12:59:31 Let's see.
12:59:36 All right.
12:59:38 I see her driving, Veronica. You almost there?
12:59:43 No. Okay. That's all right. There's always recordings. Don't worry about this. All right.
12:59:50 We're on call number two.
12:59:54 And if you weren't on call number one, never fear.
12:59:58 We have recordings.
13:00:01 of call number one and all of them will be in the back end in that
13:00:06 what I call a thank you page
13:00:08 And…
13:00:10 We have a few weeks until the next call.
13:00:14 You know, when you do a program like this, you just kind of have to stick it on the calendar. And the reason I did it instead of five weeks in a row.
13:00:22 is because last time I did it like that, people were way overwhelmed. So now I do, I didn't, I don't necessarily mean to do two in a row, but it has to also fit my schedule.
13:00:35 And I, uh.
13:00:37 like to make sure I keep them at the same time, same day and all that. So it's just easier to schedule for those of you who attend.
13:00:44 Hi, Tammy.
13:00:47 And so, hello, Mindy.
13:00:49 Thank you.
13:00:50 Okay.
13:00:52 And so there's the next call then is, I want to say November 25th.
13:00:59 So you have one, two, three. You have three weeks. You have three weeks between now and the next call.
13:01:07 To review the first two calls.
13:01:10 And so the first two calls
13:01:13 I mean, all of them are important.
13:01:15 And we did a bunch of Q&A on the last call. So when you hit Q&A on the recordings, usually we're done.
13:01:23 Unless I say I've got a few more slides, but let's do some Q&A on this and then I'll go back.
13:01:28 In case you want to skip Q&A, but sometimes the Q&A is some of the best stuff, right? So some of you have been in masterminds before, and that's kind of when you get
13:01:37 the juice of what people are asking and, oh, I didn't think about that. And I want to hear what the answer is. So those are good things.
13:01:45 And as I was saying for some of you who just joined us, if you miss call number one and you haven't looked at the recording yet, no worries. You have three weeks until the next call.
13:01:56 and uh
13:01:58 Basically, I did that because I wanted to spread these cause out. And I also have things on Mondays
13:02:04 The other weeks, and I think it's a holiday, next Monday is a holiday. It's veterans day
13:02:09 So hopefully you're going to take the day off. I know I am. So yeah.
13:02:14 So we're here. Thanks for doing this program with me. And I hope it really gets you where to that next level of wherever you are in your business. That is my goal.
13:02:23 So all of you are in different places in your business. All of you have different businesses.
13:02:28 And so why do I do, how do I do this group with covering so many topics
13:02:35 Because I keep it small. We've got 17 people that are taking this class. There was like 18 in the last one, which is perfect.
13:02:43 I don't want a lot more people.
13:02:46 where you're going to get a lot of the custom advice is in the Q&A and also in the Facebook group. So please make sure you're in the Facebook group.
13:02:56 And if you've added yourself in the last couple hours, I haven't gone in there to approve you, but I can now.
13:03:03 I don't see anybody. I'm going to put the link to the Facebook group.
13:03:08 All of you should have gotten an email.
13:03:11 I don't know, maybe an hour ago or a little bit less.
13:03:16 Is there anybody that did not get an email and you can't find it in your spam or trash?
13:03:20 It's probably in your spam or trash.
13:03:23 Kind of, we don't know, Mindy. I know I was texting you.
13:03:25 You know how sometimes, okay, so this is a problem that you might run into in your own CRM, in your own email system.
13:03:32 is that you're going to come up with
13:03:33 You're going to check your stats of your emails. And some of them are going to be like.
13:03:39 bounce, right? So if they bounce, sometimes it's a hard bounce, sometimes it's a soft bounce, sometimes it's a block listed or blacklisted.
13:03:48 And my own email address is block listed in my system. It's very annoying. So I have to use my Gmail for my own emails from my own system.
13:03:59 And I've noticed that especially if you've had an email for a long time, that's when it's more block listed because there's more chance of it being marked as spam throughout the years, right?
13:04:09 So the newer it is, the better deliverability it should have.
13:04:15 Unless it's something funky like hello at contact at
13:04:21 something else weird at, if it's your name at, it should work. But again, if you've had it forever, sometimes it's time to change the email. And I'm not a techie. And Denise actually might be able to answer your question more than that, but
13:04:35 That's the extent of my knowledge on that topic in case you but you have to watch your own stats and you have to watch who's bouncing, who's hard, who's soft.
13:04:47 And that's just something that we have to learn or our technology person has to learn
13:04:52 And be able to manage it or figure out how to contact these people and get a different email address for them so they actually get your emails.
13:04:59 It's a pain in the butt. But yes, there's a couple of you that I've had to do that with.
13:05:07 Because of that issue. So
13:05:08 That's the explanation of that is all I know. And I hate this one blind. I'm in this rental house, as you know so
13:05:17 We're just going to have to deal with this light in my eyeball.
13:05:22 All right.
13:05:25 who was not here? Raise your hand for the last call live.
13:05:29 Okay, the majority of you. Awesome.
13:05:33 And out of those people, raise your hand if you watch the replay if you weren't here.
13:05:40 A-plus. Woohoo!
13:05:41 I was here for half and then I watched the second half.
13:05:44 Right, good. Perfect.
13:05:46 Tammy doesn't have the email. It's not my spam or trash. Okay, but you made it here because somehow miraculously, you still made it. Okay.
13:05:55 Well, that's weird. If you could send me an email, Tammy.
13:06:01 it's everybody on the list should have got it, but we haven't checked the analytics to see if they've all gone through.
13:06:07 Annoying. Okay. And like I said on call number one, most of you are polka dots. Not everybody is. Okay. Tom obviously is not a polka dot.
13:06:17 is one of my clients. So you guys can connect or look each other up.
13:06:24 And…
13:06:25 I'm excited to dive in for call number two.
13:06:27 I don't want to waste a lot of time. Are there any?
13:06:30 questions about logistics first of the program because
13:06:34 Yeah, you're going to have to go back and look through um
13:06:40 Let me just pull up. Yes, was there a question? Did I see a hand?
13:06:46 Let's see.
13:06:58 And happy Monday, everybody. Okay, so I just put the link to the thank you page
13:07:03 It's definitely starting out as a Monday for me. I don't know about you.
13:07:07 Bye. Okay.
13:07:08 So here's the thank you page.
13:07:10 No, that's not it.
13:07:14 No? Nope.
13:07:17 No. That's true.
13:07:22 Okay.
13:07:25 Okay, here's a thank you page where it has all the dates and times
13:07:30 It's the same Zoom link for all calls, you guys. So just copy it in to your calendar now so you never have to go hunting for it.
13:07:38 You can do the passcode here or the long one I just sent in the email.
13:07:42 goes to the same place. Call number one, I did try to outline some of the homework that I suggested. Now.
13:07:49 Whether you do it all now, it doesn't matter. Try to do it along the way, okay? That's why we also, this goes through March.
13:07:57 Because I also want to make sure
13:08:00 Things get done and I know life gets in the way.
13:08:04 I did put a link to the need number worksheet, which I saw a few of you sign up for to get.
13:08:10 the biz quiz, which a couple of you took already
13:08:14 And then there's a productivity and profitability checklist that's just a download.
13:08:19 And so you can get that.
13:08:22 The chat, excuse me.
13:08:25 The chat, the transcript, and the AI summary for call number one are here.
13:08:34 And so that's going to be here. And I'll do the same thing with call number two.
13:08:38 underneath. So that's how it goes.
13:08:40 Any questions on that?
13:08:43 And you can unmute. I'm trying to open the chat to see if there's any questions. Oh, and happy birthday, Trish. Yay.
13:08:51 Birthday. All of that.
13:08:55 Awesome. Okay.
13:08:58 All right.
13:09:00 Okay, chat's good. You guys are good.
13:09:03 So now I'm just going to go into, and the Facebook group. Did everybody get
13:09:09 The links in the chat.
13:09:11 Unless you came in after I posted it.
13:09:16 Is there anybody that is not
13:09:19 really actively on Facebook and has a problem posting questions there.
13:09:27 No. Okay. Because the last, well, you'll see the last class
13:09:31 Katrina.
13:09:32 was in the same Facebook group. And so all their questions I left in there with all my answers and everything. So you'll see how in depth we go.
13:09:39 But yeah, Elaine, what's the question?
13:09:42 I have a question. So let's just say I have a new speaker sheet, whatever. I can put that in the Facebook group and you can be like.
13:09:49 That's horrible. Fix that.
13:09:51 Yeah.
13:09:53 What are your colors? Not that you do that, but…
13:09:57 Yes.
13:09:56 Is that the best way to get feedback is just
13:09:59 100%. Please put as much as you want in there. Suzanne
13:10:02 Okay, girl. Okay, because I need a lot of dang help. I am like…
13:10:06 Yeah. And they know like
13:10:07 I am pivoting and it's a myth.
13:10:09 It's a myth, but…
13:10:12 Okay.
13:10:10 It's all right. As long as you're here, that's awesome. And you're working
13:10:15 You know, I've still got, I mean, I just had a call with my team, my main VA earlier today, and I'm like, ah, here's the 17 things we have to focus on in the next two months, right? So
13:10:26 We're just, you know, working through them. That's all we can do, especially with all the chaos and my personal stuff. I'm just doing as much best that I can right now, taking care of
13:10:34 Paid clients this program and paid clients
13:10:38 immediate promotion stuff. That's all I can do, right? So
13:10:43 stuff's going to happen and we got to do what we can do. But please post anything, anything you want me to review.
13:10:49 Fires, business cards, speaker sheets.
13:10:54 ebooks, freebies, also web pages, please are very important. Like just don't say like, can you review my website? Like, because we could do that on a call for sure. And I can do that.
13:11:06 But try a page at a time or something like here's the page for this and this is what I'm trying to get at for that, or this is what I'm trying to sell or whatever.
13:11:15 like input the link and then I can go in and I can give you feedback. Any of you can give feedback as well. Just be respectful and nice. And I will give my disclaimer to my feedback. Please don't ask me
13:11:27 anything you don't really want my answer to. And I try to be very like P's and Q's and like try to be very nice about it. But no, I'm very blunt because
13:11:39 I want to just move you forward faster. So if I say, oh, you should really move this or you should create a video or put this here or move that or get rid of this, it doesn't matter.
13:11:47 If I say like that, it doesn't matter. Nobody cares. It's just because
13:11:50 it's not a priority for the page or something like that, right? A lot of people don't care about your logo. They don't care that like you don't need a logo in these days. You don't need a logo for most people. You don't need a lot of stuff. Okay.
13:12:02 that a lot of people will tell you. In my opinion.
13:12:07 for making money and building a business doing what you love. Some people want it regardless. Okay, great. Then do it, right? But if you're on a very slim budget.
13:12:19 Then I can help you prioritize what to spend money on, what not to spend money on, what's urgent, what's not urgent, what can wait six months, what needs to happen now.
13:12:29 Right. So I know some of you are in that spot.
13:12:31 So you can ask questions like that, like, hey.
13:12:35 I, you know, I'm evaluating between these two softwares or I'm thinking about doing this. What's the cheapest
13:12:43 best thing, you know, and it's not always about the cheapest. I'm going to give you the cheapest
13:12:49 still productive and effective thing to make sure you can get the thing done, whatever it is you're doing. And if my dog marks, it's because there's a maintenance guy coming in.
13:12:59 And I told him, stay out of here because I'm busy.
13:13:03 All right. Any other logistical questions about the program or how to do stuff or
13:13:09 Yeah, Tom, you're muted.
13:13:23 There she goes.
13:13:25 Are you unmuting, Tom, or are you typing in the chat?
13:13:31 If you're not on Facebook often, like seriously, Trish, then
13:13:36 I don't see…
13:13:37 Yeah.
13:13:38 I don't see the…
13:13:40 the videos on the page that you
13:13:43 The thank you page.
13:13:45 Thank you, Paige.
13:13:46 There's only one so far. Did you scroll down a little bit?
13:13:51 I scrolled all the way through.
13:13:54 Maybe you scrolled too far and it
13:13:57 No.
13:13:58 uh…
13:14:01 Let's see it looks like this right here.
13:14:05 Call them replay with a little video.
13:14:11 Are you on the forward slash thank you dash
13:14:14 SSBC file.
13:14:16 The URL.
13:14:20 It's right here.
13:14:22 And you can play it. And you can also make a full screen if you want. If you can't, in case you didn't know, you could do that.
13:14:33 Okay?
13:14:34 I use the link that you put in the uh
13:14:39 In the chat, I still don't see it.
13:14:43 Okay.
13:14:44 Well, you're not going to watch it now. So why don't you look at it for it in the email later?
13:14:51 Okay.
13:14:50 Okay.
13:14:53 Sounds like a plan.
13:14:54 Yeah, and I'll put it in the chat again.
13:14:57 chat with thank you, Paige.
13:15:00 Okay, so we're going to do, we're going to go through a PowerPoint. And I know a lot of you know each other. You can certainly talk in the chat. You can certainly take notes. You can certainly actually do stuff.
13:15:12 While we're talking here. So if we're talking about something on your website, log into your website and fix it. You know, if we're talking about something
13:15:21 on um
13:15:23 social media, log into your social media and fix it. Okay. Like I'm all about getting **** done
13:15:30 as fast as possible.
13:15:33 And so I'm going to move the chat over. You can unmute if you have a question in case I don't see your post or something in the chat.
13:15:40 just unmute and say, Katrina, I have a question real quick.
13:15:43 And then we'll have time for Q&A at the end of this call as well.
13:15:48 So this is call number two, and this one is about your offerings and your positioning. So what you're selling, how you look to others, okay?
