self navigate through your website the way that we want them to click and go.
14:27:24 And when you have videos telling them to do this and words that
14:27:30 talk about this and then a thing that opens up and tells them more about this if they want to know.
14:27:35 and buttons then itself leads them through your website.
14:27:41 Because the number one goal is to get them on the email list from your website and then
14:27:46 your email marketing and follow up with phone calls and all that.
14:27:49 has to get them to another step.
14:27:54 Because they're not going to click and buy these packages from here.
14:27:57 If they don't know you at all whatsoever.
14:28:07 I just noticed too that my simplifier life
14:28:11 pop up, didn't pop up for you. So I've got to find out if that's still active.
14:28:17 Because that's my freebie that they fill out and they get, I think it's 10 or a dozen tips that I put in there.
14:28:23 Yeah, so regarding
14:28:24 how they can start to on their own simplify their life.
14:28:27 pop-ups are okay.
14:28:32 Or…
14:28:30 But whatever you have on the pop-up has to be on the web pages too.
14:28:35 Okay.
14:28:35 Okay. Because most people who will click out of a pop-up won't
14:28:40 I mean, I click out of every single pop-up.
14:28:44 Because I haven't even looked at your website yet. How do I know if I want anything?
14:28:48 So, no.
14:28:50 Okay.
14:28:50 Some people just think they, they put it in a pop-up and forget to put it on all the other places. That's another mistake.
14:28:56 Okay. Oh, I like that. So I can even have it on each page.
14:28:57 Yeah, you got to put it in. You can still have a pop-up, although I don't think it's as effective anymore. People have pop-up.
14:29:04 blockers, but there's something wrong with having
14:29:06 Anything that can grab someone's attention, I'm all for having, right?
14:29:11 Okay.
14:29:12 And there's some other notes in the
14:29:15 Chat.
14:29:19 And Suzanne, we'll look at yours real quick, but I think we looked at yours already and I commented like.
14:29:25 Hmm.
14:29:25 I love all the new pictures that you have up here so
14:29:28 I've reworked this since we've talked about it before, so I just wanted to see if you thought anything else.
14:29:34 very fall 2025 it needs to say, right? Experience.
14:29:37 Well, that one's last year i haven't added the
14:29:40 haven't added next year yet.
14:29:41 Precious Market, elemental
14:29:43 design like treasures market
14:29:46 And it actually is pretty self-explanatory.
14:29:50 buy costumes might be more.
14:29:52 like the words by costumes or buy
14:29:57 cosplay.
14:30:00 elemental design. I don't know what that is. Is that where you design
14:30:05 event planning fashion design.
14:30:08 that I have combined all of my
14:30:12 three domains into this one.
14:30:14 Yeah, I love it.
14:30:16 So does elemental design say what it is?
14:30:20 That is my original interior design event planning fashion design
14:30:26 company. It's actually the parent company
14:30:29 But…
14:30:28 What if it said design services?
14:30:31 Okay, yeah.
14:30:33 And then we don't want a more.
14:30:35 I don't know what platform you're on here, but
14:30:39 We don't want it to say more.
14:30:43 I know it only allows you so therefore
14:30:40 It's Wix and it um it just does that automatically. So I don't know how you force it.
14:30:46 I know. So therefore, you want to have different dropdowns under here. You don't want to have more across the top. You want to have drop downs perhaps.
14:30:54 So you might want Fairy Bob 2025
14:31:00 And then underneath that, a dropdown that says uh
14:31:04 buy costumes.
14:31:07 Yeah.
14:31:07 Buy tickets.
14:31:09 And then…
14:31:11 get in the crew.
14:31:13 Something like that.
14:31:15 Yeah. Okay.
14:31:16 or sponsor. So you'll have a main fairy ball 2024 page
14:31:24 which is here.
14:31:28 But then…
14:31:28 And that's just what I had for last year for the tickets. I haven't updated it for this year.
14:31:34 But it'll be
14:31:37 Basic.
14:31:35 But you could have a dropdown that said buy tickets
14:31:40 be a sponsor, join the crew.
14:31:44 Okay.
14:31:43 buy costumes. Buy costumes.
14:31:46 Yeah.
14:31:48 And then I'm trying to get rid of your more. So then under bridal.
14:31:53 Is that under treasures Market?
14:31:53 Well, and experience is actually all the stuff about the fairy ball too
14:31:59 So that all could go under the fairy ball.
14:32:01 So what do you call it, though? Is it experience or
14:32:05 If it's a very bottom.
14:32:05 Well, the fairy ball is the ticketing. That's how to buy tickets. Experience is
14:32:11 what's going on.
14:32:14 Vendors.
14:32:13 So the Fairy Bob 2024 page should be this page, the experience.
14:32:20 Okay.
14:32:20 So the experience page you want to call the main page
14:32:24 Then underneath it, you want to say buy tickets and then link over to this page.
14:32:31 Okay.
14:32:31 In my opinion, what's more important is not the buy tickets page
14:32:34 It's the experience what a fairy ball is.
14:32:37 This is the sales page for buying tickets.
14:32:41 You have reserved your spot.
14:32:43 Which is buy tickets, right?
14:32:46 Yeah.
14:32:46 So you have, as soon as they have
14:32:51 I don't know what all these boxes are for. What are all these
14:32:54 Those are all the different vendors.
14:32:58 Oh.
14:33:01 So I know this is 2024, but…
14:33:09 So your vendors
14:33:08 I mean, the sales page for the fairy ball was the fairy ball 24 that was
14:33:13 I get it. Your vendor should be towards the bottom though. Everything about the event should be on top.
14:33:21 So it should be event this, why you want to come, who comes to this event? What are they wearing?
14:33:30 But the tickets are
14:33:28 Okay. Well, that's on the Ferry Ball 24 page.
14:33:32 The agenda, what it includes and when it is and all the things about the event.
14:33:37 And then, oh, the 2024 vendors. Here's the list of the vendors. And oh, the 2024 sponsors. Here's the list of the sponsors.
14:33:44 So put that below all ticket stuff and all event info.
14:33:50 Because I'm confused. As soon as I get here.
14:33:55 you're already promoting a bunch of things and you're taking me off this page.
14:34:04 Yeah.
14:34:09 Why did it say buy tickets?
14:34:11 Here.
14:34:20 I see.
14:34:13 Because that was, well, that one, they didn't have a web page. If they didn't have a web page, I just said buy tickets. That goes to their
14:34:22 the vendors page.
14:34:24 Yeah. Oh, Facebook page of that. It's horrible.
14:34:29 Okay.
14:34:31 Yeah, because you only have one, two paragraphs about the fairy ball and expect people to buy tickets.
14:34:37 Well, no, it's on the Ferry Ball 24 page. That's the sales page.
14:34:44 Oh, then I think this stuff should be over there.
14:34:49 And…
14:34:55 Exactly. Yeah, I saw this.
14:34:58 Get tickets today. We opened up a few VIP seats. Reserve your seats.
14:35:03 Single September. Okay, so this is where…
14:35:11 So like that stuff from the other page could just be right in here somewhere.
14:35:15 Yeah.
14:35:16 Yeah. And then…
14:35:17 They could probably be combined.
14:35:22 Yeah.
14:35:23 And so
14:35:25 So the experience page is now the 2024 vendor page.
14:35:31 Perhaps. So now you just have to change it.
14:35:33 Yeah.
14:35:33 So now take this stuff off, go put it on the other sales page and then just say, I want to see who was a vendor in 2024.
14:35:42 And interested in becoming a vendor in 2025, click here of the sponsors page or put all the sponsors information here.
14:35:49 And then put the vendors.
14:35:52 Yeah.
14:35:52 Do you see? So now, because you don't want anything else
14:35:56 I would just…
14:35:57 Because if I'm considering being a vendor for next year, I'm going to look and see who were the previous vendors and what you did to promote them.
14:36:05 Yeah.
14:36:04 You showcase them. So now I'm just thinking about next year now.
14:36:10 Yeah, because eventually I've got to update this, but I've got to get through my
14:36:16 January treasurer's market first before i first
14:36:18 But all these dropdowns, none of them. Okay, some of them are costume contest
14:36:24 If these are part of the event.
14:36:29 It's really throwing me off to have all these
14:36:38 This one is just
14:36:39 looking at five years of pictures
14:36:41 Gallery.
14:36:43 I got you. A gallery is good. A gallery page.
14:36:46 And I don't know.
14:36:47 I like these underneath fairy balm.
14:36:50 Yeah.
14:36:51 Yeah, so just like
14:36:53 make the experience just the vendors, put everything that needs to be on the sales page on the sales page.
14:36:57 So Fairy Ball 2025 will be here then you'll have
14:37:03 2024 vendors, gallery, previous events.
14:37:08 et cetera, et cetera. Buy tickets.
14:37:08 Yeah.
14:37:10 Okay. And then crew is…
14:37:13 a membership.
14:37:12 does the, and I don't know about the crew if a
14:37:15 I don't know. I mean, I still have it, but nobody seems to care. So I don't know if it's worth
14:37:22 having it could it could still be under it still
14:37:25 the fairy ball page too.
14:37:30 I think you're, I know you wanted to sell the crew
14:37:34 But unless you really focus on selling a membership.
14:37:38 you probably won't sell a membership.
14:37:40 Yeah.
14:37:40 Right.
14:37:43 what you might do is anybody who's on your
14:37:46 Anybody who's been to one of your events before is a
14:37:51 Yeah.
14:37:50 crew member you know what i mean
14:37:54 If they join the crew, that could be just getting on your email list.
14:37:59 Honestly.
14:38:00 Yeah.
14:38:02 Join the crew. Get on our email list and get discounts for events and events.
14:38:08 Yeah.
14:38:07 Rather than trying to sell a membership, just change these links instead of reserve your spot.
14:38:13 like get on the email list. That might actually work.
14:38:16 Yeah.
14:38:21 And for the main page, you know, like bridal, I probably need to get rid of
14:38:27 The calendar, that concept
14:38:30 people want to know what other things to do. So these are other local events that you could go to dressed up
14:38:38 that aren't necessarily mine.
14:38:41 Yeah. So
14:38:44 need a contact.