13:15:57 So call number one was about your big picture goals
13:16:02 Your lifestyle design of your business, how you're designing the flow of your business and
13:16:09 And how you're working in your business. So I call it your lifestyle business design.
13:16:14 We talked a lot about pricing too. We talked about your money goals.
13:16:18 And I gave you that. That's why I gave you the resource of the need number worksheet, which might take a little digging to figure out the pricing of all that.
13:16:26 And then the biz quiz.
13:16:29 And hopefully, you know, after you watch that thoroughly and you go through this thoroughly again.
13:16:37 you'll really be able to evaluate
13:16:41 what might need to change in an overarching
13:16:46 thing for next year for your business.
13:16:48 We talked a little bit about the eight secrets to a consistent money-making business.
13:16:54 This is in the slideshow from the first call, but you can take a screenshot of it. This is kind of how the things I look at for every client I work with one-on-one.
13:17:03 We want to make sure that all of these areas are being addressed in order to create a smooth running, consistent money-making business.
13:17:10 Okay, at some point. We don't always do them in this order.
13:17:15 But I do like to talk about your vision first. What are you selling? Then your goals and your money.
13:17:22 needs and then making sure the pricing and the packaging and positioning as well is in a good place to reach your goals.
13:17:30 And then we talk marketing, lead gen follow-up sales.
13:17:34 In that order, because if you talk about marketing before
13:17:37 with a product that isn't priced high enough or isn't positioned high enough, like as an expert.
13:17:43 then you're not going to sell as much. So I do it in that order with just about every client.
13:17:48 Sometimes we can speed through, sometimes we have to spend more time on those things. It just depends on where you're at in your business.
13:17:55 Okay. Where to focus. So
13:18:00 Let's see. So we talked about this in the last call really quickly. So if you're newer in business, first couple years.
13:18:08 You're still working probably on some business basic setup
13:18:12 your big picture vision is going to keep changing and it probably will change like every, I mean.
13:18:17 when things happen in life, you change your vision a little bit sometimes.
13:18:22 Your clarity of offerings you're going to
13:18:23 be open to the evolution of what you're selling and your offerings
13:18:28 Every year, like, you know, they might stay the same. I think I sold a previous
13:18:35 group program for three and a half years in a row, right? I had my live big mastermind for 14 years. Okay. But then I just shut it down.
13:18:45 Because I'm changing brands and stuff so
13:18:48 I'm just saying like eventually it'll change. I had my jumpstart Your Marketing brand forever, but then I finally changed to jumpstart your
13:18:56 business now because it's more than just marketing.
13:19:01 So this last year, last couple of years, I've added in a lot of self-care.
13:19:06 And love for myself and all that kind of stuff.
13:19:09 Because I've had to, right? I avoided it for years.
13:19:13 Mindset shifts.
13:19:15 fast cash if you need to make money today, then we definitely look at
13:19:21 Marketing basics, going into your database, people that you already know. If you need to make fast cash, it's the people that you know already that are going to buy. The new people, I wouldn't focus on as much as the people you already know if you're trying to make money
13:19:36 Like ASAP. Okay.
13:19:38 If that's not as much of a concern, you're making some good money, then we do want to focus on setting that business up for a more consistent automated systems and stuff like that.
13:19:50 Because that long term will bring you more consistent revenue.
13:19:55 So that's really like the first couple of years, the second couple of years, I know it says year two, but I have a three-year entrepreneurial evolution plan.
13:20:03 Year two would be like somewhere between your year two and year five or six. Sometimes people still don't get a lot of the right stuff set up by year five or six or
13:20:13 I have a client right now who was in year 11 and still not making a lot of money. She's new.
13:20:19 And she hasn't done a lot of this stuff.
13:20:22 Delegating, double your marketing. You got to hit a lot of people in order to make enough money sometimes. Most of the time, if you're not making enough money in your business.
13:20:32 You're not talking to enough of the right people.
13:20:34 That's one of the major reasons.
13:20:38 Website and technology is more important than ever. Please don't let anybody tell you it's not important.
13:20:43 Now, do you have to spend a lot of money there? Not necessarily, okay?
13:20:48 But it has to really look good, okay? So you have to look the part of what you're trying to sell. So if you're trying to sell a $10,000 thing, you better look like someone who's trying to sell $10,000. That's experienced enough to sell $10,000 thing.
13:21:00 You can't half-ass a Wix website and then try to sell a $20,000 program and look like you don't know what you're doing on your website.
13:21:10 They do go hand in hand and I see way too many people DIYing that website stuff and that tech.
13:21:16 Not a good plan, okay? It doesn't have to be expensive, but it is really critical to spend money in that place because everybody sees that.
13:21:25 And now with all the online marketing you're doing.
13:21:28 They're going to your website, right? So it has to look good. It has to have systems and get more people funneling through
13:21:36 the customer journey.
13:21:39 Restructuring your business models and pricing, you might always be doing that. Always be up leveling, see if you can like do a little muscle task or
13:21:48 Ask yourself, hey, should the rate of this program go up this year?
13:21:53 Maybe it should. And it's the perfect time to raise your rates because it's the end of the year, right? And you can do an end of the year special. Hey, if you buy now before the end of December, you're going to get it in this year's rates instead of next year's rates.
13:22:05 So it's a great
13:22:08 strategy for doing promos right now to raise rates.
13:22:13 Okay, then if you're somewhere between year three in your business and year 20,
13:22:21 It might be time to up your influence.
13:22:23 up level your platform, your positioning, your website, expand your team
13:22:28 really get in more automation.
13:22:31 More consistent revenue generation, maybe more joint ventures, more referral marketing, advanced marketing strategies like
13:22:38 Hosting your own podcasts, running your own conference or summit.
13:22:42 That's kind of a more in advance when you're writing a book or doing an anthology or something, right?
13:22:50 Just always be looking at that kind of stuff. So I'm still recapping a little bit, but this is kind of what we're talking about today too, which is positioning and pricing and packaging.
13:23:00 What to simplify?
13:23:02 Please simplify what you're selling.
13:23:05 I mean, I have 11 online do it yourself trainings, but they're all jumpstart your this, jumpstart your that, jumpstart your that. So they're by topic. So it's somewhat simple, even though I have a lot, but I've been in business for 22 years. So
13:23:17 You'd think I'd have some stuff, right?
13:23:20 I have a mastermind one-on-one this group program
13:23:24 And a few events. And that's really the simple of my
13:23:30 my system, what I'm selling besides the
13:23:33 DIY online stuff.
13:23:36 Technology website and team simplify. If you don't have a good team or team member.
13:23:40 Please let me know. I know a lot of people. I started vetting VAs years ago and I have a spreadsheet of them.
13:23:48 If you have a great one that is able to take on more people, please tell me about them too, because I'd love to add them to the list of people that I can refer.
13:23:58 how your marketing is something you want to simplify. You know, I just let go of
13:24:04 you know, no big deal really pinterest and Twitter or X or whatever this year. I'm like, okay, done.
13:24:09 I'm done with those two, right? And I might even let go of Instagram because nobody really cares about me on Instagram. I have, I don't even know, a couple thousand followers.
13:24:19 But like, I get no comments or anything
13:24:22 It's just one of those things I don't spend a lot of time on. My team does, so it doesn't cost me a lot of time or money to
13:24:30 be there, but it's one of those things that I just might simplify because
13:24:35 LinkedIn and Facebook is all I care about, right? So, and there's billions of people on both of those platforms
13:24:40 So what do I need to have one more for? I don't, right? Only because Instagram's connected to Facebook is it really easy to
13:24:47 to add stuff, but that's what I'm saying.
13:24:51 It's not necessarily good to add more.
13:24:55 of those things, try adding less, right? There's billions of people on all the platforms.
13:25:01 I prefer in-person and networking, networking and speaking.
13:25:05 So when I talk about marketing.
13:25:08 I talk about picking the lane.
13:25:10 Either you are like me and you love to
13:25:14 go to networking events, Polkadot or online or in person, it doesn't matter. You love to talk to people, whether you're an introvert or an extrovert, you still like networking.
13:25:22 and or speaking and presenting and sharing and teaching and
13:25:27 If you're like that, then that's the
13:25:30 the networking speaking lane.
13:25:33 If you hate that you hate that
13:25:35 like don't like it and don't want to do it. You only do it forcefully right then
13:25:41 And you like staying behind your computer or just like posting and creating content and doing posts and story posts or videos or whatever.
13:25:47 That's the online lane.
13:25:50 I could care less about the online lane if I have to be there. But like, so I spent about 20% of my time on the online lane and 80% of my time in the networking speaking lane. So you want to do the opposite if the other lane is more attractive to you.
13:26:04 I think you can be totally successful making hundreds of thousands of dollars on either lane. You don't have
13:26:09 to do 100% of both because that's
13:26:12 almost humanly impossible.
13:26:14 So that's, again, something to simplify.
13:26:17 Simplify your schedule and you're getting organized
13:26:20 I've had a lot of people in the past
13:26:24 who are very unorganized with their computer, how they're saving things, how they're naming things.
13:26:29 In the computer, in the Google Drive or Dropbox.
13:26:32 In the back of their CRM, and that will cause you so much chaos. It's ridiculous. So we have to
13:26:39 at some point, spend some time organizing that stuff and renaming and having naming systems
13:26:45 I was just going over that with my assistant this morning, how I named this list this thing and everything that goes with that list needs to be named the same thing so that it's organized.
13:26:55 And we can always find stuff.
13:26:58 So it's more important than you think.
13:27:00 And so you got to start a system now and create it. And then if you have to go back
13:27:04 I can't even tell you how that saves my life by knowing how to find things in my computer.
13:27:10 22 years in this business, okay?
13:27:13 Today we're going to work on your clarity and confidence with your offerings and positioning. So fine tuning and adjusting your business models and pricing so that you're making offers people want is critical.
13:27:23 Sometimes you can't see the tweaks in the messaging or the packaging that could make people want it more.
13:27:28 And then understanding the perception others might have of you based on what you look like and are projecting online as important as you're too close to your own
13:27:35 And as a matter of fact, some of you, I was actually looking up for us an alternate email for on Facebook today, literally today I was on Facebook. I looked at almost every one of your profiles.
13:27:46 And half of you did not have business contact information
13:27:50 On your Facebook profile.
13:27:53 Like that's not good, right? Your business profile should be
13:27:58 public. And if you're saying, but I only do it for my friends and family, then start a private group for your friends and family.
13:28:07 And open your profile up to public because this is your marketing avenue in Facebook. It's not your page, it's your profile. Your page is there and that's good for SEO, but people might like your page, but they will most likely never go back.
13:28:21 to your page to watch your stuff. Okay. They're not
13:28:24 we're not necessarily hanging out as our page on Facebook, watching our page feed. We're on our profile
13:28:33 feed watching our friends
13:28:36 So you connect with people on a friend basis. So that's just a quick little thing about that, but please go
13:28:41 Fill out all the things, fill out every little page on your Facebook and your LinkedIn, please.
13:28:46 Phone number, email address, website.
13:28:51 every possible link you could possibly put there to a link tree, to a YouTube, to wherever.
13:28:56 put them all in there so we can find you and we can contact you.
13:29:00 because you're losing sales right now if you don't have that set up.
13:29:04 It is time to uplevel your office. Is it time, right? So what should you charge? What's the highest possible number per hour you can think of?
13:29:12 And say without stuttering is what I always say.
13:29:16 So that's your going rate until you can say higher. Now, if you don't charge now, we don't want to necessarily price things by the hour.
13:29:22 But if you're trying to figure out how to charge for, say, a program like this or a six month program or a six week program or a
13:29:31 a challenge or a course or a whatever then
13:29:37 If you're not sure, I always base it on like your hourly times however many hours you're going to spend. That just gives you a good gauge
13:29:43 And then you can always up or down it from there.
13:29:46 But you got to see the value. And we crunch the numbers on that.
13:29:50 in-depthly in the Q&A on the first call with somebody, we went deep on that and creating. So if you have if you have
13:29:57 questions about pricing a packet or program, please watch the Q&A of the last call because we went, like I said, in depth.
13:30:06 And I push somebody like, I forget what she said. I don't even know if you're on the line, but
13:30:13 And then what's the value of the transformation for your client? That's what you're selling. So you're not selling a six week program with six calls and
13:30:21 Facebook group and, you know.
13:30:24 a handbook or a workbook or a guide or whatever, you're selling the transformation that when they go through it, it's going to provide them.
13:30:31 So what's the outcome, right? Are they going to have a brand new course? Are they going to have better health? Are they going to
13:30:39 know how to speak on a podcast or whatever the transformation is.
13:30:43 that's what you're selling. And sometimes it's worth way more than you think it is.
13:30:48 Okay, I gave a lot of examples last time.
13:30:54 And…
13:30:56 Be careful, too, because some of you might be attracting people who you say can't afford you
13:31:04 But maybe you're just not
13:31:06 you don't know how to navigate the sales conversation effectively to make them go, okay, here's my credit card. Or yeah, you're right. After overcoming that objection.
13:31:17 to finally buying from you. So just because they're not buying doesn't mean you're talking to the wrong people.
13:31:24 Doesn't mean they can't afford you. Doesn't mean you have the wrong offer. It could mean that we aren't navigating the sales conversation. This I see more often than not.
13:31:33 And I constantly have to work on people in that sales
13:31:37 conversation. And so I'm really good with the words and helping you navigate how to navigate that sales conversation when you're in a one-on-one.
13:31:44 Or when you're offering it from a webinar or from online.
13:31:50 So evaluate your messaging. What is the wording you're using everywhere? Does your ideal client know what you do, who it's for, and why they should care?
13:31:59 I actually might like to just pause for a second and go see what your wording is.