14:38:43 I didn't know how much time I don't like this format, but I couldn't understand the
14:38:49 I couldn't find a template to work for it.
14:38:52 That was the best I could do.
14:38:54 I would put um i would put
14:38:57 I would put instead of more, put contact here and then
14:39:01 put under the dropdown, put events.
14:39:06 And then you need an about page.
14:39:11 The about I have either on contact and I have it on the home page.
14:39:16 I get it.
14:39:21 I put my little story thing right there.
14:39:26 Okay.
14:39:28 All right. Well, then you just
14:39:32 You just need contact.
14:39:29 I don't have a video, which I think would be nice, but I at least have the story and some pictures.
14:39:34 You need a B-roll and a video of your event.
14:39:39 Because it'll really showcase
14:39:43 what's what
14:39:45 the event is all about.
14:39:51 it might be worth it to definitely get someone to create a video for you for your event.
14:39:57 So like my event page
14:40:01 It's taking forever to load.
14:40:03 for the business reimagine conference in January.
14:40:07 Everything you need to know about the event is on the one page.
14:40:10 But this video is like a montage.
14:40:13 Right. So you could do this with pictures and some music and some words about your events.
14:40:21 Yeah, I have some from like the first few years, but I really need one
14:40:26 with last year's
14:40:28 Yeah.
14:40:29 Stuff.
14:40:30 Yeah.
14:40:32 Just a thought. That'd be good to do. It doesn't have to take a lot of time or money.
14:40:36 And I know we have to move on. We've got 20 minutes left and I want to make sure we
14:40:41 Thank you.
14:40:40 But that was a lot of little things and it's looking 10 times better and you're not as scattered all over the place with too many different websites. So that was
14:40:47 her thing was she had too many different websites
14:40:50 And so we combine them onto one, which I think is so much smarter.
14:40:55 Okay.
14:40:59 What I'm going to do about social media is I'm happy to have you guys share your links in the Facebook group.
14:41:07 But I think we need to move on to delegating and stuff first right now.
14:41:13 And so…
14:41:16 So if you want to
14:41:18 different links in the social, in the i'm sorry the
14:41:22 SSBC Facebook group and say, can you tell me what might be missing on my Facebook
14:41:28 profile or page or whatever. I'll go through it like I've been going through with the websites
14:41:32 And say, ooh, do this, do that, add this, add this, get rid of that, say something different here.
14:41:38 Okay.
14:41:40 All right.
14:41:42 We talked about this the other day, follow up marketing, social media marketing, funnels for lead gen, affiliate and partner marketing, billing, invoicing. These are things to automate and systematize more.
14:41:52 So if you don't know how to do these or you need a person to help you, then we need to
14:41:57 get some help for you.
14:42:00 follow up. We talked extensively about the other day. I'm not going to go into that.
14:42:06 These are things
14:42:07 Again, we talked about most of this already but
14:42:12 social media that you want to automate more or delegate to.
14:42:16 Email.
14:42:17 client intake. Sometimes people will get lost in the shuffle and they go, I just paid for this person's stuff, but they haven't even contacted me yet.
14:42:25 Or they'll say, I haven't even heard back from them.
14:42:28 Keep in mind that your emails, if they're the first or second time that you
14:42:32 they may not be seeing your emails. If you're following up with them, hey, thanks for signing up for the blank
14:42:37 package. I'm excited to work with you. Here's the link to da-da. And you're onboarding them just with one medium email.
14:42:44 they might not be seeing that email. So what if they're not seeing that email, they're going to feel very underappreciated, undervalued.
14:42:51 As a new client, right? So you have to reach out in some other ways.
14:42:54 Please, that's one of the biggest mistakes I see people making.
14:43:00 So what kinds of, so system is not just tech. It is a process. So a process you're taking people through lead gen.
14:43:07 is one. We were just talking about your websites, how if someone lands there.
14:43:12 like Tammy had a free thing that had lots of great content on it, but it was not behind an opt-in box.
14:43:19 Therefore, she was not getting a lead. So if 100 people came to her website.
14:43:24 In a month, she would get zero people on her email list unless they actually clicked over. I didn't even notice if you had a
14:43:32 call button, but you probably did.
14:43:35 So unless they did that or unless they clicked over to Facebook or LinkedIn and messaged her that way, but she still wouldn't have known if they were on her website because they didn't
14:43:43 give her name and their name and email.
14:43:46 So when you give your name and email to get something for free.
14:43:51 then that is leads. Now you can get them from social media. So you got to create
14:43:57 memes that are specific to your free thing. So if you have a checklist on your website, then you need to take an image of that checklist, like a graphic.
14:44:06 and put it into a square image and or other shapes and sizes for different platforms.
14:44:12 And say, do you need help with blah, blah, blah? Then go grab my checklist on blankety blank.
14:44:18 And put the website, blah, blah, blah.com, right? And put a picture of it.
14:44:21 And put an arrow to it, right? And then you
14:44:25 periodically throw that out there on social media. That's one thing. Somebody else can also share your free thing.
14:44:33 So I have a couple people this month sharing my pub my
14:44:37 publishing free video. So how to publish a book. So they have clients who need
14:44:43 books and so they're going to share my free thing. So we gave them an email copy and we gave them little blurbs for social and a couple images.
14:44:52 and a link to copy and paste into their social media, into their stuff. So that's how referral sources are going to
14:44:59 refer you and get you leads.
14:45:03 And then you can do things in your emails the same way. Like you can ask for referrals in your email campaigns with people and you can do
14:45:12 You can say, hey, I know those of you who are on my email list appreciate some of the tips that I send out because you tell me. I'm wondering if you know five or six people that might also want this information on how to blah and blah.
14:45:24 Or, you know, blank and blank. If you do, maybe you could copy and paste the following blurb
14:45:31 And or just forward this email to them and
14:45:35 share this content with them and have them and make sure like
14:45:41 somewhere on there it says get on Tricia's email address, right? Get on Trisha's email list.
14:45:48 click here or something. But I would write it in a blurb that they can just copy and paste into social or into a message or a text.
14:45:58 So we need those systems to not only get the new leads, but once they get into the system, then we need to pre-write emails.
14:46:06 Like on some of the publishing stuff, I have like a series of three emails that I've pre-written to go like every two days
14:46:12 So you sign up for the free publishing thing today. You get the first email.
14:46:17 Then two days later, you get the second email and two days later you get the third email. And I've pre-written them all
14:46:22 to be slightly different.
14:46:25 And then ideally.
14:46:28 I used to have a system that would actually send them a voicemail too, and I don't currently have the system that is hooked up to that email.
14:46:36 And so I have to have
14:46:39 Maybe once, ideally.
14:46:41 I don't get as many opt-ins as I would like, but like right now I'm doing this giveaway, right? And so a lot of opt-ins are coming in. So I should be weekly
14:46:50 taking those email addresses and sticking them, well, phone numbers would be better.
14:46:56 If I was getting phone numbers, I think I'm getting some of the phone numbers, but not all of them.
14:47:00 I can take all those phone numbers and stick them into a broadcast that says.
14:47:04 Hey, you know, I saw that you got the free thing. Hopefully you found it in your spam or trash box if it wasn't in your inbox and you were already started looking at it.
14:47:14 But if not, make sure you go look for the email and all that.
14:47:18 So that kind of that kind of
14:47:21 we have to think of those systems ahead of time. We have to pre-write them.
14:47:24 We have to think about, okay, I wanna put a testimonial in those initial three emails too.
14:47:29 Because these are new people that may not know anything about you.
14:47:32 So how can you show enough proof, credibility, like a good photo of you in there so they recognize you?
14:47:41 As well as…
14:47:46 text message service.
14:47:47 I don't use a text message service.
14:47:52 If you have a CRM that has text messages and email, I would try to do it in one. If you don't.
14:47:58 There are so many out there. The problem with getting a text message service is if you
14:48:03 You have to schedule out all those little text messages to go. And you have to remember to go over there and send people a little promo text.
14:48:11 And little message texts.
14:48:12 If you get them on a text message and then you never text them, then that's useless, right?
14:48:18 I would get them on an email list first and then maybe do a campaign to get them in text later.
14:48:24 you know it's it's hard. Most are pay
14:48:30 either pay per number or text or
14:48:33 pay like a monthly.
14:48:36 I know I've been asking everyone to. There's a couple, there's, I did vet some
14:48:42 Roseanne was the one that I was going to use, Roseanne.
14:48:49 And now I can't say if that's the website or not but it was like
14:48:53 50 or 60 bucks a month.
14:48:56 But I signed up for it thinking, okay, this is the air. I'm going to do it. And then I never did.
14:49:01 So don't do it until you have like
14:49:04 And until you've pre-written those series of texts and you have that whole strategy and ready, just plug it in.
14:49:10 But then you have to go get people to opt in for the text.
14:49:13 Because just because you have their phone number doesn't mean you can send them a text message, a marketing campaign.
14:49:18 So then you have to have the campaign
14:49:20 written and ready to go that you're going to send to your email list, like a series of three or four emails along with a PS you're going to put in all your newsletters.
14:49:29 that's going to get more people on that text message. And you might even have social media memes created
14:49:36 that talk about getting my text and I'm going to give you this on text and you're going to get this and you're going to get that. Here, sign up for text.
14:49:42 And so you have to have all those marketing things ready before you go do the platform. Too many people go buy the platform. They don't do the marketing things like me.
14:49:50 First, and then they go pay for it for five, six months. They still haven't set it up. So then they cancel it because it never goes anywhere because they didn't do the pre-work.
14:49:58 So people don't want to do the pre-work. So do the pre-work
14:50:01 And then find the system is my advice.
14:50:05 That makes sense.
14:50:07 Okay. Oops.
14:50:14 Sales calls sign up.
14:50:16 Any other systems that you guys can think of that would help
14:50:22 you get more done, not spend so much time
14:50:26 If you're doing any manual labor chaos.
14:50:30 This is what you want to look at. So over the course of the next seven days, you might want to write down the things you're doing. Just take a pad of paper.