13:32:04 So like if
13:32:08 Let me just stop sharing.
13:32:11 Sorry, I'm coughing so much.
13:32:15 Okay, so…
13:32:19 this might, I don't want it to take too long, but let's think of
13:32:22 Say we're in a networking situation.
13:32:25 And you're talking to someone you don't know.
13:32:29 And they say, oh.
13:32:30 What do you do, Michelle, right?
13:32:33 And then you have literally
13:32:36 like 30 seconds, maybe 60 to grab their attention and go, oh, tell me more. Or, oh, I get it.
13:32:44 that's, you know, that's awesome. So either we're going to say, oh, I get it totally i know
13:32:50 I know exactly what you do. Or, ooh, tell me more about that. Because then you pique their interest, but they want to know more.
13:32:57 That's what we want in that kind of a situation that could happen also on social media if you're posting.
13:33:04 And so…
13:33:06 that's the kind of thing that you might put in your bio on Facebook or LinkedIn and maybe even in that small little area on top where it says what you do instead of dog bomb and
13:33:17 book lover, you know, like we're here to market. We got to use these tools for marketing, right? Always be marketing online. You can still do the fun other stuff, but if you
13:33:32 Is anybody here making more than $100,000 a year? Let's start with that first.
13:33:37 Okay, Mindy? Okay.
13:33:40 Just the three of us. Okay. And that's fine. I'm not trying to shame anybody. That's
13:33:44 And maybe that's not your goal. I don't know, but I would imagine in this day and age, we all need to make
13:33:51 at least 100,000. I mean, come on like right we i think most of us need to do that.
13:33:56 And now when I say that, I say, you know.
13:34:00 I'm the breadwin of the family. This is why I have you fill out the need number worksheet is because
13:34:06 I look at the need number worksheet as if I'm the only one paying the bills. I don't put my husband in to it at all.
13:34:12 And I do that so that if something happened to him.
13:34:16 that I know I would be fine. And so I know how much I need to make regardless of him. He's gravy, right? He doesn't know I talked
13:34:24 like necessarily think about it like that.
13:34:27 And he makes good money. So don't get me wrong. And he should really do the same.
13:34:32 I don't think he does.
13:34:36 But like the money, we have to make more money, you guys. So we had a little bit of this conversation the other day or last week
13:34:44 But we have to make more money because not only do we need it to survive these days because everything's more expensive.
13:34:50 But how many of you have taken a
13:34:54 your dream vacation. Like how many of you have a dream vacation you want to take?
13:34:59 And now keep your hand up if you have the money currently to do it, current.
13:35:04 Yeah, nobody. Okay. One person. Okay. So…
13:35:09 The point is like, we can't do the things we want right now. So we need to make a lot more money because
13:35:15 You deserve that. You deserve it.
13:35:17 You deserve the victory vacation, right?
13:35:21 I'm just going to lower my hand.
13:35:24 Okay, so…
13:35:26 Think about your messaging. And I just want to go around the room real quick. You'll all get to know each other a little bit too.
13:35:33 You don't have to say your name. We can see your name.
13:35:37 So just pretend like we're in a one-on-one conversation. There's like a little role play.
13:35:43 In a networking event. Now, it might not be a polka dot because Polkadot, we talk about relationships first. I'm talking business, okay? There's a business event.
13:35:52 And someone says, what do you do, Janine, right? Tell me more. But I want you to be short because I don't want you to go on and on and on. If they want to know more, they'll ask
13:36:01 Oh, tell me more. And then you can go to the secondary
13:36:05 information, right? So there's the initial information, there's the secondary information
13:36:10 Where if someone wants to know more, you'll go deeper, right? So what's Janine, what would you say?
13:36:16 What do you do, Janine?
13:36:18 I am a owner of a catering company.
13:36:22 I specialize in smaller events, social events, business events. I serve American food.
13:36:29 Anywhere from appetizers, charcuterie, grazing tables to full service of brunch, lunch, and dinner.
13:36:36 Locally in the Placer County area and some surrounding areas.
13:36:39 Locally in the Placer County area and surrounding areas.
13:36:42 Exactly. Yeah. Let me, and then you'd say, you know, let me know if you or anybody that you know is having a party or an event.
13:36:48 And he's a caterer, right?
13:36:50 Yeah, let me know.
13:36:52 There's that little call to action that's
13:36:54 Okay.
13:36:54 Okay. How about Michelle and then Shelly?
13:37:00 Hi, I'm Von Rudin, Coaching and Consulting, where leaders are developed. I work with individuals, corporations, and nonprofits who take a vested interest in their personal and professional growth.
13:37:11 Okay. And how do you do that?
13:37:16 The statue wasn't as
13:37:15 through personalized and through personalized training yeah
13:37:19 prescriptive.
13:37:20 But what does that look like?
13:37:23 So that's where I get hung up because it's all personalized training. So like if it's a corporation, it's all individualized to their corporation. There's not a one size fit all yet. That's my new offer.
13:37:31 So we do custom, yeah, custom training for organizations okay
13:37:35 All right, good. Does everybody kind of know what she does?
13:37:40 Anybody not know what Michelle does?
13:37:42 by that description.
13:37:44 Anybody not know what Janine does by her description?
13:37:47 Okay, this is what we're looking for, right? So, okay, good.
13:37:50 All right, Shelly, then Veronica.
13:37:52 Hi, my name is Shelly and I'm a mental health and drug and alcohol counselor and I own my own practice and it's a telehealth practice where I provide counseling
13:38:00 to individuals throughout the state of Wisconsin.
13:38:04 my ideal client is somebody that is struggling with chronic health issues and may have inadvertently become chemically dependent as they were trying to medicate the pain that they've been experiencing.
13:38:16 And I really work to help them understand their relationship
13:38:20 to that self-medicated substance and how I can help them
13:38:24 change their life in a way that feels more productive and healthier for them and their families and for their goals that they have.
13:38:30 Available.
13:38:32 Awesome. Anybody not know what Shelly does?
13:38:36 Yeah. Okay. Good. Veronica and then Mindy.
13:38:41 I am Veronica Harris.
13:38:43 help save time every morning.
13:38:46 While you're getting ready by tattooing sparse brows, eyeliner, and lips.
13:38:52 Also, skincare and educating people in general on skin health.
13:38:57 And I do that in Marin County and Sacramento County.
13:39:02 Love it. Anybody not know what she does?
13:39:05 Anybody need some permanent makeup.
13:39:07 Everyone.
13:39:09 By me. I'm like, I can't wait to talk. Okay. Mindy and then Tammy.
13:39:14 Okay. Katrina and I do the most amazing thing.
13:39:17 I get to sell essential oils basically.
13:39:22 And in 20 years of massage practice, I've developed a clinical approach to essential oil application to regulate your nervous system and marry the two together in a safe, practical, and clinical way. And I teach other massage therapists how to do the same.
13:39:36 I love that. That's way more than just
13:39:39 essential oils, right?
13:39:41 So you made it very clear that you're way more than just selling essential oils, didn't you?
13:39:47 What do you think? Okay, good.
13:39:49 All right, Tammy, you're muted and then denise
13:39:54 I'm Tammy and my business is The Healing Orchard. What I do is I help
13:40:00 people, I don't know why I'm nervous on this little thing here.
13:40:06 I have people and animals release trapped emotions, work with energetic imbalances and
13:40:12 work with negative belief programs and limiting beliefs. I do this remotely in person.
13:40:20 At my Bayview office or my Hayden office.
13:40:24 And my goal is to help people feel lighter
13:40:28 and more empowered.
13:40:30 And you said animals, but you said it so quickly, right? Is it quickly? I mean, is an animal too?
13:40:37 Yeah, it is animals too, yes.
13:40:39 Okay, so you might add on the end.
13:40:42 something like, so if you or anybody that you know wants help themselves or for their pets.
13:40:50 to help blank, blank, blank.
13:40:52 Let me know.
13:40:53 Okay.
13:40:54 Yeah, because we want to reiterate that pet thing that they may not have heard. I just heard it quickly.
13:41:00 And that could be a good sticking point.
13:41:03 And everybody wants to help their pets, right?
13:41:05 Oh yeah, more than themselves, yeah.
13:41:07 Sometimes, for sure.
13:41:09 Okay, Denise, you're muted and then trish
13:41:13 All right. Hi, everybody. My name is Denise and I help coaches automate their businesses
13:41:19 So that they can regain their time, streamline their systems, boost their productivity, and rev up their revenue by working with me, coaches are able to achieve predictable profit
13:41:30 And have more time to do what they love, which is coaching.
13:41:34 Love it. You've changed that up in the last week.
13:41:37 I've changed it. I've changed that every week.
13:41:41 But I personally think it's way more clear than before. She's in my chapter here locally. So I'm like.
13:41:48 I don't know. What do you guys think?
13:41:50 You know what she does. Perfect. Okay. And you know what Tammy does? Okay, great.
13:41:56 All right. Trish and then Tom.
13:42:01 Hello, I am the owner and CEO of All About Ease Organizing, where we are passionate about helping our clients simplify their lives so they can relax and enjoy them more. If you are looking to move, we can help you downsize, declutter, and edit for that move.
13:42:16 We help seniors move into new communities or smaller homes. And my favorite, because this is me, I help right size you in share tiny home.
13:42:23 I love that. Yeah. You have a tiny home.
13:42:27 Yeah. And so lean in question is in what area do you do that? Do you do that virtually or just locally?
13:42:34 Thank you. I did forget that. I'm in the Denver area. So anywhere from Denver to Boulder, but we also do, I also do virtual coaching services as well.
13:42:44 And you don't coordinate moves and stuff virtually necessarily.
13:42:49 They do. Yeah.
13:42:50 You do? Okay. Good to know.
13:42:50 Yeah, I can do from A to Z.
13:42:53 Okay, you might, if you know anybody, even if you don't know anybody in my
13:42:56 And, you know, if you know anybody outside my area, I do virtually
13:43:02 project manage stuff. So you might want to
13:43:04 Think about that because I just happen to be going through something. So that's why I thought of it.
13:43:09 Because you never know when someone
13:43:12 a senior especially is going to have to move. How many of you guys have moved your senior? Anybody?
13:43:16 Yet, just…
13:43:20 My parents.
13:43:18 Four of us. Oh, five. Okay. So yeah, that's a thing.
13:43:22 And if you can somehow manage that project virtually, you definitely want to throw in a sentence around that, I think.
13:43:30 Okay. All right. Who did I say next? Tom.
13:43:34 Where'd you go? And then Anne.
13:43:36 Yes.
13:43:39 Good evening, everybody.
13:43:42 I help people with chronic diseases
13:43:46 try to live with them.
13:43:49 I personally suffer from Parkinson's disease and
13:43:55 I fall down a lot.
13:43:57 have cuts all over my body to prove it.
13:44:00 But I keep going.
13:44:03 I'm down in Key West right now with my daughters.
13:44:07 I was at Farm Aid last month.
13:44:10 I just travel around.
13:44:14 Wherever I can, however I can.
13:44:18 So if you know anybody who has chronic disease
13:44:22 who's looking for some
13:44:25 help and guidance.
13:44:27 Send them my way.
13:44:28 Awesome. Thank you, Tom.
13:44:32 Okay, Anne, and then Elaine.
13:44:34 I don't know, yeah, you went to haven't gone yet. Okay.
13:44:39 Did you see me? Okay.
13:44:42 Hi, I know I'm not supposed to, okay. And Kenny Bullseye Marketing.
13:44:47 I help local businesses find local customers. I help them
13:44:52 merge their
13:44:54 offline activities like networking and
13:44:58 coffees or now I guess everybody does virtual coffees
13:45:03 And then merge that with their online
13:45:07 life or online marketing
13:45:09 to create more customers. And that's creating more customers either with your
13:45:16 new clients, but also getting more business from your existing clientele, whether that's more business or referrals.
13:45:22 That's what I help them do. I work
13:45:26 Primarily, I'm working in the Bay Area because that's where I live.
13:45:31 for some of you who most of you, none of you really know me except for Denise and katrina but
13:45:36 I've been a polka dot for
13:45:39 almost 10 years. I'm kind of excited about that. And yeah, and April
13:45:45 It'll be 10 years. I'm kind of proud of that. By the way, I'm wearing pink today.
13:45:51 And I love…
13:45:53 working with small businesses, especially with
13:45:56 Because they're so um
13:46:01 technologically sometimes not very advanced.
13:46:03 And I like to help them to
13:46:06 move that on. And I work one-on-one and I have a group marketing Mondays
13:46:12 club.
13:46:13 So that's probably more information, right? So a little bit more than just the initial love you, sweetheart. You're awesome.
13:46:20 You're just a very personable person and
13:46:25 But I would stop at the beginning stuff
13:46:28 And then
13:46:30 Or I don't know, like, um.
13:46:34 I kind of think I know a lot about what you do. I think you should throw in things like.
13:46:39 my local marketing company helps you with your
13:46:42 Google, what's it called? Google my business
13:46:46 Google business profile they changed it.
13:46:49 profile, your website, your online marketing.
13:46:54 delegating a lot of what you need to do as well as
13:46:58 Creating marketing materials.
13:47:01 And so much more.
13:47:03 And I do consulting on top of that and have a Marketing Mondays club. If you know anybody that
13:47:08 need some help along the way with their marketing.
13:47:11 I'm your gal.
13:47:13 I guess the one thing is, is I want to get the result, which is get more business from your existing client.
13:47:20 And more business and new clients versus my process. That's what I was thinking.
13:47:25 Okay. What do you guys think? Which two…
13:47:28 Do you like the boat? Do you like the
13:47:30 You have to remember you're talking to two marketers, so it's always a little tough, you know.
13:47:33 I know, and we change it up every time, right? So…
13:47:36 Hey.
13:47:37 claim.
13:47:36 So I got, and I feel like I met you at celebration. I got lost in the beginning. I was like, she seems really cool. Where are we going? Squirrel.
13:47:47 just um
13:47:49 That's just…
13:47:50 Okay, that's all right.
13:47:52 A little feedback.
13:47:52 That's helpful. That's helpful.
13:47:56 Okay.
13:47:54 And as you kept going, I got more into it. But in the beginning, I was like, what are we doing? Where? A little bit.
13:48:00 That's okay. Perfect.
13:48:03 This is why we're here, right? So we'll just keep. And I don't think I ever say the same thing twice. So I don't know that I've heard you say the same thing twice, Anne.
13:48:12 You know, just some food for thought.
13:48:14 All right.
13:48:16 Yes.
13:48:17 Yay.
13:48:19 So should we not be saying the same thing twice?
13:48:24 Oh.
13:48:23 because like when I think when I, I mean, I know the elevator's pitch is a bad word
13:48:27 But I've also, you know, like.
13:48:30 I've got it down where I could say it in my sleep or wake up in a dead sleep and say it, which gets over those
13:48:35 Someone said, Tammy said she's no way she's nervous.
13:48:38 I'm a public speaker and sometimes the smaller groups
13:48:41 I'm way more nervous in a smaller group in it. The blood pressure starts, you know, up. So are you saying like.
13:48:48 But I also swing from the hip, like, oh my God, it's my turn. And the words come out without my brain thinking about what they are and they're like different.
13:48:55 So are you saying we need both?
13:48:59 Well, and I don't want to spend too much. I mean, the…
13:49:02 What's hard about this exercise
13:49:05 is that you might see something different to different kinds of people that you're in front of.
13:49:11 So if I know I'm in front of
13:49:14 like someone at the chamber, for example.
13:49:17 I'm going to say something different than maybe I'm at polka dot, even though at Polkadot, I still talk business. Okay.
13:49:25 And or if I'm online and doing everybody's going around the, like if I was in this program and not leading it.
13:49:32 I would say certain things, knowing who all of you are
13:49:36 Because I'm always marketing.
13:49:38 Does that make sense?
13:49:40 I don't know. And I like other people to go first. So anytime I'm in a one-on-one situation, like a networking
13:49:51 I usually am the one to spit it out first. Like, hey, why don't you tell me a little bit about what you do and I'll tell you what I do and we'll go from there. So I want them to go first because I want to hear what they do first so that I can customize my thing
13:50:01 to what I think might be missing for them in their business. Does that make sense? Even though you don't all do business
13:50:07 it still might apply to think that way.
13:50:11 I don't know, always be marketing, always be marketing, always be marketing
13:50:15 Even if it's polka dot.
13:50:17 Trust me, I'm always marketing. Now, just because I'm not asking you or talking about your business.
13:50:23 Doesn't mean I'm always not listening to what you're saying, watching what you do, hearing what you might be struggling in.
13:50:32 And have it in the back of my mind so I can position a phrase later. I'm serious like that's
13:50:39 Love it.
13:50:40 I'm in multiple six figures, but I don't do it in a salesy way
13:50:45 Okay, so I just pointing this out so we can
13:50:48 like just be aware of little nuances
13:50:53 And like the, hey, if you know anybody
13:50:56 I don't usually look at people like
13:50:58 Hey, if you're interested in what I've got, let me know. I say, if you know anybody.
13:51:03 Who might be interested in this or, you know, or yourself too, but if you know anybody, then I really want to talk to them so
13:51:10 there's usually a call to action at the end.
13:51:13 Yeah, I don't know. I don't know if that made sense. I just ranted.
13:51:18 But Elaine, now it's your spot. Chance.
13:51:20 Okay, the pressure's on.
13:51:22 Oh, brother.
13:51:23 I…
13:51:26 Thank you.
13:51:25 show high powered women how to create, craft, and deliver keynotes that convert
13:51:32 video series that get engagement and how to rock their podcast guesting.
13:51:44 Good. Does everybody know what she does?
13:51:47 Anybody not?
13:51:50 Okay, so let me just
13:51:52 you help people to get better at guessing
13:51:56 Is there anything else that you do on top of that?
13:51:58 Sure. I mean, it's all really like anything to do with visibility so
13:52:03 My favorite clients are people who are already speaking, but they know they want to be funnier or they want more engagement. They want to
13:52:09 They don't want to be stressed out every time or
13:52:13 like my when a client just nailed it at Berkeley, she's been doing a keynote, but it was stale. So we like reworked her stories and added some humor and
13:52:24 And she got paid gigs from that.
13:52:27 And then sometimes people are doing videos and they're being consistent, but they're boring or
13:52:34 They're just like
13:52:35 It's like nails on a chalkboard for them. So I help bring
13:52:39 fun and energy and realness.
13:52:41 I bring humor because I'm a comedian.
13:52:44 other speaker, blah, blah, blah, you know, but
13:52:47 So I think the thing that makes me unique is my humorous
13:52:52 approach humorous and authentic.
13:52:56 to create more engagement.
13:52:58 And then with podcast guesting, a lot of people think of that as one and done.
13:53:03 Instead of you just had this intimate conversation with somebody and now they know you and you know them.
13:53:08 So like collab with them
13:53:10 you know, how can I help your episode? Let's go live when you drop this. Circle back in three or six months, like create a champion
13:53:19 together instead of like, bye, thanks, which is what I think a lot of people do so
13:53:24 you know, how to maximize
13:53:27 that energy and that effort
13:53:30 when you're a guest and or when you're a host.
13:53:35 Thank you.
13:53:37 I was just taking notes.
13:53:40 I don't think I heard originally talk about videos and speaking gigs.
13:53:44 Maybe you said it and I didn't hear it.
13:53:45 Okay. Well, I'm playing with a new, you know, this is
13:53:50 So I was…
13:53:51 I just touched on it, but I don't think I
13:53:53 that it will.
13:53:55 Like, I help bring fun, energy, and humor
13:53:58 I help you bring more fun, energy, and humor.
13:54:02 to your videos, your speaking gigs, and your podcast guesting or host.
13:54:08 opportunities.
13:54:08 Ooh, I love that.
13:54:10 be more impactful
13:54:12 gain more clients and whatever the heck you out said. You said something else for the result.
13:54:18 I love it. Thank you.
13:54:18 That's a little bit clear. Is that clear?
13:54:22 to people yeah
13:54:23 I love it. And I'm so glad we're recording. Thank you.
13:54:25 We're recording, of course, yeah. Okay.
13:54:27 Okay, good. Suzanne and then christy
13:54:33 Hello, I am Suzanne Stafford, and I live on the Mississippi Gulf Coast. I help exhausted adults
13:54:41 immersed into the magic of costume to add fun to their lives.
13:54:46 So I have…
13:54:48 excuse me, costumes, community and causes. I have an annual fantasy ball in September, which is the Fairy Court Ball.
13:54:57 next year's um
13:54:58 Which will be September 27th will be the Fairy Court Ball Court of the Dragon, Realm of Asgard. So that one should be really fun.
13:55:07 And then to support that, I have the formals, costumes, and holiday treasures Market
13:55:12 where you can either sell the things that you need to get rid of out of your costs
13:55:17 closet or you can buy all sorts of cool things for your next costume or formal event.
13:55:24 I love that. And it's a little long, but it's very descriptive of what you do. I think you could probably piece it out into the first initial
13:55:34 And then the next level, because there was a couple of people going, what?
13:55:38 like Mindy and Elaine especially were like, what? And so they want to know more, I'm sure. But like.
13:55:44 I'm just there's, yeah.
13:55:45 Okay.
13:55:47 Cool.
13:55:47 Cool. And I haven't talked to you since you had your ball. I can't wait to hear about it. So you'll have to post it in the Facebook review and post some pictures and that'd be fun. I can't wait to
13:55:57 And Mindy asked, where? So I am on the Mississippi Gulf Coast. So I'm in, it's actually in Biloxi.
13:56:04 Mm-hmm.
13:56:05 Hmm.
13:56:03 Mississippi, which is between New Orleans and Mobile.
13:56:08 Yeah.
13:56:09 And she's broken up. And we met on a virtual polka dot.
13:56:12 Yep.
13:56:13 All right. And Christy, it's not a poke now, but she's an amazing girl and a woman.
13:56:19 Hi.
13:56:20 and
13:56:21 twin. Where are you?
13:56:21 Thanks, ladies. So I am the founder of the Powerhouse Women Network, where I curate a high-end group of women executives, successful entrepreneurs, and women who are in general just doing really cool things.
13:56:32 These women support each other. They celebrate wins, and they make introductions to grow in their lives and businesses.
13:56:39 And this group is for women who are specifically, they're already performing at a high level. They're leading their household and they're running their companies well, yet some of them might feel lonely. They worry they aren't doing enough. They still struggle with imposter syndrome.
13:56:51 And they need a safe place to relax, be themselves, get support, encouragement, new ideas, and introductions to help them grow in their life and business.
13:56:59 I am in the process of launching a monthly membership that incorporates the monthly in-person events that I've already been doing, plus online group calls, coaching and retreats.
13:57:08 all focus on building connections and getting the support they need.
13:57:11 to drive fulfillment in their lives and their businesses.
13:57:16 Awesome. Were you reading that?
13:57:21 Absolutely.
13:57:18 I was. I was writing it as you guys were talking of like hey
13:57:22 I was going to wing it, but I'm like, maybe I should actually like plan this thing.
13:57:25 You're like, yay, I'm lost. Cool. I have time to write it. I love it.
13:57:29 Well, so in all honesty, like this is the first time I've done the introduction dedicated to this because I've
13:57:36 historically been, I was a corporate executive and I moved into
13:57:40 I ran a consulting company doing finance transformation, which I still do, but I've realized recently that I don't have a passion for it. And so my passion is really continuing to build this powerhouse women network.
13:57:51 And so I'm launching a membership i'm
13:57:55 publishing my second book with Katrina next year, along with courses and a retreat. So I'm really going to be doubling down on this group.
13:58:03 I'm excited for you. We worked together for a year, over a year now, and it's like, I'm so glad you're going this path.
13:58:09 You know, sometimes we have to go where we think the money is first, which is what you did, right?
13:58:16 And now it's like…
13:58:15 Yeah, and it wasn't very fun. I mean, I got money, but it was not what I wanted.
13:58:20 I know, right? And then finally you're like, okay, I see the freedom of the business and I know I can do this over here. And now you have more confidence in yourself. And so I'm just so excited for you.
13:58:32 So that's awesome. Yay. And who doesn't love working with women?
13:58:38 Tom does. I know he works with them too.
13:58:41 Okay, did I get everybody?
13:58:42 I think I did. Oh, Shelly.
13:58:45 I just wanted to add that years ago when I started my online business and I was learning and doing some training, one of the tips that I received, which was exactly what we're doing right now.
13:58:55 But to do it in the Facebook group so that like if you're following in a Facebook group that that they give you a day of the month or a day of the week where you can advertise yourself.
13:59:06 that making sure that when you do it, it's like this. It's as succinct as we did.
13:59:12 Yeah.
13:59:11 That was brilliant because a lot of people are like, oh, I'm a counselor, you know, but instead.
13:59:16 Why would I want to know more about you? So what we're doing right now is a tip that I learned several years ago that in any platform that we're following.
13:59:25 And they allow us to advertise ourselves, like be this succinct.
13:59:29 So just thought I'd share that.
13:59:31 Yeah, thank you. And that is so true. And sometimes we forget.
13:59:35 We forget. Or I've been in business 22 years. I don't always focus on this thing.
13:59:40 But I need to do it as well sometimes.
13:59:43 I can do my own, but we're here for you. So yeah, as a matter of fact, some of you have shared in the Facebook group. If you haven't, you can share by video. You can post whatever you want. Okay.
13:59:54 But okay.
13:59:56 But everybody went.
13:59:58 All right, so I'm going to go back
14:00:01 to presentation
14:00:06 So I just want to touch on this briefly
14:00:08 And some of you probably already know your basic business models.
14:00:12 But it's good to have a mix.
14:00:14 So it's good to have some free
14:00:17 Stuff, obviously, but low price things like under a couple hundred dollars. I call those easy yes offers.
14:00:24 So something under a couple hundred dollars
14:00:27 is usually something that people can try you out with, an easy yes, right? But it's usually not. Now, I know the low end membership recurring thing is over here on this side.
14:00:39 But an easy yes offer I have in here
14:00:44 But what I'm trying to get at here is that you have a low price, you have a medium, and please let's also have a high if we can, okay?
14:00:52 So it could be a train the trainer program for those of you who have something that you don't normally price in that way.
14:01:01 But we need to have a variety because you just never know. And please don't.
14:01:05 prejudge people. I don't care where you meet them or what they say or what they look like.
14:01:12 there are let's pretend everybody could potentially have money. You have to just assume they have money unless you find out otherwise. Do not assume otherwise. Do not assume, oh, they're from here. They don't have money or they're there.
14:01:25 They're, you know, they got laid off. They don't have any money. How do you know? They might have like 200,000 in their 401k that they could pull out and invest in you, your five or $10,000 thing.
14:01:35 So we cannot prejudge. Please stop doing that. Most people do.
14:01:40 But we want to look at some different ways and some different ways like a book Christie mentioned.
14:01:45 It's a great way for someone to try you out if you have a book. A DIY training is okay too, but also look at learning styles.
14:01:55 So it's good to have a variety of learning styles. This is a group
14:01:59 But we still get one-on-one access in here because we do laser coaching. So it's different than just a group program where you can't really talk much, right? So I don't know if you've been in one of those, but if you have.