14:50:37 You know, take a little pad of paper and write down
14:50:40 spent 30 minutes doing this, spent…
14:50:43 two hours doing this, spent 10 minutes doing this
14:50:46 And then at the end of seven days, see where you're spending some of this time and could some of it be
14:50:53 put into an online forum where someone can fill it out or could it some of these questions you're asking people perhaps
14:51:00 be put into your CRM so they can just
14:51:02 answer those questions when you onboard them.
14:51:07 More than likely we are more than likely
14:51:09 He's doing a lot of manual labor.
14:51:11 Because that's how it used to be done. And we just haven't moved them to an online system yet.
14:51:18 So delegating
14:51:22 We'll always be talking about delegating.
14:51:24 But the first things to delegate are these things over here, in my opinion.
14:51:29 Okay, so you might take a screenshot of this as far as
14:51:33 What are the things to start?
14:51:35 Delegating.
14:51:37 follow-up tasks, if you can. I was just talking to my VA this morning and she lives in the Philippines and she's like, I wish I could help you with your follow-up.
14:51:45 Because I'm like, I wish you could too, because I have all these little note cards that need to be handwritten and sent off from the US with a stamp and all this stuff. And we just
14:51:54 There's no way I could get those to her to do. There's no way because why would she mail them from the Philippines? That's silly.
14:52:02 So I need to find someone in the US to do that task. But follow up on email. So say like in the MailChimp thing that I run for Polkadot.
14:52:12 people can email me back from the emails
14:52:16 in MailChimp and then I get an email that says somebody emailed me back and it's in MailChimp, but I can see what they said
14:52:23 I could actually pass that off
14:52:26 And say, can you call this person? Can you reply to them with a thing?
14:52:30 Right. And so I could pass off that or instead of me getting those notifications, my assistant could get the notifications that somebody messaged and then they could troubleshoot the email.
14:52:40 Okay, so that's how somebody could help.
14:52:42 in that arena.
14:52:45 bookkeeping and accounting, even if you do bookkeeping and accounting, it's never the first thing. You shouldn't be spending time on that. Just go make more sales, go do more marketing, go do more speaking, go do more follow-up.
14:52:56 Don't spend money or time doing a spreadsheet or your bookkeeping, please, or entering receipts.
14:53:03 Please don't do that. I mean, I put everything
14:53:06 into a folder and send it off to my CPA and my bookkeeper like every six weeks.
14:53:11 And I write a little note. Oh, this was for Polka dot. This was for this conference. This was for the office supplies.
14:53:18 That's it. And then it goes off. That's as much as I will never enter that. Oh my God, that's such a waste of my time.
14:53:26 So where can you be spending your time better, right? Graphic and web design, I'm pretty good at design.
14:53:32 If I can do it quickly, like in five minutes, I'll do it
14:53:35 Because I know what I want. And usually, but not most people can't.
14:53:39 Okay. So like.
14:53:42 Anne was on here and on here
14:53:44 Denise was on here earlier and they both do this for a living so they can probably get in and out. But sometimes creative people that do this kind of thing
14:53:52 spend too much time on a project like that. So don't do it if you're going to spend too much time.
14:53:59 Social networking, social media
14:54:03 The onesie twosie messaging, I wouldn't because the people
14:54:07 The biggest mistake I see there is when you're private messaging somebody and somebody else is doing that for you.
14:54:13 is that they send a private message like my assistant will send a message like, hey, have you thought of coming to my event in January? I'd love to see you there, Trish.
14:54:22 And she would message you and then she didn't know that I just talked to you today. Then it looks stupid because
14:54:29 You guys got a message from me and it's clearly from my assistant because otherwise I would have worded it differently.
14:54:34 I would have said, great to see you today. Are you going to come to January, right? So do you see the difference? So you have to be careful with what it is you're delegating
14:54:44 And the wording that you're using. For the longest time
14:54:49 I was using the wording. It was great to meet you at the event.
14:54:53 It was great to meet you at the event. You don't say that because
14:54:57 What if you've already met them and you're just following up, right? Or somebody else is copying and pasting that message. You say it was great to see you even if it
14:55:04 then it applies to everybody.
14:55:05 So there's these little teeny tweaks. You got to look at what you send. And if you're going to
14:55:10 craft a script or a message for someone to call or send emails or do private messages.
14:55:17 Please, you have to look at all the things. Have me or somebody look at those scripts
14:55:22 We definitely want to pass off some of that stuff, but have someone look at those scripts first.
14:55:28 Before you pass it off. So it applies to all people.
14:55:34 publicity and joint ventures. I'm at that stage where I have a joint venture manager now.
14:55:40 And it could be that you are too. So if you want to do a lot more collaborative things.
14:55:46 joint venture webinars or share each other's stuff
14:55:48 You might want to have somebody who's really organized with keeping track of those people, who they're sending to, what their list looks like, somebody that actually subscribes to that person's list and watches what they're doing.
14:56:01 somebody that can grab affiliate links and things like that. So that would be somebody to hire for.
14:56:06 Because that's very…
14:56:08 That's like running a whole nother business when you're doing a lot of those.
14:56:13 Blogging and copywriting. So the copywriting, when I was talking out your wording earlier on the
14:56:19 website. Not a lot of people have that skill to be able to talk it out.
14:56:25 And luckily I record it, right?