14:02:12 And sometimes I've been in a group where there's
14:02:14 300 people in the room, right? Or at least 50 people in the room. And I don't get any one-on-one.
14:02:21 You're just getting trained at or taught something or taken through a process.
14:02:27 But in that regard, they're teaching all the same thing to everybody usually.
14:02:32 Which I don't do that. So I'm not going to say all of you need a group program, all of you need a book, all of you need, that's not true.
14:02:41 every one of you might have different business models.
14:02:43 So we need to customize the advice, but I just want you to think a little differently to what could be low end for you
14:02:50 What could be middle of the range that most people buy and what could be the high end that maybe only a handful a year buy from you?
14:02:58 I really want you to stretch yourself because what if you don't have a high-end program, you'll never sell a high-end program.
14:03:05 And if your goal is $100,000, just say
14:03:09 and you had a $20,000 program
14:03:11 You can sell five of those in one year and make $100,000.
14:03:15 And how much would you be working? Some of you might work your tail off for that $100,000, which is worth that $20,000, which is totally fine.
14:03:26 But some of you, you know, you know what I'm saying?
14:03:28 So even if you sold one, it's an extra 20 that you wouldn't have in your pocket.
14:03:34 If you didn't have that high end thing.
14:03:37 So there's all kinds of different models that we can look at. And if you aren't sure how to hit those money goals, then we'll talk about it. And I'll definitely give you ideas. I want to make sure we get some ideas.
14:03:48 So.
14:03:50 we sometimes have to look at our sales numbers though. Okay. So I have this
14:03:55 $400 thing everybody usually buys, right? Okay, well, you need to sell 25 of those
14:04:00 to make $10,000, that's if they pay in full, right?
14:04:04 Every month, 25 sales is a lot of sales in a month, especially if you have to sell it one-on-one.
14:04:10 Now, if you sell it online and then your page converts really well.
14:04:15 And you send a lot of traffic there, there are people killing it out there in sales of online trainings. Sometimes they're 250 bucks, 97, sometimes they're more, a couple thousand. Marie Forleo has her B-School, right?
14:04:28 I know her from 22 years ago when we first started our businesses. And she got out of Oprah and is making millions of dollars and I did not.
14:04:37 Well, that's okay because she's amazing. But she sells her B-School for like $25,000 or $2,500, something low. I forget, for like the year, right? So she can sell that online because for a year, that's crazy value.
14:04:53 I don't sell a year for $2,500 because I don't do an online only
14:05:00 DIY, very little access, definitely no one-on-one access because i
14:05:05 don't believe in doing that kind of program.
14:05:09 So I want to make sure everybody gets a custom thing for what they need. So that's just how I just think differently.
14:05:16 about it that way.
14:05:18 So the learning so
14:05:20 But you got to look at the sales numbers, right? So at 10,000,
14:05:23 You only have to sell one a month. Now, you might have to sell two or three or four depending on the payment plan if you really need 10,000 in the bank. I just want you to
14:05:33 really think about crunching the numbers, which is why we want some different offerings, okay?
14:05:37 Now, Janine, this might not be for you because, you know, I know you only need to sell a little bit. Don't worry, hang tight.
14:05:43 If you're going to have a high-end program, here are some things you can put in it. You don't have to put them all in it. You can pick and choose what you want to put in it, but you could take a picture of this slide or you can look at it later.
14:05:53 And these are just some ideas. These are things, all things that I have thrown into a high-end program, whether it be 5,000 or $25,000 a year
14:06:04 I've added all of these things at some level.
14:06:08 Okay. And you don't have to, again, but these are all the things I can think of.
14:06:13 And sometimes like this one, exposure opportunities and connections, if you are pretty connected or if you have a podcast.
14:06:20 adding people to a guest on your
14:06:22 adds a couple thousand dollars in value to whatever it is you're doing.
14:06:26 It could be, right? A group retreat or trip could be an extra 5,000 in value.
14:06:33 Maybe more. So like maybe more
14:06:34 Don't underestimate the power of something high end and what you can throw in it
14:06:40 that might still cost a lot.
14:06:42 of your time or money, but can create a really great
14:06:47 value for somebody okay
14:06:51 Okay. And then a lot of you probably seen like the funnel aspect of your thing. So you're going to have the free stuff on top.
14:06:58 That's where most people go free assessment, my biz quiz is one of my free things, right? My need number worksheet is another free thing. And then I have like
14:07:06 seven or eight other free trainings or downloads, right? The productivity and profitability checklist that I gave you last time is a freebie.
14:07:14 But all of them also
14:07:16 serve a purpose, right? And then it goes into
14:07:19 the middle of the road stuff, right? Or these are lower end, the workbooks, ebooks, books, manuals
14:07:26 online trainings, paid speaking, perhaps.
14:07:30 And then higher end is the one-on-one or higher end group or a mastermind
14:07:35 could be a retreat, that kind of thing so
14:07:37 You can look at it this way if you want to, but you got to crunch the numbers. Okay, how many logically can I sell of each level
14:07:46 every month. And then what does that equal? If it doesn't equal or
14:07:51 exceed your need number from the worksheet.
14:07:54 then we need to revise some pricing or add some things, right?
14:07:59 But you also have to be very realistic to how many you can sell.
14:08:03 So if you have an online training.
14:08:05 I have some online trainings that have never been purchased on my website because I just don't promote them. Now, if I was
14:08:12 There's a gal I was following for a little bit
14:08:16 She has a how to sell on Instagram program.
14:08:19 I told you I was going to get rid of Instagram, right? So I didn't buy her program because I'm like, I'd have to spend so much time and effort
14:08:27 And it's not where I should be spending my time. That would be a squirrel.
14:08:30 But she said she makes like $300,000 a freaking month.
14:08:36 Selling that one thing.
14:08:39 But everything she does leads people to that.
14:08:42 She has nothing else for Sal that I could see.
14:08:45 that's probably the beginning. You know what I mean? So I don't want a business like that. I personally don't want a business like that.
14:08:52 Sounds silly to not want a $300,000 a month business, but I love to coach. I love to help. I love to work with people.
14:08:58 So that wouldn't work for me in my lifestyle, my business, right?
14:09:03 If it is what you want, I'll give you her name and you can follow her.
14:09:08 Because that is not what I teach. I can show you how to do some of that stuff, but
14:09:14 or where to find it, but that's not what I teach, right?
14:09:17 All right, so let's look at, so that's kind of what you're selling. Those are the things and offering. So you really want to go back and say, okay, at least put a funnel together.
14:09:25 And part of your homework today is actually going to be to put a funnel together.
14:09:30 So you're going to
14:09:35 You can just draw on a piece of paper a big
14:09:38 funnel and then don't have to put free paid and well paid in there, but just list the things out.
14:09:44 And how much they are and then
14:09:46 take a picture of that or scan it in and put that into
14:09:51 the boot camp Facebook page so that I can see what you're selling, how much it is.
14:09:56 And say if it's a six-week group program
14:10:00 For 297 or a book for 20 or a deep dive 90 minute one-on-one for $497. I just want to see those
14:10:12 Little things in a funnel if you can. Because if I know what you're selling, I can help you more. Okay.
14:10:17 So if you guys could do that for your homework, so write that down. It'll be in the notes, but I want you to write that down for your
14:10:23 hallmark to write out a funnel and you can just do handwritten. You can create it on the computer if you want to, but I don't want you to spend more time than needed.
14:10:31 And just write out all the things you're selling, ideally from the least expensive or free to the most expensive, because I just want to see where you're at.
14:10:39 This is a real eye-opening thing for me to see so that I can help you moving forward, okay?
14:10:45 Any questions on that?
14:10:48 I don't see a view. Okay. I'm just looking at the chat. All right.
14:10:52 So now you look at the positioning, right? So there's
14:10:55 like six major things that people will look at
14:10:59 to identify to see if you are the expert or not that they want to follow or buy from, right?
14:11:05 So the things people are looking at are your branding, your design of your website, and your marketing materials.
14:11:10 Again, these don't have to be
14:11:13 super expensive. I know someone that charges $40,000 for a website.
14:11:17 Are you kidding me? Don't spend that.
14:11:19 Don't even spend 10,000 on a website unless you have like
14:11:24 462 online products and you have to put all the products into the system or something like that. That might cost that much.
14:11:30 But please don't do that.
14:11:33 We charge like 2,500 for a website. Okay. So if you need a website, let's talk. I want to do it the most affordable, but I want to make you look fucking good.
14:11:42 I want to make you look good and i want
14:11:44 It's not about logos for branding. I call it look and feel. So it's the look and feel, the color scheme, all the things have to match
14:11:52 And go together.
14:11:54 Okay. And from your social media to your flyers to your memes that you're creating and putting out there.
14:12:01 to your web headers and website and all the things you're doing, right?
14:12:06 So, and the marketing materials, a lot of times people will create flyers because they're in a hurry to create something for an event.
14:12:12 And it doesn't match the brand because they don't think about it. So they go on Canva, they pick a fun Canva template, and then they print out this flyer and it looks nothing like your branding.
14:12:21 Sometimes they get the right colors, sometimes they don't. And it just doesn't flow because you're just in the moment you're creating, right? So you're creative, which is great.
14:12:29 But you're not making it flow. So just be careful with that.
14:12:34 Then it's photos, hair, makeup, outfits, and authentic look now
14:12:39 I am not the one to tell you what your hair should look at. I have a 1980s rocker hair chick, okay? So this is my do and this is what I love. And my husband loves it and I'm not changing it and I don't care.
14:12:52 So, I mean, we got Trish on here with purple blue hair. It doesn't matter. Be who you want to be. But Rocket, however that needs to be.
14:13:01 What I'm saying with this one is please
14:13:04 Unless you're a fitness trainer, don't come in sweats in a workout top and tennis shoes to a networking event, right?
14:13:14 or unless you're like, please don't come unshowered in a sweatshirt
14:13:19 to a speaking gig or a networking event. Does that make sense? Like you just have to look the part.
14:13:25 And I say more makeup on Zoom than less, even if you don't wear makeup.
14:13:29 More blush. Sometimes I didn't even do my eyes because you can't see my eyes with my glasses on. Luckily, I don't like to do makeup anymore in my 50s for some reason.
14:13:39 I don't know why, but I still put foundation and I still put lots of blush and lip gloss.
14:13:43 And then eyebrows because my eyebrows are disappearing in my 50s too. So, I mean, that's what I do. You don't have to do that. I'm just saying like, please pay attention to what you look like.
14:13:55 And in your own authentic look, of course, because it doesn't matter what color your hair is anymore.
14:14:01 people don't judge by that.
14:14:03 Your social profiles, descriptions, and links. I mentioned this earlier.
14:14:08 Most of you, I don't even know what you do by looking at your social profile. Please change that. Please uplevel it. Please put your full description. Please put URLs. Please put your phone number.
14:14:18 Please put the right emails. Don't
14:14:20 Try to get away from using Gmails and Yahoos too, you guys use a branded email address. Katrina at jumpstartyourbiznow.com.
14:14:29 That way, I know what your website is.
14:14:32 If I have my cat Sawa at gmail.com, you have no idea what my website is by looking at my email.
14:14:39 No idea where to go to find me. No idea if I even have a business.
14:14:45 So just those are the little teeny things
14:14:48 that all flow together to make a more cohesive brand and make you look more like an expert.
14:14:55 In my opinion, now there's many opinions.
14:14:59 All right. And then reviews, testimonials on your site, on your website. Please get some testimonials on your website.
14:15:06 On social media, you can take those testimonials, make a little branded meme with their picture and the testimonial on social. You can use them.
14:15:15 You can put them in descriptions of your bio even. You obviously need them on Google. And if you don't know how to do your Google business profile, you talk to Anne.
14:15:24 Because I'm not going to show you on here necessarily. Reviews you can get on Google. I know my dentist is like.
14:15:32 She's adamant. She gives out little cards with a QR code that goes straight to the Google review page.
14:15:39 And you can't mess it up if you just scan it in, right? So she makes it super easy
14:15:44 for you to give her a Google review. And Google reviews, you can go take them and then
14:15:49 take the blurb and stick it on your website. So it doesn't matter where they give it to you, please go get that kind of stuff. The more, the better.
14:15:56 And videos are even better, but it's harder to get videos from people
14:16:01 Sometimes you just have to hold them hostage at the end of a call and say, okay, stop recording of what we're doing. Would you mind giving me a quick testimonial here right now? I'm going to press play. Thank you. And then just ask them questions or something like video interview them.
14:16:15 to get that testimonial out of them.
14:16:17 And that's probably the easiest way to get testimonial videos these days.
14:16:23 Elevated and expert pricing offerings, etc.
14:16:27 I can't tell you how many times
14:16:28 I go to a networking event and someone would say, I'd sit next to somebody and we'd talk and they know I'm a business coach and
14:16:35 I said, well, why, you know, what's your biggest challenge? Oh, I don't have enough clients. Okay, well, what are you charging for what you're doing?
14:16:41 Oh, you know, 50 bucks an hour or whatever. And I'm like, oh my God, I would never hire you because I would think you're not good enough because you're only $50.
14:16:49 For that person, I knew, you know, and what they did.
14:16:53 So if you're too cheap.
14:16:55 You also may not get hired because we don't think you're good enough or you're too new.
14:17:00 Stop saying you're new, even if you're new. I don't care if you're new.
14:17:04 you have most of your at least 30, maybe most of your 40. I don't know.
14:17:09 But you have many years of experience to go back on okay
14:17:13 So stop saying you're new. Stop saying new pricing for new clients because I'm new. Ah.
14:17:20 Stop it, right? You're an expert in what you do.
14:17:25 And so you need to charge accordingly and you need to be confident about it. So you can't charge more than you're confident about.