14:56:27 Not a lot of people have that skill to be able to talk to each of you and talk through what you should say on staff.
14:56:35 So you either need a me
14:56:38 And then transcribe it and put it up or
14:56:42 you can train a copywriter, but copywriters tend to be anywhere from
14:56:47 They could be anywhere from like $50 an hour to $250 an hour.
14:56:53 Or $1,000 to
14:56:56 $10,000 for writing one page web page. So they could be all over the board.
14:57:04 So you want to get better at learning how to do that.
14:57:08 and or be in like
14:57:11 having me look at your stuff, please have me look at your stuff. I want to see and you guys aren't showing me enough stuff.
14:57:17 Or you're just not writing enough stuff to show me anything. I don't know. But you should be writing more stuff.
14:57:22 So you can show me more stuff. So that could be writing emails, writing social posts, writing.
14:57:28 web pages. I'm constantly putting web pages on my website. If you're not, then you're not thinking up new creative ways to get people on your list.
14:57:36 And get them engaged. So we have to start thinking about that, which goes back to then blocking some time on your calendar
14:57:43 Right. To make sure you're doing some of these things.
14:57:46 How can I get more people to my website? Okay, let me think of three different ways I can get more people to my website. How can more people that are on my website
14:57:54 get into my email list let me
14:57:57 create some really easy content.
14:57:58 Don't overthink it. Just do what you think
14:58:01 is the perfect next step for the person that's coming.
14:58:05 Right. Back to
14:58:08 delegating here.
14:58:10 repurposing. I was just talking to my VA who's in the Philippines
14:58:14 This morning about taking some of the videos that I've done recently, even the live rants and things like that. She can chop those up
14:58:24 into little 20 second little reels and segments and things like that. And so she takes all of those things, she looks through them
14:58:32 She literally will figure out what she knows what I'm promoting. She knows what I want to get people into.
14:58:38 And she literally pulls out the right things and just does stuff.
14:58:42 So we need someone like that.
14:58:44 Yeah, I know it's about top of the hour. Thank you for being here.
14:58:48 But repurposing your content is huge.
14:58:53 stuffing full link mailing, if you have stuff that needs to get mailed out
14:58:57 like Suzanne's amazing invitations and you just sent me a card. I was showing Riley and she was like, Ooh, look at that.
14:59:04 So it was really good. The mail is getting really good. You're sending Suzanne. Let me just tell you.
14:59:10 Yeah.
14:59:09 Thank you. And the one thing with that that I just, I was so surprised and actually
14:59:15 how inexpensive it was expensive
14:59:17 to have the printer
14:59:22 Yeah.
14:59:19 do the mail merge of my addresses of the time savings of me
14:59:23 Yes.
14:59:24 making labels, sticking them on versus paying them, it was like, wow.
14:59:28 Yes, I know. It's cheaper because they have a cheaper postage rate. So you're going to stick a 60 cent stamp on it or whatever it is.
14:59:37 But they might stick a 40 cent stamp and that difference of 20 cents is all it costs to do the whatever that you just said.
14:59:44 Yeah.
14:59:45 So it's like almost the same price to have
14:59:48 somebody else do that bulk mailing stuff.
14:59:50 So very smart. Good. I'm glad you did that.
14:59:55 And then all these other things, where to find the right people. Please ask for referrals first.
15:00:01 I have a ton of people that I've vetted
15:00:05 You want to grow efficiently and affordably.
15:00:08 You want probably two people in the beginning, like someone techie for sure, someone marketing perhaps and or a bookkeeper. So that's two to three people.
15:00:18 Those are the most important people in the beginning. But you don't need them full time. You need them for like the bookkeeper, you need two hours a month.
15:00:27 You know, the social media person, you might need two hours a week, maybe four, depends on how much they're doing.
15:00:33 And then the techie person, you might just need as is. Maybe it's five hours a month.
15:00:37 And then, so that's a great starter package of a team, right? And then we find the people that are anywhere from
15:00:45 $8 to $50 an hour depending
15:00:47 And what's really important is your database. Don't let anybody who doesn't know what they're doing touch your database, please. Which means your CRM.
15:00:56 Make sure that you have a task list. You're giving them assignments.
15:01:01 you're asking them, so what can you realistically
15:01:06 accomplish? Am I putting too much on your plate? Please let me know.
15:01:10 And do you need more stuff? Please let me know. But here's the order of importance of things that I need done.
15:01:16 And you can chunk them into things. So regarding my business reimagine conference, for example.
15:01:23 There are certain things that need to get done versus my everyday social media marketing stuff.
15:01:29 Okay. So we have different projects, so to speak.
15:01:33 And then how to tips for training is you have to get on Zoom calls with your assistants. You have to do that.
15:01:41 In the beginning, probably weekly for a couple months
15:01:44 Even if it's just for 15 minutes every week.
15:01:48 Just to check in because it gives them more confidence
15:01:51 It gives them more buy-in
15:01:53 they get more dialed into what you need. They start understanding you faster on what you like. You can talk through things better. They can record it and take the recording.
15:02:03 And it just builds that better relationship so they have more buy-in and don't forget about you. The people that I see not having the phone calls are the ones that are asking me, oh, well, I had a VA, but I don't know. She hasn't been in touch for weeks.