14:17:32 that's where it comes into where you can't
14:17:34 You charge as much as you can say without stuttering. When you stutter, you lose the sale, okay? So keep raising your rates until
14:17:42 you feel really valued. It's not comfortable, it's valued.
14:17:46 Some of you are comfortable at your rates, but you're still not valuing yourself enough.
14:17:51 In my opinion, and you could be more, okay? We just need to show you
14:17:57 the kind of value you bring and that all the stuff that you're doing
14:18:02 is not priced accordingly because you're not valuing all that time or the energy or all the things you're throwing into whatever it is.
14:18:10 Okay.
14:18:11 And then your video stage, if you're doing a lot of virtual.
14:18:14 There's a difference between what you're wearing on stage in person or what you show up to a networking event as. And after COVID, a lot of people are more casual, which is okay.
14:18:25 Like I said, there's nothing wrong with wearing tennis shoes.
14:18:27 half the audience was wearing tennis shoes at celebration.
14:18:30 Which I think I'm going to have to adopt with some of my speaking gigs with some bling tennis shoes or something because my feet hurt now.
14:18:38 So do what you got to do, but you still got to look nice, right? And in your video, granted, I'm in a rental house. I have not put my books behind me. I have not put the branded behind me.
14:18:47 Yet, I don't want to really if I don't have to. I'm only going to be here a couple of months.
14:18:52 But if this was my regular office, oh yeah, you can't have this in the background.
14:18:58 Right. So you got to create a stage
14:19:01 So this has to be branded too. Now, you're all participants today. You're not hosting today. So it's a little different. I know you might not be in the regular spot.
14:19:10 that you're normally in, but think about it and go look at yourself and just go to your computer and turn on your Zoom and see what your Zoom box looks like.
14:19:17 your Zoom stage, okay?
14:19:19 So those are any questions about those things before I move on?
14:19:23 You can unmute. I don't see any hand.
14:19:25 How do you feel about like virtual backgrounds like the one I have where it's just plain and then you have your logo? Like, what are your thoughts on that?
14:19:32 Yeah.
14:19:35 I can't.
14:19:37 I can pin you. Can we see you? Can we see you now? Can you see her bigger
14:19:43 No.
14:19:43 I like what you have is super simple. So many people's virtual backgrounds are all squirrely and
14:19:51 I actually find that most of the time
14:19:53 I don't like when people are in a virtual background, but yours is very, very simplified and
14:19:58 elegant and and
14:20:01 that's better than that.
14:20:02 that's not cut off, right?
14:20:03 Yeah. Yeah. I mean, I…
14:20:06 Although do this with your arms.
14:20:07 Let's see. Okay. So you have a little webbed hands a little bit, but it's okay.
14:20:13 It's not as bad as some.
14:20:14 It's not as bad as some.
14:20:15 Okay.
14:20:16 I would say if we're going to do that though, why not stick a QR code on the other side for a free thing?
14:20:23 Free download QR codes. So it's balanced even if you're going to do a background like this.
14:20:29 Okay.
14:20:28 Right. Because
14:20:30 then it could be, again, it could be balanced.
14:20:33 Instead of just one logo because you don't have a URL in there. Some people are really all over the board. They have all kinds of writing behind them.
14:20:39 It's a little obnoxious. It looks like an ad, right? This looks fine. I'm just, I'm thinking of a couple that I've seen.
14:20:48 But if you're going to have it, why not put a QR code and a free download and
14:20:53 That way, when you're doing your commercial, you can say, and you can just hit the QR code right here and
14:20:58 Get my free download on how to da-da-da.
14:21:02 Okay?
14:21:02 Yeah, because my typical background isn't bad. I'm trying to take this off so I can show it to you.
14:21:10 But then you see my calendars and everything back there. And that's the only place I have them.
14:21:15 Now, is there anywhere else to put them?
14:21:18 No, because I have bookshelves everywhere.
14:21:20 You can't put them to your left.
14:21:25 Now?
14:21:24 No, there's not enough room over there.
14:21:28 I'm just wondering
14:21:30 Yeah, I mean, I think the calendars and the clock, especially we should not be seeing the clock. You should be seeing the clock in front of you.
14:21:39 Right.
14:21:40 So that stuff should ideally be somewhere else.
14:21:45 And then…
14:21:43 Right. And I don't have anywhere to put it and I need it there. So that's why I do the virtual.
14:21:48 And then a big banner behind you, like you could have the floor manner that you might have in a display and you could have it behind your right shoulder over there.
14:22:00 Mm-hmm.
14:21:56 Yeah, I mean, sometimes it's challenging with our space, you know, depending like if this was
14:22:02 If I was forced to be in a bedroom here, I would have to
14:22:05 Like, I'm really seriously thinking of standing this bed on its end and getting it out of the damn view, right? Like this is bugging me and then
14:22:15 There's a picture that never really got hung. But anyways, it doesn't matter. So just be mindful of it. If you're kind of going in and out of your virtual
14:22:24 than a real background that's messy is better than going out of your virtual. Because to me, that looks a little unprofessional.
14:22:31 Okay.
14:22:30 Unfortunately. And sometimes we're always wondering, I wonder if she's in chaos back there. Is she a hoarder? Does she have a lot? Does she live? Is she in like a
14:22:40 Is she in a closet somewhere? Like I'm always thinking like what's behind that background?
14:22:44 And it's very distracting.
14:22:47 I don't know, maybe that's just me.
14:22:49 Okay.
14:22:50 Okay. All right. Thank you for sharing.
14:22:53 Are you talking to me?
14:22:53 I just wanted to say really quick, if I can, that I didn't even know it was a virtual background that she
14:23:00 pad. Yeah.
14:23:00 Oh, good.
14:23:02 I'm sorry, are you saying what are you saying
14:23:05 She's saying she didn't even recognize that it was at a virtual background.
14:23:08 No, no, no. Were you saying about my background?
14:23:12 No, she's talking to Michelle.
14:23:14 No, I know you were saying oh
14:23:18 I have a problem because and and sound so similar that sometimes
14:23:24 I didn't say Ann at all.
14:23:24 I'm like, I'm sorry, this is a place I've had for years.
14:23:31 Bye.
14:23:34 No.
14:23:35 Sorry. Okay. Thank you, Veronica.
14:23:38 Good. All right. Any other questions on that?
14:23:43 Okay, got to speed through some more here.
14:23:49 All right.
14:23:51 So six websites, since we're talking about websites a little bit, the 16 website must-haves, in my opinion.
14:23:58 So you might want to take a screenshot. I will put this slide though on the page so you can actually read them on the thank you page.
14:24:06 And these are the things that I'd love for you to just go for the like do your homework.
14:24:11 And go look through your website. Every single painstaking page of your website.
14:24:18 And see if
14:24:19 everything is checked off.
14:24:21 to a certain respect, right? On those pages.
14:24:25 The biggest things are fill-in forms.
14:24:29 a lot of times, oops
14:24:32 the not enough fill-in forms. Like if you want someone to do something, don't just say contact me and link to the email, right?
14:24:39 You want them to fill in a form because then it gets into your CRM and you have them so you can continue marketing to them.
14:24:47 direct and to the point, yet I say descriptive copy
14:24:51 For homepages, there's too much copy, there's not enough copy.
14:24:55 there's just the right copy. It's kind of like the Goldilocks, right? So the homepage is really the most important because that's usually the page we're sending people to unless you're sending them to
14:25:06 a free thing download or an event page or something.
14:25:10 So if you want some feedback on some of these pages, please post them one at a time in, well, they don't have to be one at a time, but that way it'll be easier for feedback.
14:25:20 If you say, can you check out my homepage? And I think I've got everything like before.
14:25:27 four youth do that.
14:25:29 kind of go through here and see if there's something you need to fix first.
14:25:32 before you post it, if you would.
14:25:33 Just so we don't have to reiterate this list on that feedback.
14:25:39 Your full contact information is also, if you're trying to sell something on your website, it's against the law not to have your full contact information.
14:25:46 So it can be in the footer, it can be just on the contact page.
14:25:49 it needs to be somewhere. If you work from home and you don't have a PO box or a mailbox or something, you can, I believe, put the city and state and zip
14:26:00 But if you don't do that, we have less trust in you. So you have to design your website for people that have no idea who you are.
14:26:08 No idea who you are, okay?
14:26:12 So people have been burned. You might have been burned on buying something online and not gotten it or not got what you expected. And so you have to you have to check all the boxes that make us trust you more, which includes contact information.
14:26:25 Make sure you put your picture on the about page. Make sure we know whose website this is.
14:26:31 I've been on websites where the person who owns it, their picture is nowhere to be found. It's just we this, we that.
14:26:37 And that's not trustworthy, okay?
14:26:40 So we at least need to see the founder or the CEO.
14:26:44 Automation, you might need a tech virtual assistant at some point.
14:26:50 I don't expect you to expect
14:26:52 know everything about how to do your website or even focus on that, but you need to know, you have to understand how it works and how it works to bring people in.
14:27:01 And when they should be clicking here and going here and watching this. And when they hit this page, we want them to go to this and click this button and we want them to scroll and see these.
14:27:11 And then click here and go over there. You've got to understand that customer journey in and through your web pages. That is what's going to make you so much more successful and more profitable.
14:27:20 Okay, that's one of the main things that people are not, you're not taking advantage of what's available to you on your website.
14:27:27 So we're going to be talking about that a lot.
14:27:31 So get started with a few of the pages there that are the ones you take people to most often.
14:27:36 Let's get some feedback in the Facebook group.
14:27:41 And these are six of the areas maybe to review and revise too. So branding, look and feel, make sure it all flows.
14:27:49 Creative content.
14:27:51 Talk to the person, talk to your ideal client.
14:27:55 Don't just say on your services page.
14:27:58 Product one, description, product two, bullet points, product three, bullet points.
14:28:04 You have to initially have, so it's kind of like walking up to somebody at a networking event and say.
14:28:09 I have this workshop. It's 10 weeks. It's $697.
14:28:14 Would you like to buy it? And they're like, well, I don't even know you. And you haven't even understood if it's something I need yet.
14:28:22 Well, that's the agitating copy that goes on top of all of that information.
14:28:27 So I'm going to put in the
14:28:32 In the thank you page, my sales page template
14:28:36 22 point sales page template and
14:28:39 Not every page is a sales page, but
14:28:42 your coaching, your free call page of sales
14:28:45 your services page of sales.
14:28:48 A lot of pages are your sales page. Even your about page can be somewhat
14:28:53 sales oriented because you have to deep dive and talk more about yourself and show your credibility and expertise.
14:29:01 And then they might be ready to buy. So take them to a next step, please. I can't tell you how many
14:29:07 about pages that don't have a next step that I've seen, okay?
14:29:11 So we're going to put the 22 point sales page.
14:29:16 I'll remind myself to put that in there.
14:29:19 And the slide with the 16 website.
14:29:24 Layout and functionality. Sometimes it's all wonky.
14:29:29 Depending on the platform you're using, sometimes you don't have a choice but
14:29:34 that's where it's more effective to get a new site on a
14:29:38 an effective platform than staying in an ineffective platform because it's cheaper.
14:29:44 Okay, so I will show you when you really like if it's bad and we really need to move
14:29:50 Or if you can hang out there and just fix a couple things for a little while longer.
14:29:55 Marketing copy and offers.
14:29:59 So I just kind of have to review that kind of stuff, but it's
14:30:02 I want to review it. So please make sure you say, hey, does this make sense to sell into a blank
14:30:08 type of program for this kind of person, right?
14:30:11 And your offers, sometimes people will just put a buy now button, but they don't like
14:30:17 talk about the sale like
14:30:19 If you want a next step with this, then I highly encourage you to buy this thing.
14:30:25 Yes, it's $600, but you could go waste, you know.
14:30:31 a couple thousand dollars by doing the wrong things over here and here. Instead, all you need to do is press them
14:30:37 pay for $600 and you get everything you need around this thing. So do you see how that wording just sometimes you just have to keep going. And I know sometimes people don't like long sales page
14:30:47 wording or wording
14:30:49 copy on a webpage
14:30:51 But that's what you need. How many times have you gone to a sales page from Facebook
14:30:56 And that's so long and they repeat their **** like for days and it's 400 pages long.
14:31:02 Sometimes I look at those just for fun because it's great marketing and it works, you guys.
14:31:08 Anyhow, but we have to
14:31:11 That's hard to teach that because every one of you is going to have something different.
14:31:15 Engagement and personal touch. Please get personal, get vulnerable. Talk about how you got here, your struggles and where you are now.
14:31:24 Please talk about
14:31:26 just get personal and vulnerable. You will sell more. Now, unless you're going to corporate, there might be a slight change with that. Okay. But most people who are selling to entrepreneurs or individuals
14:31:38 You need to get a little bit more personal and vulnerable.
14:31:41 In order for them to go, oh, and really connect with you, right?
14:31:45 Conversion and call to action, just sometimes you're just missing a button
14:31:49 Hey, if you're interested, just take our next step, reach out and contact me. And you don't have a button. You don't have a form, you don't have anything. So they're not doing anything. They're not going to go find your contact and then click. That's just…
14:32:00 So you think they might. You logically think they would, but you have to make it easy. Write that down. You have to make it easier for people to buy and get info.
14:32:10 Make it easier. Make it easier. Make it easier, make it easier.
14:32:14 Most of you, like not just you, but so many people make it hard.
14:32:17 All right, so where do we need to up-level your offerings or positioning, or a little bit above?
14:32:24 What questions do you have from this?
14:32:26 And we'll take some questions. And then so your call number two assignment, I guess I shouldn't call it homework, it's assignment.
14:32:34 And if you choose to accept it.