15:02:15 Well, it's because you're not scheduling and regular team calls.
15:02:21 Again, somebody who's $20 an hour, if you have a 15 minute conversation, that's $5.
15:02:25 It's worth $5 to have a check-in with your team every freaking week, okay?
15:02:30 So don't worry about that. You have to schedule that.
15:02:34 So that's a lot. I want you to think about the
15:02:38 Like we do a lot here in two hours. We were doing website stuff, social media. I know we did deep dives on the ladies who were here today.
15:02:49 But hopefully, if you're listening into the recording
15:02:53 you're taking that advice and you're going to your website and you're looking to see what you need to do.
15:02:58 I want to see you guys changing your web pages, putting them in the
15:03:02 in the chat or in the Facebook group so I can give more complete
15:03:05 feedback so we all can.
15:03:08 And if you have a need for a certain type of virtual assistant.
15:03:13 put that in a separate post and say, I'm looking for this. They need to be able to do this, this, and this. You can't just say I need a VA. You have to say, I need this software.
15:03:22 They need to know this software, this software.
15:03:25 And they need to be pretty capable with design or pretty capable with writing content or pretty capable with
15:03:32 taking my content and re-emerging it into other things.
15:03:36 So, you know what I'm saying? So you have to really think about the habits
15:03:41 the workability and all that. So I don't want to keep you too much over some
15:03:44 Thanks for being here and um
15:03:48 I do have five minutes if either one of you have questions.
15:03:53 I don't have any questions. I just wanted to say thank you so much.
15:03:56 for this. I did learn a lot today.
15:04:00 I do. I do know I need some assistance because i'm
15:04:05 I need assistance.
15:04:09 Yeah.
15:04:08 We all do. I need assistance. I need more assistance than what I have right now, you guys. So like, it's
15:04:18 Yeah.
15:04:15 And it changes. It changes on a regular basis. I need coaches and mentors. I need VAs and techie. Oh my God.
15:04:22 And we just have to figure out what
15:04:25 what you're going to do in order. If you're on a budget or if there's certain, you know, I only have, you know, $200 this month. Okay, well, then the best use
15:04:33 Because of the things you got on your plate is this. Put it here, right?
15:04:37 So that's kind of what we got to do. So, but if you did want to talk to me, remember you have that $350 90 minute option that you can do. So it's on that thank you page.
15:04:48 Okay, thank you.
15:04:49 You're welcome. Happy holidays.
15:04:52 We will see you in January, if not before somewhere else.
15:04:57 I had a question.
15:05:00 about my next postcard that I'm doing. And I did
15:05:05 that…
15:05:06 When I did this last time, see, I was thinking you had to have the whole side open, but when I got some samples.
15:05:13 Some of them were only keeping like this much open so I could use that much more
15:05:21 A little bit.
15:05:19 for text and stuff. I've got to look at those samples but
15:05:26 other than giving them this and having some kind of freebie where they
15:05:31 got a code and got $5 if they take it to the spring market is there anything
15:05:36 that you could think that would be a good
15:05:38 call to action.
15:05:40 to include with it?
15:05:41 Well, and I'm keeping the recording going just so because I want you to hold that up if you can and I want to critique it and I have it in the kitchen. I can go grab it.
15:05:50 So this is the back. So yours had a little too much information okay
15:05:55 Yes, the text is too much.
15:05:55 You can see the back there.
15:05:57 It had way too much information.
15:05:59 you know this was the other side which i think
15:06:02 was good.
15:06:01 Brian was super fun. That was super fun.
15:06:06 The back should not have had that much information. It made me not want to look at any of it, frankly.
15:06:11 Yeah.
15:06:10 So you're better off taking them to a webpage to get those.
15:06:15 Okay.
15:06:25 Oh.
15:06:16 information. So again, this is why we create multiple web pages all the time. It's like, oh, I'm going to do a mailer. So I can't just put everything I want to say on this mailer. I'm going to go put it on a special hidden, like a backend website that's not maybe in your navigation.
15:06:30 But you create a web page. Hey, if you're here, then you saw my mailer and you got the, and you have a picture of the mailer.
15:06:36 And then you're probably interested in coming to the market. Why do you want to come to the market? This is why. And you can use the coupon that you have. And if you bring that in, you're going to get $5 off, but also
15:06:49 You can enter to win when you bring it. You're going to drop that in a fishbowl at the market and you're going to enter to win
15:06:57 $150 worth of product or something like that, that might be good incentive.
15:07:02 Yeah.
15:07:02 And I just thought about that. I just thought about that. Like, that's just what happens so
15:07:05 Yeah. Yeah. Yeah. I was thinking.
15:07:07 that would be good.
15:07:07 Yeah. And so have a little sign when they come in that says, if you got our postcard, make sure you enter or just, you don't even have to say that just say enter to win
15:07:17 Either drop your postcard if you received it in the mail or fill out our slip and then have that right with a little at the entryway of your event
15:07:26 Yeah.
15:07:25 Or they have to fill out the little slip to enter the win or drop their postcard, right?
15:07:31 Yeah.
15:07:31 So that could be one thing you do.
15:07:33 Another thing you do is you could say, if you bring a friend
15:07:42 Then, I don't know, like how you're going to track the bring a friend thing
15:07:49 But if you…
15:07:50 I mean, what I did last time was they just
15:07:53 If they showed up with their friend, then they both got
15:07:56 the deal.
15:07:57 Would all these people be on your email, your CRM by chance?
15:08:01 Or maybe not.
15:08:02 should have most of them, yes.
15:08:03 and you have all their phone numbers.
15:08:06 I have a lot.
15:08:08 Because what you could do is you could say if you want to double down on your coupon, instead of $5 off, you get $10 off. If you sign up here.
15:08:15 And give me your full
15:08:19 give me…
15:08:21 your phone number, but also like three referrals of friends that might be interested with their phone numbers and their email addresses.
15:08:28 And I won't add them to the big list, but I will reach out to them personally and invite them.
15:08:34 So that could be interesting.
15:08:37 Yeah.
15:08:38 Did you follow that?
15:08:39 Yeah. Yeah, that's a good idea, you know, because I've got
15:08:43 Email, text. I have probably
15:08:45 I don't know, 2000 and some on the email list
15:08:50 and maybe a thousand and maybe a thousand
15:08:49 But we're talking about
15:08:52 that I have post office mailing address.
15:08:55 But we're talking about getting referrals so that's
15:08:59 So yes, so the goal is
15:09:01 Because I want more.
15:09:02 I know. So if you want to double down on your coupon coupon, I'm going to give you a code to write on your postcard.
15:09:09 that when you come in, you'll get $10 instead of five. But first you have to fill out this form.
15:09:14 And you have to give me legitimate
15:09:17 Names, phone numbers, and email addresses.
15:09:21 So there's literally like
15:09:23 six spaces. First of all, there's their name and email
15:09:27 and phone number, that person.
15:09:30 And then there are three referrals, phone number, email.
15:09:35 Yeah.
15:09:34 name, phone number, email name, phone number, email name.
15:09:37 And so it's a form they have to fill out. And so you'll get a notification that so-and-so gave you three referrals.
15:09:43 And then what you need to do, it's a lot of work on your part, though, is to not necessarily add them to the
15:09:49 the list just yet, but you have to call
15:09:52 and or email them privately and say so and so
15:09:56 that you might be interested in an invitation to come to this thing.
15:10:02 She's a member or she's coming or she's on my list and she got the thing. You can call her and ask her about it
15:10:08 But she wanted me to reach out and let you know that you're invited and
15:10:13 Yeah.
15:10:12 Here's the details. Would you like me to send you an email or add you to the email list so you can learn more about this, but also our fairy ball, which is in September?
15:10:21 Yeah, that's great.
15:10:23 so that's
15:10:24 So because what do you do with these
15:10:28 these direct mail pieces right like
15:10:31 I renewed my chamber membership and so they sent me
15:10:36 $25. Thanks for renewing. $25 cash to use at an event or something like that.
15:10:42 Yeah.
15:10:43 So you have to come up with something
15:10:47 on these direct mails about
15:10:49 Those are three ideas.
15:10:53 to continue doing more. You can't do all of that.
15:10:53 Yeah, I like that going to a new hidden web page
15:10:58 Yeah.
15:10:59 because
15:11:01 there wasn't enough room to tell everything that I really wanted to tell. But if they go there
15:11:06 Yeah.
15:11:06 You could have video, you could have all sorts of
15:11:08 Yes.
15:11:09 Stuff.
15:11:10 Yeah. So the postcard needs to say
15:11:13 Learn how to double your coupon.
15:11:16 Mm-hmm.
15:11:18 online at da-da web page, right?
15:11:21 And maybe you even buy a domain that makes it easy
15:11:25 that goes to
15:11:29 treasures deals
15:11:31 It's treasurer's market, right? It's um
15:11:33 Yeah.
15:11:37 coupon like
15:11:39 treasurescoupon.com or something like that something
15:11:43 that won't be bought, that goes with your brand that's easy.
15:11:48 that you could just put because a domain costs, you know, 12 bucks a year
15:11:52 Yeah.
15:11:51 And you could just keep forwarding it to that thing. And then you could use that for all your mailings regarding Treasurer's Market.
15:11:58 And then you just keep changing the webpage.
15:12:02 So all the different direct mail. So you know that everybody that goes to that page
15:12:07 Also for analytics on your website, everybody that goes to that page is coming from your postcard.
15:12:12 Because it's using a specific
15:12:14 Yeah.
15:12:15 direct mail or URL.
15:12:20 Yeah.
15:12:17 That's good for tracking because then you're like, okay, I mailed out a thousand
15:12:23 And 700 people came to this page. Holy shit, right? That's a lot.
15:12:27 Yeah.
15:12:28 or only 100 people out of 1,000 came to this page. You're like, hmm.
15:12:32 maybe what I'm putting on the mailing is not working enough. So the next one needs to be better.
15:12:35 Yeah.
15:12:37 Yeah.
15:12:39 Yeah. Okay. Awesome. Thank you.
15:12:41 Good. You guys were all really good.
15:12:43 test subjects today.
15:12:47 But you're doing good, good.