14:32:39 is review this, take some notes and see where you can make changes to your
14:32:43 pricing, your packaging, adding something, making sure you have an easy yes, making sure you have something high end. If you don't know what you can create in those regards.
14:32:54 put a post in the Facebook and say, this is my funnel. I have these things, but I don't have something really low. I don't have something, whatever.
14:33:02 And I will, you got to watch that Facebook group notifications though, because sometimes I'll ask you a question and I'll be waiting for your answer in order to give you the feedback, okay?
14:33:11 So just watch that.
14:33:13 Plot some time on your calendar to look at everything you have and change it. Don't wait.
14:33:18 Just go change it so that by the next call
14:33:21 Because the first
14:33:24 Four calls are a lot of training and stuff.
14:33:26 The other calls is all Q&A, okay? So it's all like, so you definitely make sure you come to those calls.
14:33:34 Because we're going to be like, okay, Veronica, what have you done and what are you working on now? And let me see, right? Okay, Shelly, I want you to pull up that page you said you were working on. I want to see what changes you've made and dah, dah, dah, dah.
14:33:43 So that's what we're going to be doing. That's what this is all about. This program is getting **** done so you can get more clients and make more money and change that.
14:33:50 Change the business, okay?
14:33:53 Go through your web pages, update them accordingly. If you don't have somebody to do it and you don't know how to do it yourself, then you have to ask me.
14:34:01 And we'll get somebody. I don't usually hire people like from Fiverr to do web pages, anything that I have to, you can if you want, if you have somebody or Upwork, I suppose is another site, but
14:34:12 I like referrals. I like working with people that somebody else has worked with and I can trust them faster. And I don't usually like to give things with passwords and logins to someone random online.
14:34:26 But I will a VA. So
14:34:28 And I know a lot about websites. And if you have a login, sometimes I can go in and look at it. I'm really good with
14:34:35 stuff like that. Okay. So I will spend some time looking at your guys's stuff so
14:34:42 But you have to show me. So it's like show and tell. You have to show me so I can tell you what to do.
14:34:48 All right. And then change up some of your pages or profiles, your social media.
14:34:53 And so you can change up your social media
14:34:57 And then according to what we're saying here, add all the different pages, go through all the tabs, fill everything out, and then say, hey, I just finished my social media.
14:35:05 Is there anything else missing? What else should I add? Blah, blah, blah, okay?
14:35:10 And then tag me for further review. Change up your Zoom room. If you want, take a picture, ask for feedback, or take a couple different ones and put pictures in there. Just get creative.
14:35:21 take the biz quiz if you haven't yet, do the need number worksheet if you had, because the need number worksheet
14:35:26 is going to help you
14:35:29 Figure out your need number, your goal, your monthly goal. And some of you might say, well, my monthly goal is at the 10,000 or it's whatever.
14:35:38 But the need number of our worksheet, there's a video that goes in. Please watch the video.
14:35:42 Because it gives you a different perspective
14:35:45 And you probably need two or 3,000 more a month
14:35:50 For various reasons than you think you do, okay? And if you keep your goal at the way you have it.
14:35:56 You may make your goal at some point soon and or consistently, but then you still won't be able to do the things.
14:36:02 the other things like getting a new website, like adding a virtual assistant, like taking that dream vacation.
14:36:07 We want you to schedule the dream vacation for next year or the following, like stop
14:36:11 Waiting. Yes, Mindy, questions?
14:36:14 Yeah, you said watch the video. Is that just last week's video or did you post a different video we're supposed to watch about the needs number worksheet that I missed?
14:36:20 The need number worksheet has its own video
14:36:26 On that page.
14:36:29 And I think it's also on the thank you page too. Let me just find out.
14:36:38 Yeah. Okay. And so…
14:36:42 have some grace because this was done a long time ago. This is my
14:36:48 house from
14:36:48 a long time ago.
14:36:51 Anyways.
14:36:55 But you can still see that I only had one book at the time.
14:36:58 Anyhow, so yes, let me put this in the chat. So this is the need.
14:37:02 number. Some of you opted in to get it, but I put the video, I think, on this thank you page.
14:37:08 So people would watch it. This is the video I'm talking about just for the need number worksheet.
14:37:14 Okay, so that's in the chat.
14:37:19 The Jumpstart Airbiz quiz.
14:37:27 is here and it's just a series of five sections.
14:37:32 And you just went through whatever, you just kind of like
14:37:35 Where are you in the course of all of this? Then you go to next on marketing list building. Okay. And then you're going to come at the end with a score and I'll see the results and you'll see the results. So that's good because I can see the results of what your quiz is and where you might need to focus. So I can help you guide you a little bit more.
14:37:54 Mm-hmm.
14:37:55 Does that email back to you, right? Because I filled it out.
14:37:59 And so…
14:38:02 Oh.
14:37:58 Yeah. If you filled out the biz quiz and got to the end, then I have an email and you should have gotten an email.
14:38:04 Okay. All right. I'll go look for it. Buried in my 4 million emails.
14:38:08 Yeah. And some of my emails might go to your inbox and many of them probably will go to spam or trash.
14:38:14 I have a rule for you, okay?
14:38:17 Okay, good. Anything from Katrina at jumpstartyourbiznow.com.
14:38:21 put in this folder or something.
14:38:24 I fixed it.
14:38:25 Good.
14:38:27 Okay, so what other questions do we have? We have 20 minutes.
14:38:32 for anything.
14:38:34 You want to show me something?
14:38:35 Yeah, Christy.
14:38:37 I would love feedback on the membership that I am about to launch and specifically on what should be included and what the pricing
14:38:46 Okay.
14:38:47 Would make sense. I posted it in the Facebook group, but I don't think you saw it.
14:38:51 Okay.
14:38:52 But essentially what I'm doing is, so these women and I
14:38:56 I started in January with like eight women. It's now grown to about 60 people. They don't all come to every event, but so there's month there's monthly events. I literally was just scheduling happy hours, but I would
14:39:07 What I do is I curate the group
14:39:10 I'm very clear with the women that the level that people need to be at, they have to be a VP and above executive or they have to run a successful business.
14:39:19 six figures or more.
14:39:21 And…
14:39:22 They have to be cool, right? They have to be like our people, you know? And by that, I just mean they're doing big things. Maybe they could be running a nonprofit and maybe they don't make six figures, but they run a nonprofit or they're doing something cool like that.
14:39:39 So I curate the women by meeting with them one-on-one. I do a 30 minute call with them to get to know them. And if I think they fit, I invite them
14:39:48 So I invest a lot of time in curating this group.
14:39:53 So a couple of them or several of them have asked, hey, could we take this off
14:39:58 outside of these events.
14:40:00 could you create an online community for us to connect
14:40:05 offline offline and just meet
14:40:07 Well, I said online, I guess.
14:40:09 All right.
14:40:15 Yeah.
14:40:10 So I am creating a community through Mighty Networks that allows them to create a profile. It allows them to network
14:40:18 online, they can learn about their businesses. I'm creating a commerce corner so that they can market their businesses and connect and make introductions.
14:40:27 Mighty Networks also has this cool feature that you can click, you know, hover over their name and you can see what you have in common with them.
14:40:34 So it's a really cool platform.
14:40:36 And I'm planning to continue to continue to offer the events, have a monthly online connection call with the group.
14:40:44 outside of the in-person events.
14:40:46 And then offer discounted rates for speaking events, panel discussions, a retreat that I'm going to be creating, and a course that I'm going to be creating
14:40:56 Plus discounted rates on coaching with me.
14:40:59 I love it.
14:41:00 There would be a member fee and then a VIP rate.
14:41:05 The member fee basically gives you a discount on all that. The VIP, you're basically, you get a 60 minute coaching call with me once a month.
14:41:11 All events are included and you get one retreat per year, all included.
14:41:17 And I'm struggling a little bit with the price. I literally was because these women have been coming for free. Like I haven't charged them a dime this entire year. They all rave about how fabulous the group is, how much value it brings to them.
14:41:30 It's a lot of time that I invest to curate this group.
14:41:33 And so I was literally going to start with like a $45 a month membership just to cover the cost of the
14:41:40 The Mighty Networks and then charge a ticket fee
14:41:44 And then I was like, well, wait a second, that's not counting any hours that I would invest in maintaining the online membership.
14:41:50 Okay, I'm going to stop here.
14:41:52 with all of the…
14:41:55 Yeah.
14:41:53 I got you. Okay, so…
14:41:57 have you up to now positioned this as you're the leader
14:42:03 But you're creating a group for everyone and you're on a friend's level yet you've
14:42:08 created yourself as the leader.
14:42:10 Yes.
14:42:11 Okay.
14:42:13 are these people
14:42:16 wanting more from you, meaning coaching, advice.
14:42:22 life input
14:42:23 that kind of thing, do you think? Or is it just
14:42:26 They haven't specifically asked for it, no.
14:42:28 Okay. And maybe you just don't know because you haven't really
14:42:32 talk too much about it.
14:42:34 Yeah.
14:42:35 And so do you feel like they just kind of want an elevated experience that's more of a buy-in so that we leave the riffraff out kind of like they want that?
14:42:47 They want a more casual experience, a smaller group of people. They don't want to walk into a room with 150 people
14:42:54 Okay.
14:42:54 a networking event they want like these are my friends. These are the people that I see
14:42:59 And I know that they're high caliber and I know I'm going to get a lot of value out of these conversations as well as potential business. And if not business, introductions to other people who could give me business.
14:43:11 I think…
14:43:14 I mean, you've probably established already established
14:43:17 the desire for other people to want to join this group.
14:43:22 Yes.
14:43:21 Yes. So you've set a group vibe now that other people are probably following going, Ooh, I want to be part of that.
14:43:30 So there might need to be a one more level, like there might need to be the level of you can come to our events
14:43:39 At 45 a month or 99 a month or something. How many events per month?
14:43:46 Right now, there's just one.
14:43:47 Okay.
14:43:48 But I want to leave it open so that
14:43:50 I mean, I like the idea of having them pay a ticket price outside of it and it's either discounted a member or non-member rate.
14:43:58 Because then as the events grow and there's more, if it's a really expensive one, I can just charge what the cost is.
14:44:06 with a little bit extra versus like now I'm eating it or I have to raise the membership
14:44:11 Right. Or like you could say, well, there's a ticket price if you just come one time
14:44:16 Like you can come once for free and then it's $55 a ticket until you actually join.
14:44:23 and make it higher
14:44:25 per ticket make it more. And then what else you get when you join besides attendance to the event
14:44:30 is you get all these other things and discounts to that and blah, blah, blah.
14:44:35 I'm just brainstorming here, but
14:44:39 So I did ask the women if they wanted the ticket included in the monthly fee and they said no.
14:44:46 Because they can't always make the event.
14:44:50 So they said i'd rather pay
14:44:49 Okay. All right. So this is not including the ticket.
14:44:52 for access and then pay for the ticket.
14:44:55 Okay. So are you going to limit it? Because some of them said they wanted a smaller group. Are you going to say
14:45:04 you know.
14:45:04 Yeah, basically once the groups get over probably
14:45:08 I probably won't. So basically I'm thinking if I go up to 40 people, I could divide it into tables of 10 and beyond that, it would be capped
14:45:16 And then if people want to come beyond that, I would start doing two events. And then if it gets more, I do three events.
14:45:21 And so it'll grow.
14:45:24 might be something we need to talk on our one-on-one calls, but because it's longer and there's too many options, but I have a client who
14:45:31 runs, oh, I forgot what she calls them. They're like.
14:45:36 bored they're like
14:45:40 cohorts in a way, but it's not a cohort
14:45:44 It's a peer advisory group is what she's calling it, a peer advisory group.
14:45:49 And she has three of them running currently.
14:45:52 And then it's X dollars and she only takes like eight people in each one, or you can do whatever. I'm just.
14:45:57 It's showing this as an example that works.
14:46:00 for her.
14:46:03 And so that could be a model. Yes, you build a few different ones and maybe you pair people by personality or something like that.
14:46:11 or time of day that they want to meet on top of the meeting.
14:46:15 But the VIP to me looks more like a mastermind kind of thing.
14:46:19 And I don't know that I like the VIP upgrade. I don't think that's positioning it to the level it needs to be.
14:46:28 as the next level.
14:46:31 I think it, I don't know if you like the word mastermind or if you want to call it something else. If anybody has any other words for mastermind.
14:46:39 that they've seen in a small group
14:46:42 like what 10 people or something
14:46:44 At that level, maybe?
14:46:46 I mean, I would be happy if even three people signed up for the VIP upgrade.
14:46:50 Uh-huh. But I think…
14:46:53 positioning it as a different type of thing. Like it's the next level, but it's over, it's this.
14:46:59 And it's all exclusive over here.
14:47:05 not just here's the regular and here's the VIP.
14:47:08 I don't know that I would position it as that, in my opinion.
14:47:13 Okay.
14:47:15 intensive.
14:47:17 Intensive is more like a one-time retreat or an event, perhaps founder level membership, that's an interesting thing.
14:47:24 founder level membership is good mindy's
14:47:28 So let's just keep noodling on this, but maybe I think you should definitely launch the first level first.
14:47:34 and wait on the second.
14:47:37 Okay. Do you think $99 is too much when they've been basically getting this for free so far?
14:47:41 Are you going to make them pay the meeting fee on top of it, you said?
14:47:44 Yes.
14:47:45 I mean, you're creating a membership so
14:47:49 So now the meetings are going to cost money
14:47:53 But if they join
14:47:55 I mean, these people have money so
14:47:57 And they want to be a part of something.
14:48:00 So I don't see a problem with that. Private online community
14:48:07 events
14:48:09 Can they create their own events?
14:48:12 Are a lot of them entrepreneurs?
14:48:13 They can't.
14:48:15 They can.
14:48:17 can they create events and invite the other people in the group to their events?
14:48:22 Well, I was thinking I could just let them just post about, hey, there's an event I'm going to. Does anyone want to come with me? Hey, there's this great event of a friend of mine.
14:48:31 And then kind of market it sort of thing.
14:48:32 And so you're going to add a call so they can network on top of the regular meeting.
14:48:41 And they're going to get a taste of coaching. So they get a free
14:48:45 if maybe if they pay in full upfront.
14:48:49 they get the call for free
14:48:53 If they don't, they would have to pay or something.
14:48:57 Okay.
14:48:55 That's one thought.
14:48:58 Anne has a thought, looks like.
14:49:01 I know we got to move on to another question here too so let's
14:49:04 Yeah, can you share it quickly?
14:49:05 Sure.
14:49:06 Yeah, I was going to say if you're doing any matchmaking with people, I think that's worth more money.
14:49:14 Mm-hmm.
14:49:14 In 1990.
14:49:14 There's definitely matchmaking happening.
14:49:17 Okay.
14:49:16 Yeah, if you're going to have a group of
14:49:17 And it's an invite from the group for higher level people.
14:49:21 Yeah.
14:49:20 Yeah. Are you going to have a group that's like eight or 10 people and you're matchmaking
14:49:25 I think that that's worth a lot more money than 99 or whatever.
14:49:32 If they're just going to talk to each other in a group of 10 and you don't do any matchmaking.
14:49:37 then you can charge less. But I think the matchmaking is
14:49:41 it's a very valuable, to me, that's very valuable
14:49:46 like you could do powerhouse women network
14:49:50 like, you know, as the main membership and powerhouse women mastermind as the high level.
14:49:57 Or something similar.
14:49:59 So yeah.
14:50:01 That's kind of what I'm thinking.
14:50:04 Okay.
14:50:05 And you could launch that at the same time.
14:50:07 what I would just launch just the thing is you just got to go. You got to stop thinking about it and just say, okay, here's what it is. And the first
14:50:14 It might evolve as you go, but this is what I'm thinking for now. I'd love your feedback.
14:50:19 But jump in. I'm going to take X number of founding members.
14:50:24 Maybe it's…
14:50:24 Yeah, because the thing is I need a beta, I need a beta group to basically create the online platform
14:50:34 Okay.
14:50:29 Because if nobody's actually in it yet, there's nothing there. There's no talking, there's no posting. So I really need that beta group.
14:50:36 Put some content in there, put a few video, you know, do three or four videos in there
14:50:42 put a few articles in there and
14:50:45 Then have that content. Don't worry about it. They know they're getting into it.
14:50:50 Okay.
14:50:50 But maybe give them a deadline. Those who sign up before the end of the year get all of next year included. It doesn't start now. It starts in January. So your year starts
14:51:00 It goes all the way through the end of next year, perhaps. So you get all this extra free time the sooner you join.
14:51:05 Got it.
14:51:06 You wait till December 31st?
14:51:09 You still get the year, but you might as well join now and you get all of this month and next month.
14:51:13 As a bonus to next year's.
14:51:17 Yeah. Okay. Cool. Thank you.
14:51:17 So think of the incentive to get them in now.
14:51:20 So that you can rush a bunch to join.
14:51:26 Mm-hmm.
14:51:25 Awesome. Thank you.
14:51:27 all of you could be doing something like that right now, probably something to the end of the year.
14:51:31 All of you need fast cash or at least another 20, 30,000 before the end of the year.
14:51:36 what are we going to create? What are we creating, right? What you got?
14:51:40 Who wants to talk? Who needs help with that?
14:51:49 Nobody's unmuting.
14:52:03 Yeah.
14:51:56 I have a two-day master, I mean, a two-day intensive that I'll be doing December 5th and 6th. And so I am…
14:52:06 promoting that for the rest of this month.
14:52:08 And what are you selling from that?
14:52:12 I'm selling my um
14:52:15 data dashboard was a $6,000
14:52:18 investment but the investment, the intensive itself
14:52:22 is $2,000. And then the upsell at the intensive.
14:52:27 is $6,000.
14:52:29 And that takes them more custom help and stuff like that. Okay.
14:52:33 Yes.
14:52:34 Good. I like that.
14:52:37 So, and your goal to sell is how many tickets like
14:52:41 20 tickets, 10 tickets.
14:52:43 10.
14:52:44 And take us to the thing for 2000. So there's 20 grand.
14:52:48 And then out of the 10,
14:52:50 It'd be great to get three or what's your goal?
14:52:55 Minute.
14:52:54 My goal for it is
14:52:57 I forget my time. Tiff.
14:53:00 Two.
14:53:00 Yeah, I mean, I would hope for more, but that's what I'm
14:53:03 Well, let's say, yeah, two or more, but three i mean
14:53:05 Yeah, two or more.
14:53:06 I always say add more at the end, please.
14:53:08 Yes.
14:53:09 So if you got two at six, that's 12 plus the 20. So you'd make an extra 32 before the end of the year, unless they did all payments in the next year.
14:53:17 Right, right.
14:53:18 So the revenue accounts for okay
14:53:21 Right.
14:53:21 That's good. Do you feel good about it?
14:53:26 Yeah, I'm actually just revising my
14:53:30 webinar registration page. I'm going to do a webinar every week from now until then.
14:53:34 Awesome.
14:53:35 to sell tickets into that.
14:53:37 Good. Okay.
14:53:39 go get them, Denise.
14:53:41 Who else has a plan?
14:53:43 I do.
14:53:44 Yes, Janine.
14:53:45 What was the question? I need more events for December and I'm just struggling
14:53:51 Does that sound?
14:53:50 I'm trying to, aside from social media
14:53:54 Okay.
14:53:53 sending out social media messages because I don't feel like that's really working too well these days.
14:53:58 Are you doing private messaging people too?
14:54:02 I have been calling some past clients
14:54:06 I need to do more of that. But I've sent out some emails i've actually
14:54:11 made a list of leads that I had and I've been emailing the leads and calling
14:54:16 And just not getting any responses from them.
14:54:22 Are you doing video on social?
14:54:26 No, and I'm
14:54:28 You know what I mean? I'm not doing video on social.
14:54:31 Video gets more plays. It gets seen in front of more people, supposedly.
14:54:37 So…
14:54:40 I mean, do we ever have
14:54:37 I know, supposedly. I just struggle with that one.
14:54:43 Can you do one a week?
14:54:46 I can try.
14:54:47 Well, do you need to know what to say or
14:54:50 Yes.
14:54:51 Okay, so I love telling people what to say. Okay.
14:54:54 I know you do. That's why I asked you.
14:54:56 All right, so this video this week is like
14:55:00 All right. If you're still planning a holiday, like, okay, let me think. If you're planning a holiday event.
14:55:06 You know that now is the deadline to get a caterer, right? Like you want to wait till the last minute and
14:55:12 You might be making your own pigs and blankets. Or throwing a turkey in the oven or, you know, potatoes in the crock pot or something. I don't know, but I'm scared for you if you don't have a caterer yet for your December events
14:55:29 Okay.
14:55:27 You know, it could be that fast or it could be that funny. I mean, funny.
14:55:31 Hey, use humor, right? Where did Elaine go? Use humor.
14:55:35 And then next week is like TikTok. We've got one week less than we did last week.
14:55:42 As far as planning your holiday, I don't care if you have four people coming over. If you want me to plan your whole entire Christmas dinner
14:55:49 Or Christmas, I don't maybe you don't want to do that. You don't want to volunteer that but um
14:55:56 Okay.
14:55:54 And it could be that people just aren't having. And then the next week
14:56:00 would be like Thanksgiving's next week.
14:56:01 I bet your dread and like some of you are probably dreading making that big old turkey dinner, right? Imagine your holiday party that you might be having in December.
14:56:10 And all the things you think you need to make then.
14:56:13 Like you can hire a caterer. You know, it doesn't have to cost that much, right? So it could be as low as
14:56:19 $10 a person or whatever, depending on what you want. I don't know what the number
14:56:24 But so I think it's just like a series of videos. And once people see them, I mean, yes, we could create actual content, but I would just
14:56:34 go like a do a TikTok, like we're counting down to the holiday party season
14:56:40 You know, any other ideas for her?
14:56:41 All right.
14:56:44 At the very least do a countdown to the holiday party season.
14:56:48 And then just start laughing, like make a joke about
14:56:51 Okay, you wait, you'll be doing this or you wait, you know, we're getting closer
14:56:56 I only have like four and I only have like four more spots or, you know, it doesn't, it can cost you just a few hundred dollars and it might not be
14:57:03 I can save you from doing some parts of it, not all of it. There's lots of things you could say.
14:57:08 Okay.
14:57:09 to make because they're probably thinking, oh, catering is thousands of dollars i can't possibly
14:57:13 Well, what if you just hired me for the desserts? What if you just hired me for the appetizers?
14:57:20 Get creative with what you're saying is what I would say.
14:57:24 Okay. I'll give it a whirl.
14:57:25 Yeah.
14:57:26 Yeah.
14:57:26 I think even just like being funny again, you know, like Katrina was saying in something like, you know, have you been accused of of
14:57:34 Food poisoning your family, because I have, by the way, and we all were sick for a very long time. So if I had somebody buy me that could make some of the food, that would be fantastic, you know?
14:57:45 Or like, true story, my mother-in-law's turkey was not good. My father-in-law was sick. I agreed to make it and we'd never gone back because I make a great turkey, you know, like just something, you know, funny like, you know, cause I'm with you.
14:57:57 I can put out all these videos
14:57:59 in two days that I can roll out because I got the courage. But then for two years, I don't want to do any more videos. And so
14:58:05 It's not always easy, but just think about, you
14:58:09 kind of the ways you could loop people in with offers that you obviously want to do. I mean, I wouldn't say I'll make one cake. It's not worth your time and money, but what are other ways you can
14:58:19 bring people in on that.
14:58:22 All right. Okay.
14:58:23 is it is it are you making is it that
14:58:26 Do you want, are you making money if you just do the food or are you making money if you do the food and do the service?
14:58:33 I make money both ways.
14:58:36 So for Thanksgiving…
14:58:40 Do you…
14:58:42 Well, because the other one too is like, I have time or I have availability or I have these dates available. You know, it's a little bit like.
14:58:52 I, you know, holiday parties are booking up
14:58:56 But I have a few dates available, something like that that
14:59:01 yeah that um
14:59:02 I have room for only eight more clients. Get on my calendar. Something…
14:59:05 Right. You know what? Scarcity is a motivation. Cialdini's book about influence
14:59:12 Scarcity is he has seven points of
14:59:16 of uh
14:59:18 you know, influence and scarcity is a big one.
14:59:22 Okay.
14:59:22 So, um.
14:59:24 And I think you should say also not American food, but like contemporary American or something like that.
14:59:30 That's a good question.
14:59:31 That was…
14:59:31 That's another word. Okay.
14:59:34 Saying American is weird because I'm like, well.
14:59:37 Comfort food?
14:59:36 I don't ever think of just a…
14:59:39 So I never…
14:59:39 It'd be nice for the holidays.
14:59:41 So I never use a word of describing what kind of food, but inevitably I get asked that question. Literally the first time I've ever used the word American in my
14:59:52 30-second commercial, which reminds me why I don't use it because it sounded terrible and it sounds so generic.
14:59:58 I make yummy food. What do you want me to tell you? I'm not
15:00:02 Cammy food.
15:00:02 You know, I make yummy food.
15:00:03 If you say contemporary American, because contemporary
15:00:07 I mean, it blends…
15:00:10 Thank you.
15:00:09 flavors from all over, right? We absorb flavors from
15:00:14 you know, everything's a mashup these days when you go out
15:00:18 I can tell you what I don't cook. I mean…
15:00:22 Thank you.
15:00:21 Oh, I was going to say also one thing too is that
15:00:26 My nephew's fiance is a vegetarian.
15:00:30 And so…
15:00:33 Or, you know, you have people who have food sensitivities, gluten-free, that kind of thing. That's something that a lot of hosts are like, great, I got to add that into my mix so
15:00:43 you know, taking that off their plate, like making
15:00:47 some of those things available. I don't know that seems
15:00:50 Okay.
15:00:51 And then I just put my thoughts in the chat. So yeah.
15:00:54 Okay.
15:00:54 Those are some good ideas.
15:00:57 Okay.
15:00:56 All right, you guys, you promised to put stuff in the Facebook group.
15:01:01 that I can give you feedback on. You promise? Everybody's going to do something. Everybody's going to do some part of your homework.
15:01:06 You have three weeks to do lots of different things.
15:01:09 I know it's that fun time of year that you get to eat turkey and go to parties and have all kinds of fun with your polka dots and your friends and your family.
15:01:17 But it's also a good time to work on the business so that you can freaking
15:01:22 But next year, if not end the year really strong. Okay. So, but…
15:01:28 We got to work on the business and some of these things. So pick one thing a week or something. You're going to do this this week. Don't try to pile on 17 things. That's unrealistic, right? One thing a week that you might be able to
15:01:42 tweak or do or add or adjust.
15:01:44 Or work on, okay? Don't make it hard. And if you're struggling, I'm going to call you out. If you're not posting anything, I'm gonna be like.
15:01:51 Denise, where are you? I don't see you in here. Come on now. I'm going to show a big, funny pink and orange picture of you.
15:01:59 Just saying. All right.
15:02:03 Thanks, you guys. Have a great rest of your week.
15:02:06 Thank you.
15:02:07 Hope this was helpful. We'll talk to you soon.
15:02:10 It was very helpful. Thank you.
15:02:11 Thanks, everybody.
15:02:12 Okay, good.